Press Release

Vodafone IBL announces elite panel of TV Commentators

August 11, 2013, New Delhi:Turning the attention off the badminton court, the Vodafone Indian Badminton League today announced an elite panel of TV commentators for the forthcoming League which will be broadcasted LIVE on STAR SPORTS 2 & ESPN.

The Vodafone IBL Commentators team comprises of some of the most experienced and iconic voices behind the mic, led by noted sports broadcaster Gary Bloom, former National coach of Denmark and an astute badminton commentator Steen Pedersen, eight-time National women singles champion Madhumita Bisht, former Indian badminton player Sanjay Sharma, former National player and actor Nirmala Kotnis and well-known sports columnist and commentator Ayaz Menon.

Over the next 18 days, starting from August 14-31, the elite panel of commentators will bring alive the drama and pulsating action taking place to viewers, for all the 90 matches in both English and Hindi in the $1-million Vodafone IBL.

Speaking on the announcement,Mr Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for Vodafone IBL, said, “The success of any mega tournament depends a lot on the quality of commentators as they are the voice of the event. The IBL commentators come in with huge experience frombadminton as well as from other sports arena, hence giving the viewers a pleasant mix of commentary and entertainment.”

Speaking on this occasion, Dr Akhilesh Das Gupta, Badminton Association of India President & MP said, “We welcome all the six commentators for the first edition of the Vodafone Indian Badminton League. I’m sure such an experienced panel will hook the viewers interest to badminton like never-before.”

The $1-million Vodafone Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of LIVE “family entertainment” on STAR SPORTS 2 & ESPN.

The top four franchises in the Vodafone IBL will clash in the semi-finals and the winners will meet in the grand final on August 31, which will be played in Mumbai, for the richest prize money tournament in badminton till now.

About BAI:

The Badminton Association of India (BAI) is the governing body for badminton in India. BAI is an association registered under the Societies Act and affiliated to the Badminton World Federation, BAC and the IOA. BAI was formed in 1934 and has been holding national-level tournaments in India since 1936. BAI conducts international tournaments in India like the India Open Superseries, Syed Modi India Grand Prix, national championships, selects team and conducts camps for Olympic Games, World Championship, looks after training of technical officials, and takes path-breaking initiatives like Indian Badminton League to promote the sport.

About Sporty Solutionz Pvt Ltd:

Sporty Solutionz Pvt Ltd are the Commercial Partner for the Indian Badminton League and the Marketing and Events Partners for the Yonex Sunrise India Open. The company is India’s leading TV Rights Management Company, and has been associated with almost all the premier sporting events in India like the IPL, Euro 2012, Sri Lanka Premier League, Bangladesh Premier League, FIFA World Cup Qualifying

matches etc. Based in Noida (Delhi NCR), Sporty Solutionz also specialises in Sports Production, Events, Talent Management & Sports PR & Press Operations.

For further information, please contact:

Nishant Shukla | Shilpi BawaIsha Ravi | Radhika Mehta

Adfactors PRSporty Solutionz Pvt Ltd.

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