1. ______Provides a Way for a Firm to Differentiate Its Product Offerings from Those Of

Quiz 10

1. ______provides a way for a firm to differentiate its product offerings from those of its competitors and can be used to represent the name of a firm and its entire assortment, one product line, or a single item.

A. Branding

B. Product Line

C. Product line depth

D. Perceived Value

2. All of the following are examples of brand elements firms use EXCEPT for:

A. Logos

B. Symbols

C. Slogans

D. Product

3. Firms find it necessary to delete product lines or categories from time to time to

a. increase profit

b. realign resources

c. create awareness

d. none of the above

4.. Firms adding new product lines or categories to address changing consumer preferences or preempt competitors while boosting sales is an example of

a. Increasing Breadth

b. decreasing breadth

c. increasing depth

d. decreasing depth

5. True or False: Brand associations refers to a set of human characteristics associated with a brand.

a) True

b) False

6.The complete set of all products offered by a firm is called its ______.

a. product assortment

b. product mix

c. product line

d. both a and b

7.______refers to the use of the same brand name for new products being introduced to the same or now markets.
a. Cobrand
b. Brand Dilution
c. Brand extension
d. rebranding a product

8.These recognizable brand names are all from the United States except

A. GE

B. Mercedes

C. Coca-Cola

D. Intel

9.What does SKU stand for?

A.Stock Keeping Units

B.Sales Keeping Utility

c. Shoppers Keeper Unit

10. ______are those sold without brand name to brand all its product lines and products.

1. Brands
2. Generic
3. Individual brand
4. National brands

ANSWERS

1.A

2.D

3.B

4.C

5.B

6.D

7.C

8.B

9.A

10.B

1. ______provides a way for a firm to differentiate its product offerings from those of its competitors and can be used to represent the name of a firm and its entire assortment, one product line, or a single item.

A. Branding

B. Product Line

C. Product line depth

D. Perceived Value

2. All of the following are examples of brand elements firms use EXCEPT for:

A. Logos

B. Symbols

C. Slogans

D. Product

3. Firms find it necessary to delete product lines or categories from time to time to

a. increase profit

b. realign resources

c. create awareness

d. none of the above

4.. Firms adding new product lines or categories to address changing consumer preferences or preempt competitors while boosting sales is an example of

a. Increasing Breadth

b. decreasing breadth

c. increasing depth

d. decreasing depth

5. True or False: Brand associations refers to a set of human characteristics associated with a brand.

a) True

b) False

8.The complete set of all products offered by a firm is called its ______.

a. product assortment

b. product mix

c. product line

d. both a and b

9.______refers to the use of the same brand name for new products being introduced to the same or now markets.
a. Cobrand
b. Brand Dilution
c. Brand extension
d. rebranding a product

10.These recognizable brand names are all from the United States except

A. GE

B. Mercedes

C. Coca-Cola

D. Intel

11.What does SKU stand for?

C.Stock Keeping Units

D.Sales Keeping Utility

c. Shoppers Keeper Unit

10. ______are those sold without brand name to brand all its product lines and products.

1. Brands
2. Generic
3. Individual brand
4. National brands

ANSWERS

1.A

2.D

3.B

4.C

5.B

6.D

7.C

8.B

9.A

10.B