JOUR 4012.001 (Direct & Interactive Response)
JOUR 5510.001 (Internet and Interactive Communication Strategy)
Maymester - 2013
TEXT: None. You will be using several more up-to-date sources.
Class Schedule
Class
DateSession Topic
MONDAY 5-13 -5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class:Course Introduction & Assignments
Joe Weir, VP/Digital, Belo Corp.
Introduction of INDIVIDUAL ASSIGNMENT #1 due online by 11:55 p.m., Friday, May 17
Mandatory Recent Photo & Resume due online by 11:55 p.m. – Sunday. May 19
WEDNESDAY5-15 – 5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class: The basics of online information gathering
MONDAY 5-20- 5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class: Converting the information gathering into online actions and conversations
Introduction of GROUP ASSIGNMENT #1 due online by 11:55 p.m.,
Friday, May 24
WEDNESDAY5-22- 5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class: Converting the online actions and conversations into usable ideas/products
GROUP ASSIGNMENT #1 due online by 11:55 p.m., Friday, May 24
Introduction of INDIVIDUAL ASSIGNMENT #2 due online by 11:55 p.m., Friday, May 31
MONDAY 5-27 – 5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class: How do you know what to use and what not to use?
WEDNESDAY 5-30 - 5:30 p.m.
Class–Meets on UNT Denton campus in GAB 204
In-Class: How the three Assignments fit together
MONDAY 6-3 Release of course grades online
SPECIAL NOTE:If a student requires special special accommodations, the student should contact the teacher of this course or the Office of Disability Accommodations.
WHERE TO GO ONLINE: To gain access to this class go online to unt.edu, click on Blackboard at the top of the page, and enter your EUID and your password.
GRADING: Total
Individual Assignment #1 (0-30)30
Group Assignment #1 (0-30)30
Individual Assignment #2 (0-30)30
Resume & Photo (0-10)10
Total 100 points
- Your final grade in the course will be determined by how well you complete your Individual and Group Assignments, and how you do in comparison to everyone else in the class – just like in real life.
ASSIGNMENT:
Your Individual Assignment’s #1 and #2 are due on Blackboard by 11:55 p.m.(or sooner) on each of the deadlines noted earlier in the syllabus. Each student must submit his/her Individual Assignments in the box provided AND as an attachment. None will be accepted late.
The Group Assignment #1 MUST BE POSTED ONLY by the GROUP LEADERS on the deadline noted above.
Honors College and graduate students will be assigned additional work.
Class Attendance:Mandatory if you are to keep up with the material, assignments, and class participation in this course. Pleaselet me know ahead of time (by cell phone listed below)
if you must be absent, and clear the reason with me.
Course1. Provide a review of general principles of direct response and interactive as
Goals: introduced in undergraduate and graduate courses.
2. Develop a working understanding of the applications of direct
response and interactive principles and practices to all functions of the
communications field (advertising/public relations/marketing/
advertising/design/print/broadcast/news/etc.).
3. Help each student understand, question and accept the general
subject of direct response and interactive, utilizing real clients and true-
life examples.
4. Develop an awareness of the new technology available to everyone who
might use direct response and interactive techniques or want to work in
the industry.
5. Encourage students to think critically, creatively and independently.
Dr. Roy Busby, APR
Director and Associate Dean, Frank W. Mayborn Graduate Institute of Journalism,
and Regents Professor
Office: 207 GAB
Phone: (O, Cell & H) (940) 367-4927
Fax: (940) 565-2370
email:
Internet:
Anthony Zapata
Consultant & Social Media Manager, One Technologies
Member, Frank W. and Sue Mayborn School of Journalism Board of Advisors
Phone: (Cell) (214) 682-5843
email:
Internet: AnthonyZapata.com