Group 5 Elyzza Bobadilla, Jenny Todora, Cass Carr, Luke Burkett

Group 5 | Elyzza Bobadilla, Jenny Todora, Cass Carr, Luke Burkett

MKT 3350-003

Chapter 6 Quiz Questions

What kind of purchasing process occurs when the consumer devotes considerable time and effort to analyzing alternatives?

a)Limited problem solving

b)Extended problem solving

c)Ritual consumption

d)Habitual decision making

______risks are those associated with the way people will feel if the product or service does not convey the right image.

a)Cognitive

b)Physiological

c)Social

d)Psychological

Which of the following is NOT a psychological factor that can influence the consumer decision process?

a)Perceptions

b)Learning

c)Values

d)Attitudes

An attitude is a person’s enduring evaluation of his or her ______and behavioral tendencies toward a(n) ______or idea.

a)Feelings; object

b)Values; service

c)Beliefs; object

d)Feelings; situation

Which of these is NOT a part of the consumer decision process?
Purchase
Alternative Evaluation
Information Search
Cost Evaluation

Physiological risks are also known as ______risks.
Safety
Service
Psychological
Security
Which of these is NOT part of the components of postpurchase outcomes?
Customer Satisfaction
Customer Loyalty
Customer Retention
Post-Purchase Dissonance
In an internal search for information, the buyer examines ______about the product or service.
The internet
Their own knowledge
Outside information
Word of mouth
______needs pertain to the performance of a product or service.
Psychological
Internal
Marketing
Functional
If a business is afraid that their consumers may react negatively towards their products or services, then they have ______.
Financial Risk
Performance Risk
Social Risk
Psychological Risk
Which of the following is not a component of attitude.
affective
cognitive
behavioral
social
Which of the following does not show to increase the conversion rate for companies?
Having the merchandise in stock
Offering money back guarantees for unhappy customers
Reducing wait time
Increase incentives for customers to purchase items held in their shopping carts
Consumers avoid financial risks by:
Only buying products that do not have a functional need.
Purchasing products on impulse when out shopping.
Ignoring prices when shopping.
Avoiding purchases that have low functional needs.
The group of items consumers are considering when making a purchase are the _____.
Retreival sets
Evoked sets
Universal sets
Purchase sets
Products that consumers show a strong preference towards and spend a great deal of effort to locate are called:
Hot deals
Premium products
Specialty products
Desired goods
The correct order of the consumer decision process is:
Alternative evaluation, post purchase, need recognition, information search, purchase
Need recognition, information search, alternative evaluation, purchase, post purchase
Information search, alternative evaluation, need recognition, purchase, post purchase
Post purchase, purchase information search, need recognition,alternative evaluation
Which answer choice is not an attribute set considered by consumers?
Universal
Retrieval
Evoked
Purchased
When a consumer shows high involvement in their buying decisions, they do all the following EXCEPT:
Consider different stores
Develop strong attitudes and purchase intentions
Pay greater attention
Use a deeper processing
Social Factors include all of the following EXCEPT:
Family
Reference groups
Store clerks
Culture
When going through the process of need recognition, what are the two main types of needs?
Functional and psychological needs
Psychological and private needs
Actual and functional needs
Private and public needs

ANSWER KEY: