LGBT Foundation S Work Is Driven by Two-Way Communication with the LGBT Communities It

Role Summary

LGBT Foundation’s work is driven by two-way communication with the LGBT communities it serves. This role is responsible for developing stakeholder relationships with the media; key partner organisations such as local authorities and NHS commissioners; key corporate contacts within the private sector; key influencers within LGBT communities and non-LGBT allies; and wider LGBT and non-LGBT communities. The role is also responsible for ensuring effective and engaging mechanisms are in place for communication within LGBT Foundation, among both staff and volunteers. The role is responsible for delivering messages and campaigns that are strategic, responsive to external factors and disseminated in the most effective way to maximise the impact LGBT Foundation makes within communities and to stakeholders for the benefit of LGBT people. This role works across the organisation to ensure continuity of message and coverage of all projects and services. The post-holder will work closely with our Chief Executive and Senior Management Team to identify priorities and implement a communications and marketing strategy.

• Lead on LGBT Foundation’s communications and marketing, ensuring high quality and creative campaigns.

• Co-ordinate and monitor LGBT Foundation’s press and social media presence, exploiting opportunities to maximise the impact the organisation makes within LGBT communities, in wider society, and to stakeholders.

• Develop and maintain excellent relationships across the range of our stakeholders.
• Manage volunteers and placement students to support the delivery of communications, marketing and campaigns.
• Display a professional service approach to internal and external customers

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Role Accountabilities

1. Lead on LGBT Foundation’s communications and marketing, ensuring high quality and creative campaigns.
2. Develop a communications and marketing strategy underpinned by a clear forward plan, and in line with LGBT Foundation’s strategic plan and business plan.
3. Work with staff, trustees, volunteers and external stakeholders to ensure successful implementation of the strategy.
4. Work with colleagues to identify appropriate campaigns and messages, and build these into all communication platforms.
5. Be responsible for messages shared across all platforms, including social media.
6. Identify areas of concern which could adversely affect the reputation of LGBT Foundation, or wider LGBT communities, and develop speedy and effective responses to help safeguard and enhance the reputation of the organisation.
7. Produce the weekly e-bulletin, co-ordinating contributions from the staff team and external sources.

1. Co-ordinate and monitor LGBT Foundation’s press and social media presence, exploiting opportunities to maximise the impact the organisation makes within LGBT communities, in wider society, and to stakeholders.
2. Develop and maintain excellent relationships with media contacts
3. Work across the staff team to ensure coverage of our key messages, projects and services in press and social media.
4. Use available packages to measure and evaluate the impact of our communications and marketing activity, ensuring this activity aligns with campaign outcomes.
5. Identify and implement improvements to increase the output and impact of our communications and marketing.
6. Ensure that LGBT Foundation is at the forefront of public debate on LGBT issues, responding rapidly to issues of public interest in a way that engages LGBT communities and the wider public; and developing a reputation for the organisation which is responsive, thoughtful, and an attractive proposition for media outlets seeking spokespeople.

1. Develop and maintain excellent relationships across the range of our stakeholders.
2. Be responsible for ongoing engagement with our stakeholders.
3. Focus attention across four key stakeholder groups with the following aims:
4. Media contacts: to ensure effective promotion of LGBT Foundation.
5. Corporate organisations: to identify and exploit opportunities e.g. event hosting, income generation and social responsibility schemes.
6. LGBT communities: to ensure two-way communication,generate innovative content, and harness the potential of key influencers on social media and in the real world to maximise LGBT Foundation’s impact.
7. LGBT Foundation’s staff team: to ensure all messages are consistent with our communications and marketing strategy and arecommunicated effectively to the right stakeholders, andto ensure that internal communication channels work effectively.

1. Manage volunteers and placement students to support the delivery of communications, marketing and campaigns.
2. Provide on-going support to volunteers who are involved in the communications and marketing programme and ensure volunteers have access to support and supervision sessions.
3. Work with local further and higher education institutions to develop a student placements programme, and provide ongoing support and supervision to recruited students.
4. Support mechanisms which enable the voices of service users to be heard, e.g. through the Service User Involvement Group.

LGBT Foundation Accountabilities

• Completion of specific tasks allocated through work plans, project plans and the annual business plan of the LGBT Foundation.
• Provision of monthly information (accurate data and informative commentary) within your areas of responsibility for performance management purposes.
• Compliance with the LGBT Foundation’s policies, procedures, management and monitoring systems.
• Display a genuine commitment to equality of opportunity and an understanding of the issues faced by LGBT communities.
• In common with all staff, you have a responsibility for your own personal and professional development and training, and for drawing attention to your own training needs as well as those of colleagues that you work with. We are a learning and development organisation and will consistently provide and support opportunities for staff to exceed theirs and our expectations.
• Any other duties commensurate with the skills and abilities of the post holder as directed by your line manager.
• All staff are expected to maintain a flexible approach to their roles and respond to the LGBT Foundation’s changing needs. The responsibilities of this post may be changed subject to review, over a period of time. This will be done in consultation with the post holder.

Person Specification

Essential Elements

Qualifications & Skills

• Excellent written and oral communication skills, with the ability to produce impactful copy.
• Excellent organisation, planning and time management skills.
• Ability to identify and exploit key messages and translate these into effective communication.

Experience

• Experience of communicating effectively with a range of stakeholders.
• Experience of building effective relationships and partnerships with external organisations.
• Experience of working with media outlets to promote campaigns and messages.
• Experience of producing a range of content aimed at influencing an audience.
• Experience of designing, developing and delivering low or no-cost marketing and public relations campaigns, using a range of traditional and new channels, which have delivered demonstrable results.
• Experience of monitoring and evaluating output, identifying and implementing ways to increase impact.

• Experience of providing line management support to staff and/or volunteers.

Knowledge & Understanding

• An understanding of the ways in which social media and digital platforms can maximise campaigns and communications
• Knowledge of Microsoft Office programmes and how to use them to their full potential.

This role, in common with all staff atLGBT Foundation, will be expected to display a range of competencies specific to their grade and area of work. These will be measured during annual performance appraisals, and there will be an expectation that staff will be able to evidence the ways in which they have met these competencies over the course of the year.

Desirable

Qualifications and skills

• A degree in a related area, e.g. communications, marketing.

Experience

• Experience of working in the voluntary sector.
• Experience of working with video production and editing.

Knowledge & Understanding

• An understanding of the use and importance of confidentiality.
• An understanding of the issues faced by and needs of LGBT individuals and communities.

Terms and Conditions

(i)Hours – 37 per week, with an expectation of evening and weekend work

(ii)Annual Leave – 25 per annum plus Bank Holidays, rising to 30 after 5 years’ service(pro rata where appropriate)

(iii)Probation Period – Post subject to successfully completing a 6 month probationary period

(iv)Employer’s contributory pension – 10% of annual salary.