A Symbolic Architecturebetween Paper and Ceramic

CERSAIE 2017: ORIGAMI

A symbolic architecturebetween paper and ceramic

Novoceram, a French manufacturer of ceramic since 1863, presents its «Origami» booth: a case with refined and dynamic lines inspired by the ancestral art of Japanese folding, which stands up at Cersaie 2016, the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, Italy.

PRESS RELEASE

Origami has its own narrative force,that reflects a philosophy close to Novoceram values: a savoir-faire to transform raw material into sculptural and poetic work which requires patience, precision and dexterity.This inspiration has therefore found a natural expression in Novoceram for this edition of Cersaie 2017 which opens its doors in Bologna, from 25 to 29 Septembe.

Pervading the places of a Japanese atmosphere, the Origamibooth, signed by Francesco Catalano, stands up in a pure form with rhythmic, intelligible and harmonious lines concealing in its heart an intimist and welcoming space, among other things, sculptural ceramics of Amaaro.

From the paper to the origami, from earth to ceramics, Novoceram presents its 2018 collections: Fast, a concrete effect tile with a contemporary touch and singular at the same time, Tango whose light reveals a delicate graphic play of scratches, Otto a minimalist tile with a great elegance for the outside. As well as the version for the interior of Tablon, a ceramic wood marked by the charm of time imprints.

Mixing storytelling, animated gifs and street marketing, Novoceram has opted for a comic-minded communication campaign with its "Origami, an invasion of Cranes" operation. No less than 1250 multi-colored paper cranes have been placed throughout the show to guide visitors to the Origami stand.

To follow the backstage and all the secrets of « Origami» and to (re)discover all the other Novoceram events, visit the website or the Facebook page.

CERSAIE 2017: ORIGAMI

A symbolic architecture between paper and ceramic

SYNTHETIC INFORMATION

THE COMPANY

The history of Novoceram starts in 1863, in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million euro turnover, 90,000 m2 of tile surface covered and 170 employees, today the company is one of the leading manufactures in the French ceramic industry. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.

THE DESIGNER

Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firmbased in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blogGorgonia where he shares his knowledge about marketing and design.

INFORMATION AND INTERVIEWS: Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

Novoceram sas – Z.I.Orti, Laveyron BP44120 – 26241 Saint Vallier-sur-Rhône Cedex FRANCE +33 (0)475 23 50 23-