Advertising Design I 8570
Grade Level: 10 or 11
Advertising Design II 8571
Grade Level: 11 or 12
Prerequisite: Advertising Design I
Advertising Design III 8572
Grade Level: 12
Prerequisite: Advertising Design II
Students will learn the skills and principles involved in the development and function of advertising and the production process. Students will apply aesthetic theories and technical skills to graphic design objectives. Elements covered are design, illustration, typography, photography, computer graphics, advertising techniques, and preparation of camera-ready copy for print material.
Available upon completion of Advertising Design sequence:
Advertising Design Assessment (NOCTI)
May be available upon completion of Advertising Design coursework:
Brainbench Desktop Publishing Software Certifications (any test from this category)
+Specific approved Brainbench Desktop Publishing Software Certifications can be found at http://www.brainbench.com/xml/bb/common/testcenter/subcatresults.xml?cat1=9&cat2=10
Credential Title/Description/Entity / How to Earn Credential / Implementation Data (2005-06) / Possible Preparatory Courses/Career Cluster /Advertising Design Assessment
Occupational competency assessment of skills and knowledge covered for an instruction program focusing on the advertising design job market sector
National Occupational Competency Testing Institute (NOCTI) / Pass the NOCTI knowledge-based exam (2019) consisting of 193 test items. Test includes color, reproduction, typography, tools and equipment, printing surfaces, drawing/illustration, production, computer literacy, photography, communication, skills, and design. / During 2004 through 2006, 355 Virginia students have taken this assessment with 188 scoring at or above the national norm.
2006: 168 Virginia students took the assessment with 92 scoring at or above the national norm.
National Norm: 63.2
Virginia Norm: 63.4 / Advertising Design 8570/8571/8572
Arts, Audio-Video Technology, and Communications
Brainbench Desktop Publishing Software Certifications*
Certification of knowledge and skills required for one or more skill set areas relating to knowledge of industry-leading graphics, page layout, and publishing software.
Brainbench / Pass any one assessment in the Desktop Publishing Software skill cluster (see +note at top of this section). These assessments provide certification of specific skill set knowledge of industry-leading graphics, page layout, and publishing software. Examples: Adobe Illustrator 8.0, Adobe PageMaker 6.5, Adobe Photoshop 7.0, Macromedia Director 8, Quark Xpress. / State sponsored training academies have been conducted through which 22 CTE teachers have achieved Brainbench Adobe Photoshop Certification.
2005-06: 68 students were reported as having earned a Brainbench Desktop Publishing Software Certification.
Reimbursement “snapshot” for 2005: 27 students attempted this test with 23 passing. / Choose one of the following:
Design, Multimedia, and Web Technologies 6630
Advanced Design, Multimedia, and Web Technologies 6631
Graphic Imaging Technology 8660/8661/8662
Arts, Audio-Video Technology, and Communications