Avid S Preeminent Video Editing Solution, Media Composer 7, Now Available

MEDIA OPPORTUNITY: For immediate release

Avid’s Preeminent Video Editing Solution, Media Composer 7, Now Available

Media Composer edits more of the world’s most popular video content than any other nonlinear editing solution

WHAT:Media Composer 7, the latest update to Avid’s industry-leading video editing software, is now shipping. Media Composer 7 features accelerated and simplified file-based workflows, including optimised HD delivery from high-res source material and automated media operations. In addition, as a key component of the Avid Everywhere vision, the new release offers Interplay® Sphere for Mac support, extending and connecting real-time production assets and facilities across the globe. It is available starting at £719 (Ex VAT)—bringing unprecedented value to post production editors.

WHO:Media Composer is the preeminentediting solution for the film and video industry. As more content is created with high-res cameras and delivered as HD, Media Composer 7 enables editors to work directly in HD from the high-res source, while maintaining full creative control of image framing. Media Composer 7 also automates the time-consuming process of media transcoding operations in the background, so editors are effectively free to focus on creative storytelling.

WHEN:Media Composer 7 is now shipping.

WHERE:Media Composer 7 and other top-tier Avid integrated solutions can be purchased at the Avid online store.

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, to live concert tours and news broadcasts.Some of Avid’s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, and System 5. For more information about Avid solutions and services, visit connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

PRESS CONTACT: For review copies, please contact Louise Wells at Red Lorry Yellow Lorry, , +44 (0)20 7403 8878.