JOB TITLE: Web and Digital Communications Officer
ACCOUNTABLE TO: Head of Communications & Programmes
LOCATION: Jewellery Quarter, Birmingham, UK
CONTRACT: Part-time two-year contract, subject to satisfactory completion of six months probationary period, with possibility of extension.
HOURS: 22.5h/week, flexible working hours
SALARY: Around £17,000-£18,000 pro rata depending on experience
The Vegan Society, the world’s first, is an educational charity that promotes and supports the vegan lifestyle – formed in 1944, by a group of vegetarians who recognised the ethical compromises of eating eggs and dairy products. We are the first point of contact for people thinking about going vegan, new vegans and those seeking information, including caterers, print and broadcast media, health professionals, teachers and government.
Our Vision and Mission
The Vegan Society’s vision is a world in which humans do not exploit other animals. Our mission is to make veganism an easily adopted and widely recognised approach to reducing animal and human suffering and environmental damage by means of meaningful, peaceful and factual dialogue with individuals, organisations and companies.
The Web and Digital Communications Officer’s role will be to maintain and develop The Vegan Society’s current website and to lead our social media programme; contributing to a strategy extending our reach, delivering activities that build networks, engaging audiences and harnessing support and donations.
The successful candidate will be passionate about all things digital possessing both technical and creative skills. While you will have experience of developing impact driven copy, you will seek to develop strong relationships with members of the team and support them to ensure we maximise the potential of our digital communications. In addition you will have proven ability to harness the power of social media marketing through building relationships and networks and possess basic knowledge of website development and content management systems along with analytical monitoring and evaluation tools.
This role is initially for 22.5 hours a week and for two years with the possibility of extension. The application deadline is 1st October at 9AM. Please send completed application forms to . Interviews will be held on 10 October 2014.
PERSON SPECIFICATION WEB AND DIGITAL COMMUNICATIONS OFFICER
The knowledge, skills, and/or ability required to carry out the role effectively (and which may be developed) are listed below.
ESSENTIAL / DESIRABLEKnowledge
· Basic knowledge of vegan nutrition and health
· Working knowledge of web technologies including basic HTML or CMS systems
· Understanding of corporate identity and branding issues
· Knowledge of website accessibility standards / · Understanding of working in/with NGOs or small charitable organisations
· Knowledge of environmental and/or non-human animal issues within the EU
· Understanding of legal issues involved with the creation and maintenance of websites
· Knowledge of digital marketing or fundraising databases
Education / qualifications & training
· Appropriate experience in a directly related post / · Educated to degree level or in possession of a relevant qualification
Skills & abilities
· Research skills with the ability to produce a range of engaging content on topics of interest to audiences
· Excellent writing skills, with the ability to adapt copy to different audiences, e.g. high impact blogging, marketing or copy-writing experience
· Photo editing skills
· A high degree of accuracy and attention to detail
· Effective user of content management systems to create website pages and other content
· Experience of variety of content formats including video/audio, podcasting, wikis, blogs, email, mobile, social networking and user generated content
· Experience of building an online community
· Ability to establish strong working relationships with colleagues and senior management
· Ability to manage multiple priorities and work to deadlines
· Work successfully to targets, delivering objectives and desired outcomes / · Experience of video journalism, including editing
· Experience of using Drupal, e-newsletters such as MailChimp and CRM databases
· Experience of liaising with external suppliers
· Knowledge of integrated digital marketing techniques, such as search engine optimisation (SEO), search engine marketing (SEM) and viral marketing
· Ability to use website analytics (Google Analytics) and interpret the data into meaningful reports.
Personal qualities
· Confident, articulate and proactive
· Work well under pressure and able to juggle several projects at once
· Client/customer focused approach to delivering solutions
· Approachable and adaptable, team player
· Willingness and ability to undertake appropriate training and development as required
· Adhere to a vegan diet for the duration of employment with The Vegan Society
JOB DESCRIPTION WEB AND DIGITAL COMMUNICATIONS OFFICER
DUTIES & KEY RESPONSIBILITIES
Websites
· Generate and curate content ideas - write, produce and liaise with the rest of the Communications and Programmes team to agree, maintain and develop content on the website ensuring that it is engaging, up-to-date, and correctly branded
· Co-ordinate colleagues to ensure that their web content is kept up to date
· Collaborate with designers and web on specific projects
· Utilise digital marketing tools and analytics to increase visitors and data capture from our website
· Establish new ways to encourage people to visit, interact with and join the Vegan Society
Digital Communications
· Contribute to a digital communications strategy including social media plans
· Support our visual identity by making it appropriate and engaging for digital channels
· Monitor and update social media channels in line with key messages, ensuring effective content and copy in order to grow our reach and influence
· Co-ordinate our monthly e-newsletter to supporters and using analytics find new ways to involve them with our work
· Working with the Communications and Programmes team to develop and deliver engaging digital public campaigns
· Maintain and develop our visual content library (images, video, animation, infographics) using a range of software tools
· Use basic graphic design software tools (such as Photoshop) to illustrate digital content
· Working with colleagues devise ways to recruit new members and donors, develop and retain existing supporters and regain previous online and offline supporters.
Monitoring and Evaluation
· Report on the performance of our website and social media channels using appropriate tools to establish relevant key performance indicators
· Monitor activity and report key findings from Google Analytics, with a view to development of a data driven approach to developing website content
· Identify patterns, suggest and make improvements to effectiveness of digital communications, where appropriate
· Keep up to date and inform the team of emerging platforms and trends and the uses of it for engagement activities
· Provide bi-monthly progress reports to the Head of Communications and Programmes
The job description is not exhaustive and you may be asked to carry out additional tasks which are appropriate to your job role, as required by your line manager.