July Campaign - Cover Email

July Campaign - Cover Email

Send to your network after you publish the blog post to your website.

If you choose not to use the blog post, simply delete the highlighted line below before sending this to your contacts.

Make sure to attach the PDF Newsletter to the email!

Subject:16% of home buyers did this last year… Will you?

Hi [Contact],

Last year, homebuyers kept up a trend that’s been holding steady since 2011: 16% of them opted to custom build a home rather than purchase a previously-owned property.

Buying a new construction can be the perfect choice for some homeowners. You get the opportunity to add the design features that matter most to you, and you can rest assured that there will be minimal structural issues in your new home. On the other hand, though, new builds are a large investment upfront, and many existing homes already have the features you need while offering you more flexibility on price negotiation.

There are many other pros and cons to both new builds and existing homes. If you’re considering moving now or in the near future, I encourage you to check out the attached report: The Complete Guide to Choosing Between a New and Lived-In Home.

You can also see a more in-depth guide to real estate investing on my website [link to blog post on your website].

If you have any questions aboutour localmarket to help you make any real estate-related decisions, please don’t hesitate to let me know.

[Signature]

P.S. – Curious about what’s for sale in the market? Just let me know and I’ll be happy to send you automatic updates.

JulyCampaign –Phone Script

Start calling your contacts one day after sending the email.

Hi [Contact],

Just wanted to check in with you… How are you?

[Chat]

Well, the purpose of my call is to let you know we recently sent out some information onchoosing between a new construction and an existing home.

If you’re in the market for a new home, or if you might consider moving sometime in the near future, one of the first decisions you need to make is whether you want to build the house of your dreams from scratch or if you should to find one that already has everything you want.

There are definitely pros and cons to each option, and our guide does a really good job of laying those out for you.

But I know you’re busy, so I won’t take up any more of your time.If you have any questions,or need to make any real estate-related decisions, please don’t hesitate to let me know.

Is there anything you need any help with?

Thanks and take care!

JulyCampaign – Facebook Post

Post to your Facebook business page, then share that post on your personal profile.

Click here to download the image to use for the post.

Last year, 16% of home buyers decided to custom build a home rather than purchasing one that had been previously lived in.

They were able to cherry-pick design features, while being assured that there would be minimal structural issues for them to deal with. Choosing an existing home, however, gives buyers more variety in established neighborhoods and, perhaps most importantly, more flexibility on price.

Can’t decide if you want to search or build your next home? Message me and I’ll send you my report “The Complete Guide to Choosing Between a New and Lived-In Home.”

July Campaign – LinkedIn Post

Follow the instructions below to post to your LinkedIn Profile, which you can learn how to set up from our LinkedIn Cheat Sheet.

Download the post copy here, and get the image to add to the post by clicking here.

LinkedIn is a social media platform that is heavily associated with your professional identity. When potential clients research you online, chances are high that they will look at your LinkedIn profile for proof of your business credentials: what type of work you do, who you are as a professional, etc.

To make sure you put your best foot forward online, post this article to your LinkedIn profile. We will provide a new article each month, and the topics are carefully chosen so that you seem like a knowledgeable market leader in the real estate industry.

To post the article to your LinkedIn profile, follow these steps:

Click here to download the imageand save it to your computer
Highlight and copy the Headline of the article (the first bolded line)
Sign into your LinkedIn profile
Under your name, select “Publish a Post”
Click “Add an Image to Bring Your Post to Life”
Choose the image you saved from this file
Click “Open”
Paste the Headline of the article into the space that says “Write Your Headline”
Highlight and copy the text of the article
Paste the article into the space that says “Start Writing”
Hit “Publish” at the top right corner of your screen