Market and Audience Development Grant

MARKET AND AUDIENCE DEVELOPMENT GRANT

Application Form

Your application for funding will need to include the following:

PART I: APPLICANT AND PROJECT DETAILS

(A) TYPE OF APPLICATION
Type / Individual(please fill in sections BI and D) Organisation (please fill in sections BII, C and D)
Art Form: / Dance Music Theatre Literary Arts Visual Arts
Other (please state)
Focus Area
(if applicable) / Traditional Art Forms Working with CommunitiesWorking with Youths
(BI) APPLICANT INFORMATION (For Individuals)
Name of Individual(as in NRIC)
Salutation
Full Name / NRIC / Nationality
Date of Birth / Sex
Occupation / Employer’s Name and Address
Address / Contact
(H) (O)
(HP)
Email
(BII) APPLICANT INFORMATION (For Organisations)
Name of Organisation
Registration No.
Organisation Type
For Profit or Non-Profit?
Organisation Website / Registered Address of Organisation
Name of Contact Person at your Organisation
Designation
Office Tel (HP)
Email
(BIII) APPLICANT INFORMATION (For Collectives)
Name of Collective
Formation Date
Number of people in core management team
Name of Primary Contact
Primary Contact’s Role in Group / Mailing Address of Organisation
Office Tel Home Tel HP
Email
Co-Applicant (s)
Please list co-applicant (s).
S/N / Full Name / IC Number / Nationality / Country of Residence / Address / Email
Artistic Vision and Activities
Tell us a little about how your group came about:
Major achievements:
(C) FURTHER INFORMATION (For Organisations Only)
Brief Description of Organisation, your Artistic Vision and Activities(not more than 150 words)
(I)Key Organisation Members
ID No ID Type Name Designation
(II)Office Bearers/Board of Directors/Management and Staff
ID No ID Type Name Designation
No. of full-time staff:
No. of part-time staff:
(D) PROJECT DETAILS
Project Title:
Start Date (DD/MM/YYYY)
End Date (DD/MM/YYYY) / Venue
Seating Capacity (if applicable)
Type of Project
Marketing and Audience Development Initiatives:
Market research including audience surveys;
Branding, marketing and publicity for the arts group/company, or for specific projects/productions;
Development and production of resource materials or collateral for sponsor or audience engagement;
Others – please specify: ______-______
International Activities:
International touring;
Participation in international festivals, trade fairs, biennales,etc.*;
International visit programmes for media, arts personalities etc.
Others – please specify: ______-______
If your project is for International Market Development, please complete this section as well:
Total number of people involved
Percentage of people involved in project who are Singaporean / PR
Project Description:
Project venues/cities:
Total Expenditure: S$ / Grant Amount Requested: S$
Have you received funding for this project from other sources? Yes / No
Have you applied for funding for this project from other sources? Yes / No
If you answered Yes to either question above, please include this in your budget and indicate if your other funding sources are pending or confirmed.

PART II: DETAILED PROJECT PROPOSAL

What is Market and Audience Development?

Marketing is the process of planning that allows you to meet your project goals while addressing the wants and needs of audiences. It is aboutcreating, communicating and delivering value for customers, clients, partners and society at large, while planning your activities. Aspects to consider could include where and when the activity will take place, your target audience, potential collaboration partners and resources required,and the potential impact of the activity on the public.

Audience Developmentinvolves attracting and engaging target arts participants, audiences and markets, and retaining them by establishing and maintaining strategic, sustainable relationships. Beyond marketing, it is about building and gaining the loyalty of your audiences (both existing and new) in the long term through effective communication and thoughtful programming and education.

What Should My Proposal Contain?

Your proposal is an important part of our assessment of your application. It should not exceed 1,500 words, and should be submitted as a separate document. Your proposal should address each of the four sections below. We have come up with some guiding questions that you may wish to use as you craft your proposal. Not all guiding questions under each heading will be relevant to every application – feel free to add other points that you feel are important for us to know.

I / What Would You Like To Do?

What is it you want to do? Explain the central idea of your activity, your objectives and milestones.
How do you think your project can impact the arts in Singapore or abroad?
What will the success of your project look like to you?

II / How Will You Carry Out the Activity?

How will you manage and execute the main stages of your activity?
What experience do you have in successfully managing a similar activity?
What resources (financial or otherwise) have you identified to successfully present your work to a wider audience? How do you plan to obtain these resources (e.g. do you have a sponsorship target)?

In describing these, you could also think about whether your project will make use of new media channels or innovative methods of distribution, media promotion and/or networks.
III / Who Is Involved?

Who are the artists and other main people involved/featured in your project?
Who are the partners and platforms you plan to collaborate with? What will they contribute to the execution of your project?

For this section, please also include brief CVs / biographical information on the key individuals / organizations involved (see Annex 1A). Other supporting materials you should attach include invitation letters / acceptance letters from collaborators and venue partners to participate in and/or to present your project (if applicable).
V / Impact on Developing New Audiences and Markets

Who are the people your project primarily aims to reach, and why are they important to you? Please be specific, e.g. students aged 13-18, people new to art etc.

Is your proposal able to engage and excite audiences, and/or engender greater audience loyalty towards your art form?
How would you describe your existing audience base? Are you planning to engage new audiences with your project?
How many people do you hope to reach with your project?
How does your activity contribute to the overall viability and sustainability of your practice and that of your art form?

Annex 1 (A): CV

Annex 1 (B): Samples of Work (if applicable)

Clearly label your supporting material.

If you are submitting digital support material, please limit each item to a maximum of 5 minutes in duration. The selected segment should help support your proposal. Note that you are responsible for providing materials that will play on standard electronics/digital equipment. Preview your samples before submitting them to ensure that there are no technical problems that might interfere with our assessment of your work.

i)Audio samples:Where a CD featuring up to a 5-minute selection of audio promotional excerpts is not available, a script of the excerpts may be submitted.

ii)Digital images on CD, DVD: in MS Windows readable format that contains up to 12 electronic images in JPEG, TIFFs etc. Image size should be consistent; suggested size is 800 pixels x 600 pixels.

iii)DVD-R, or DVD-ROM: A 3-5 minute sample is recommended. Files must be in one of the following formats: QuickTime (.mov),Real Player (.rm), Windows Media Player (.wmv), or .mpeg. Format each selection as a different chapter. Provide a title menu for ease in navigation during application review.

iv)Text samples: Submit up to 15 pages from the relevant marketing collateral (e.g. programme booklet, flyers, brochures).

Please do not submit original copies as we are unable to return artistic support material. All support material is securely recycled after each funding cycle.

Annex 2 (A): Timeline

Please include a timeline that details the schedule of your market and audience development plan, and make your statements as specific and detailed as possible,e.g. X number of ads in (name of) media. Below are two samples:

Example 1

Item / Start Date / Completion Date
Printing of 200 brochures / January 2013 / July 2013

Example 2

Item / Type, Size, Frequency, Placement / Placement Date
Magazine / Newspaper Title / ¼ page four colour ad, two times, inside cover / July 2013, August 2013

Annex 2 (B): Budget

Annex 2 (C): Checklist

To ensure that your application gets a thorough and fair assessment, please ensure that you have submitted the following documents:

Part I: Applicant and Project Details
Part II: Detailed Project Proposal (on separate sheets)
CVs / biographical information of the key people involved in your project, and/or letters of invitation/acceptance / 
Samples of work (if applicable) / 
Detailed project timeline
Budget breakdown of the project’s estimated expenditure / 
This checklist

Annex 2(D): Declaration

I certify that the information given above, additional attachments and the budget form are accurate and complete.
I agree to let NAC use this information for the purpose of assessment, which includes making the information available to an NAC-appointed panel of assessors. I acknowledge that the assessors will be bound by a Non-Disclosure Agreement.
Signature
Name
Date

Please email your application .[Please specify the discipline in your email header]

If you prefer, you can also mail your application in one package to:

National Arts Council

Market & Audience Development Grant [please specify discipline]

90 Goodman Road

Blk A #01-01

Singapore 439053

Alternatively, you may also drop off your application at the National Arts Council reception from Monday through Friday, 9am – 12pm or 2pm – 5pm.

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