Chapter 3: Fashion Change and Consumer Acceptance
Fashion
The style or styles most popular at a given time.
Implies:
- ______
- change
- acceptance
- ______
Style
Interpret fashion ______into new styles and offer to the public
Designs that have the same characteristics are referred to as a ______; may come or go in fashion, but the specific style always remains that style.
______style created by wearing clothes suited to oneself
Change
______change in fashion
Newness stimulates buying
Changes because
¡ Reflects change in ______and events
¡ People need change
¡ ______
Sense of timing is important
Acceptance
Implies consumers must ______and ______a style to make it a fashion
Purchases by a ______group of people must occur
Degree of acceptance provides clues to upcoming ______
Taste
Sensitivity to what is beautiful and appropriate
Changes over time
Fashion Evolutions
______of a style
______in popularity
______in popularity
______of a style or ______
Fashion Cycle Lengths
______
Fads: Short lived fashions
______within cycles: Design elements {color, texture, or silhouette}
______cycles
Fashion Consumer Groups
Fashion ______
Fashion Innovators
Fashion ______
Fashion Followers
Fashion ______
Fashion Adoption Theories
The ______Theory
¡ Trickle-Down Theory
¢ Based on the traditional process of copying and adapting trendsetting fashion from Paris, Milan, London, and New York designers
______Theory
¡ Trickle-Up Theory/ Bottom-Up Theory
¢ Designers pay attention to what people are wearing
Mass ______Theory
¡ Trickle-Across Theory
¢ Manufacturers look at celebrities and copy hot new styles instantly to meet customer demands
Fashion adoption
Motives for consumer buying
To fill an ______need
To be attractive
To be ______
To impress others
To be ______
To fill basic ______needs
Consumer Buying Patterns/Shopping Criteria
______: looking for their idea of quality at reasonable prices
Item buying: buying only one item, to update wardrobe
Multiple use clothing: comfortable, functional, multiple-use
______: buying closer to need, will wear immediately
______
______: personal service and in-stock assortments
3 Styling Features
______
______
______
7 Practical Consumer Considerations
______/Designer Label
Fabric: Performance and care
Quality and durability
______
Fit
______
Appropriateness
Women’s Wear Clothing Categories
______
Social Apparel
______
Outerwear
Sportswear
______
Swimwear
______
Accessories
Styling and Price Ranges
______/Luxury
¡ Made to order to fit an individual client
¡ ______
Designer
¡ ______from successful designers
¡ $1,000-$5,000
______
¡ Less expensive alternatives to designer fashion
¢ Donna Karan’s DKNY, Marc by Marc Jacobs
______:
¡ Revived category aimed at style-conscious women who want more fashion than misses style provides
¡ BCBG, Max Studio, Theory
______
¡ More conservative adaptations or accepted designer looks
¡ Liz Claiborn, Lauren/Ralph Lauren
______
¡ Young styling for a young figure
¡ Resulted from the high birthrate in 1980s
Men’s Clothing Categories
Tailored clothing
______
¡ Dress shirts, neckwear, underwear, hoisery, robes, pajamas, shoes, and boots
______
Active Sportswear
¡ windbreakers, ski jackets, joggings suits
Work clothes
______
Men’s Styling
______
Traditional Styling
¡ Classic suit and sportswear
Traditional ______
______
¡ Less expensive than designer apparel
Men’s Price Ranges
______
¡ More than $3,000
Designer ready-made
¡ $500-$1,000
______suits
¡ Step down in price from designer
______suits
¡ Suits: $325-$650; Jackets $200-$450
Popularly priced suits
¡ Less than $325
Children’s Wear
Girl’s dresses
Boy’s traditional
______
Outerwear
______
Accessories
Children’s Sizing
______sizes 0-11; 3-6-9 months
Infant sizes 12-18-24 months
______sizes 2T, 3T, 4T
Separation of sizes for boys and girls
¡ ______4-6X, preteens 6-14
¡ ______4-7 and 8-20
Price Ranges
______
¡ Tommy Hilfiger
______
¡ Esprit, Osh Kosh B’Gosh
______
¡ Carter’s, Rampage