Norwalk, California
C E R R I T O S C O L L E G E
Norwalk, California
COURSE OUTLINE
BUSINESS COMMUNICATIONS 51
BUSINESS ORAL COMMUNICATION
Approved by the Curriculum Committee on: December 14, 2006
Mageya R. Sharp
Professor
Reviewed by:
Mageya R. Sharp/Barbara Soden
Business Computerized Office Technologies/Business Communications Department
Rachel G. Mason
Instructional Dean of the Business Division
Dr. Marilyn Brock
Interim Vice President of Academic Affairs/Assistant Superintendent
Revised/reviewed: 12/14/06, 3/18/09
Content Review: NA
Distance Education: 12/14/06
BCOM 51 – BUSINESS ORAL COMMUNICATION 2
I.Catalog description
A.Course description
This course focuses on the importance of good oral communication skills for success in business. It provides practice for developing speaking and listening skills within the business environment for careers in selling, marketing, and management.
B.Class hours: 1.5 lecture (27 Lecture)
Units: 1.5
C.Prerequisite: None
Corequisite: None
D.Recommendation: None
II.Texts and other instructional materials
- Required texts
None
B.References
None
C.Required materials
As specified by instructor
III.Course content
Lecture
A.Fundamentals/spontaneous conversation
1.Conversation at work
a.Giving/receiving information
b.Maintaining good human relations
2.Conversation techniques
B.Fundamentals of listening as related to a business environment
1.Basic listening techniques
2.Nonverbal signs
C.Voice-to-voice communication
1.Telephone techniques
2.Telemarketing
D.Interviewing skills
E.Communication for selling
1.Basic skills for retail selling
2.Techniques for retail selling
3.Attitude, skills, and knowledge for professional selling
4.Techniques
F.Formal business presentations
1.Preparation and outline
2.Style and delivery as related to a business environment
BCOM 51 – BUSINESS ORAL COMMUNICATION 3
G.Small group business meeting
1.Fundamentals of small group business meetings
2.Roles/obligations of meeting participants
3.Role/obligation of meeting leader
Lab
IV.Course objectives
A.Practicing the punctuation marks of oral communication as related to a business environment
1.Time
2.Rate
3.Vocal variety
B.Developing basic conversational skills
C.Practicing conversational techniques at work
D.Demonstrating skilled listening techniques at work
1.Handling complaints
2.Receiving instructions
3.Interviews
4.Conferences
E.Using correct telephone skills in the work environment to
1.Check schedules
2.Make appointments
3.Give/receive information
F.Employing telemarketing skills for entry to marketing, selling, and management careers
G.Using interview skills in
1.Employment interviews
2.Performance evaluation interviews
H.Explaining the principles and techniques used in sales
I.Demonstrating basic techniques for delivering a formal, business presentation
J.Defining the dynamics of small group business meetings
K.Developing sound meeting skills to employ in organizational decision making
V.Assignments
A.Reading
1.Assigned chapters in textbooks
2.Supplemental readings as assigned
B.Writing or problem solving or skill attainment
1.Written homework assignments
2.Apply correct oral communication skills in different business situations
BCOM 51 – BUSINESS ORAL COMMUNICATION 4
C.Critical thinking
1.Defining and applying the communication skills needed in maintaining good relations in the work environment
2.Employing critical thinking skills and using problem-solving techniques to critique and evaluate conversation and listening analyses
VI.Methods of instruction may include
A.Lectures on the fundamentals of communication and interpersonal and oral communication techniques and skills as related to a business environment
B.Role-playing to create business presentations set up group business meetings, interviewing techniques, practicing vocal expression
C.Class discussions
D.Group activities including practice of interviewing skills, telephone usage skills, practice of conversational and listening techniques, telemarketing skills, and basic techniques fordelivering a formal business presentation
E.Recording the effective use of the students’ voices in different business situations
F.Guest speakers on the importance of oral communications in business
G.Audio/visual cassettes
H.Technologically mediated instruction that could include online, televised, or other delivery methods. The instructor will make sure the delivery methods are accessible to students with disabilities or will provide alternative methods to meet the learning abilities of students with disabilities.
VII.Methods of evaluation
A.Quizzes/exams given at the end of each chapter/unit
B.Class participation with an emphasis on group discussion
C.Homework assignments given to include written and/or oral business presentations
D.Class participation with an emphasis on a mock interview and on the delivery of a formal business project
E.Final examination
VIII.Learning outcome(s)
A.Upon completion of the course, students will be able to identify specific modes of information gathering about an audience by conducting an audience survey with seventy percent accuracy.
BCOM 51 – BUSINESS ORAL COMMUNICATION 4
B.Upon completion of the course, students will be able to identify the role and significance of audience’s analysis in public speaking with seventy percent (70%) accuracy.