Interim Online Content Manager
Reporting to: Head of Resources and Marketing
Hours: 28 hours per week
Salary: £28,341-£34,960 pa depending on experience (inc London weighting) - pro rata for 80% full-time equivalent.
Term: March 2013 – six months initially with a permanent opportunity for the right candidate
Location: The Oval, London SW9
Benefits: 25 days holiday (pro rata for part-time), bank holidays (pro rata for part-time).
About us
Our mission is to reduce the number of children and young people killed, disabled or seriously injured in preventable accidents – without wrapping them in cotton wool.
We provide an authoritative source of information, support and networking for organisations interested in child accident prevention. We also engage with families direct, through our innovative educational campaigns and resources.
Our websites and digital products are central to this, through our main website www.capt.org.uk, our ‘knowledge hub’ website for senior stakeholders www.makingthelink.net, our microsite www.childsafetyweek.org.uk and our two e-bulletins.
Job summary
The Interim Online Content Manager will manage and oversee all CAPT’s websites and digital products. They will be responsible for editorial content, technical maintenance, website redesigns, the smooth running of the online shop and the digital marketing of CAPT’s websites and digital products. The Interim Online Content Manager will ensure consistency between CAPT’s websites, microsites and e-bulletins, and safeguard the charity’s corporate identity and brand values across its various online platforms.
In addition, the Interim Online Content Manager will support CAPT staff in making the best use of its websites by providing guidelines on how to produce web content, particularly around CAPT’s annual Child Safety Week campaign, which is a major focus for the charity.
They will work co-operatively to ensure the effective integration of online activities within the charity’s other activities.
Key objectives
· To manage and update CAPT’s websites and e-bulletins, ensuring that content is delivered on schedule and to budget.
- To commission, edit, write and publish accurate and effective online content.
- To market and promote CAPT’s websites and digital products online.
- To commission redesigns and ensure CAPT’s online products reach high standards of usability and accessibility.
· To provide expert advice and support to colleagues on online publishing issues, including coaching on structuring and writing content for an online audience.
· To positively represent and promote the charity and its work in all dealings, both internal and external.
Key responsibilities
Planning, development and project management
- To project manage CAPT’s websites, e-bulletins and digital products, ensuring that activities are delivered in line with the agreed business plan, budget and timescales.
· To ensure coherence across the charity’s various websites, microsites, digital products and e-bulletins.
· To play a key role in developing CAPT’s sites, working with the website agency and freelancers to update, fix, and improve the sites when necessary.
· To control budgets for relevant activities, including preparing costings and checking monthly management accounts.
- To work co-operatively to ensure the effective integration of online activities within the charity’s other activities.
Producing and managing content
- To contribute to the development of editorial plans for CAPT’s websites, working with colleagues across the charity.
- To commission, edit, write and publish content for websites and e-bulletins, including:
· Sourcing content from in-house and external experts.
· Writing brief news articles.
· Exploring links to and from external websites, and encouraging relevant partners to link to CAPT sites.
- To coach contributors on how to structure and write content for an online audience, identifying training needs and recommending training courses as appropriate.
- To ensure appropriate links between CAPT’s websites and, working with marketing colleagues, to ensure effective cross-promotion of our products and services.
- To ensure content is optimised for search engines.
User needs
- To gain a good understanding of users, and how they navigate through our content, in order to improve navigation and usability.
· To understand users’ information needs, by carrying out user research (surveys, user interviews etc) and analysing project evaluations and findings from events.
- To incorporate user feedback, creating engaging content that is appropriate to the relevant target audiences.
Quality assurance and editorial standards
· To ensure that online content provides accurate information on childhood accidents and how to prevent them, by liaising closely with specialist staff and advisors, and obtaining relevant sign-offs.
· To ensure that online content meets high editorial standards, is up-to-date, accessible, relevant to users’ needs, has an appropriate and consistent tone of voice, and follows house style guidelines.
· To safeguard the charity’s corporate identity and brand values.
Digital marketing
- To market and promote CAPT’s websites and digital products online.
- To ensure CAPT’s websites and products are optimised for search engines.
- To monitor, evaluate and report on site traffic, user behaviour and trends, to underpin improvements in performance and future developments.
Support to colleagues
- To act as a source of expert advice and support to colleagues in the charity on all online publishing issues.
- To collaborate with colleagues to increase web traffic and e-bulletin subscriptions.
· To work closely with colleagues in finance and marketing to ensure the smooth running of the online shop.
· To contribute to discussions about developing income-generating online activities, eg subscription-based services, online training packages.
General
· To attend and participate in internal meetings, as appropriate.
- To work closely with other members of the staff team, keeping abreast of useful developments, sharing useful contacts, communicating plans and ensuring that online content activities are fully integrated within the charity’s other activities.
- To develop a personal knowledge base on childhood accident prevention, to underpin effective working.
· To ensure that the charity’s equal opportunities and diversity policies are followed through in all aspects of work.
Person specification
E = Essential D = Desirable
Knowledge and experience:
- Experience of writing for and editing websites and online newsletters, E
including producing content for an information-driven website
2. A sound grasp of how to organise online information effectively for users, E
including how to use architecture and navigation effectively
- Experience of web usability and accessibility E
Technical skills and experience:
- A good working knowledge of content management systems and email E
marketing systems - Experience of using one or more of the following: Sugar CRM, Sage CRM, D
Swiftpage, Drupal, WordPress - Knowledge of HTML/CSS E
- Experience of using web analytics tools and devising online surveys D
- Experience of using image manipulation and publishing software such as D
Photoshop and InDesign - Knowledge of how commercial websites track the sales they make, and D
experience of measuring and evaluating the commercial success of online
campaigns using e.g. Google AdWords
Skills and abilities:
- Skilled at structuring and writing content for an online audience E
- Good copywriting skills – able to write quickly and concisely, in an accessible E
and engaging style for a professional audience - Ability to summarise, adapt and repurpose print copy for online communication E
13. Excellent editing skills, able to translate jargon into user-friendly copy while E
retaining accuracy
- Excellent sub-editing and proofreading skills E
15. Strong organisational skills and keen attention to detail, in order to plan and E
schedule projects, respond flexibly to opportunities, and hit deadlines
- Ability to commission services from a range of freelancers/suppliers, ensuring E that outputs are delivered on time and to budget
- Good analytical skills and the ability to draw meaningful conclusions E
18. Creative thinking, with the ability to identify opportunities, suggest ideas and E
turn them into workable plans
19. Strong inter-personal and networking skills, able to build rapport and relationships E
with people at all levels
20. Good numeracy, in order to undertake accurate costings and monitor actual E
expenditure against budget
21. Good IT skills (MS Word, Excel, email and internet), in order to prepare E
reports and budgets, use email and undertake research
Personal qualities:
22. Willingness to work in a hands-on manner in a small but ambitious charity E
23. Proactive self-starter who is also a good team player E
24. Comfortable dealing with multiple projects in a deadline-driven environment E
25. Ability to maintain a positive attitude E
26. Ability to bring a practical approach to problem solving E
27. A commitment to child well-being and child accident prevention E
28. Ability to put the needs of the organisation above individual targets E
Outline of terms and conditions
Salary
This temporary post is paid at £28,341-£34,960 pa depending on experience (pro rata for part-time and period of contract), including London Weighting (CAPT Grade 4, Scale Point 28 to CAPT Grade 5, Scale Point 36). Salaries are inflation-reviewed annually and paid monthly.
Hours
28 hours per week (80% full-time equivalent).
Leave
25 days annual leave and 8 bank holidays (pro rata for part-time and period of contract).
The Child Accident Prevention Trust:
Background information for applicants
The Child Accident Prevention Trust is a small but ambitious national charity. Our mission is to reduce the number of children and young people killed, disabled or seriously injured in preventable accidents – without wrapping them in cotton wool.
While our work benefits all children, we target those from the very poorest families, who are three times more likely to be admitted to hospital with serious injuries and 13 times more likely to die in accidents.
Our strategic objectives are to:
1. Engage with families and communities through innovative educational campaigns and resources, benefiting all children and young people but targeting those at greatest risk of death and serious injury from preventable accidents.
2. Provide an authoritative source of information, support and networking for practitioners and policy makers interested in child accident prevention, using our links with researchers to share learning about what works.
3. Build beneficial partnerships with charitable, statutory and commercial organisations to extend the reach of our work, with a focus on those supporting children and young people at greatest risk of death and serious injury from preventable accidents.
4. Raise the profile of child accident prevention with key stakeholders, highlighting the Child Accident Prevention Trust’s role as the leading charity in this field.
5. Ensure that the necessary financial, staffing, governance and other resources are in place to support the objectives above.
Our activities include:
Spreading knowledge and changing behaviour
· Providing advice and information to parents and carers through our website.
· Distributing family-friendly safety resources – such as our acclaimed picture-based booklets for parents with poor literacy – through staff working in their local communities. We dispatched almost three-quarters of a million resources last year.
· Reaching millions of children, young people, parents and grandparents UK-wide through our flagship community education campaign, Child Safety Week.
Taking our knowledge and skills to the frontline of family support
We have over 25,000 active community contacts UK-wide benefiting from:
· Regular email bulletins packed with the latest safety information and advice.
· Fact sheets, good practice guides and action-planning toolkits.
· Training and events, with over 300 staff and managers benefiting from our courses, seminars and conferences last year.
Acting as a centre of specialist knowledge, by providing:
· Specialist support and guidance to local government and the NHS.
· Expert advice and consultancy to statutory and commercial organisations.
· Evidence for effective action, through our links with researchers.
· Independent, expert advice to Government and other bodies.
To find out more about our activities and plans, please visit the ‘What we do’ area of our website http://www.capt.org.uk/what-we-do, where you can also download a copy of our latest annual report and accounts.
Location
We are based at Canterbury Court, a bright modern business centre three minutes walk from Oval tube, opposite Kennington Park in London SW9.
There are frequent trains from the Oval on both the Bank and Charing Cross branches of the Northern Line. There are also numerous buses, all stopping close to Canterbury Court.
Child Accident Prevention Trust
January 2013
Interim Online Content Manager - Jan 13-1 5 -