Moen Introduces the Envi Collection

Moen Introduces the Envi Collection

FOR IMMEDIATE RELEASE

May 2009

MOEN INTRODUCES THE ENVI™COLLECTION

OF ECO-PERFORMANCE SHOWERHEADS

EnviShower Line Reduces Water Use

While Providing Full-Body Coverage for a Powerful Shower Experience

North Olmsted, Ohio…For those looking for environmentally conscious shower options, Moen has the answer – the Envi™ collection of Eco-Performance showerheads. These new, multi-function, water-efficient showerheads, handshowers and rainshowers offer a lower flow rate than the industry standard and contribute to the earning of valuable LEED® (Leadership in Energy and Environmental Design) points, while still maintainingthe same level of performance consumers have come to expect from Moen.

“In our research, we learned that consumers are concerned about the environment and are interested in using products which save precious resources… but at the same time, they don’t want to sacrifice a product’s performance in the process,” said Judy Riley, vice president of design, Moen. “The Envicollection makes it possible to use less water while maintaining an excellent shower experience.”

Envi Eco-Performance Showerhead and Hand Shower

Unlike some water-efficient showerheads that simply restrict the water flow, the Envi three-function showerhead and handshowerpreserve the powerful stream that consumers are accustomed to from full-flow showerheads. They offer a flow rate of 1.75 gallons per minute (gpm), 30 percent less than the industry standard 2.5 gpm. The modified spray formers actually increase the velocity of the water streams hitting the body, treating users to a full, satisfying spray.

And to create the ideal personal shower experience for consumers, the Envi showerhead and handshoweroffer three unique settings: “Relaxing” wide spray, “Invigorating” concentrated spray and “Refreshing” combination spray.

Moen uses the science of biomimicry, exploring nature-inspired innovation, to create the most “naturally efficient” spray coverage possible. The Envi showerhead and handshower feature Fibonacci-inspired, spiral-shaped nozzle patterns to provide full-body coverage that envelops the user in invigorating water sprays, no matter what the setting.

The transitionally styled three-function showerhead and handshowerare available in Chrome, Chrome/Brushed Chrome andLifeShine® Brushed Nickel, to coordinate with bathroom faucets and accessories. The Envi fixed three-function showerhead is also available in Oil Rubbed Bronze.

Envi Eco-Performance Rainshower

This new water-efficient rainshower is the first eco-performance rainshowershowerhead from Moen and features its innovativeImmersion® technology – a self-pressurizing system that increases the force and flow of water delivery. It offers a flow rate of 2.0 gpm, 20 percent less than the industry standard of 2.5 gpm.

Beyond providing pressurized water flow and eco-friendly performance, the Envi rainshower is adjustable, allowing consumers to personalize their shower experience. The showerhead has a convenient lever to adjust the water delivery from the spray nozzles. For a more powerful shower, the flow can be concentrated into 30 nozzles for a revitalizing rinse; whereas for a softer shower, the flow can be expanded to as many as 100 nozzles, delivering a rain-drenching experience.

Also featuring theFibonacci-inspired, spiral-shaped nozzle patterns, the oversized Envi Eco-Performance Rainshower is available in popular finishes, including Chrome and LifeShine Brushed Nickel, to coordinate with bathroom faucets and accessories.

For more information aboutthe collection of EnviEco-Performance showerheads from Moen, call 1-800-BUY-MOEN (1-800-289-6636) or visit moen.com.

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Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, aleading consumer brands company.

Contact:Kathy Flinn

Director, Advertising & Brand

Moen Incorporated

(800) 321-8809, Ext. 2330

Jennifer Allanson or Kristi Stolarski

Falls Communications

(216) 696-0229

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