Rey Garduño

Skills /
  • Worked on various initiatives; passage of Minimum Wage and Clean Elections, Better New Mexico campaign and Ethics Reform
  • Twenty-five year background in management of staff and resources
  • Capital program development for five Mil Levy campaigns and six Bond Issues, all passed by the electorate with wide margins
  • Involved as a member of the steering committee that developed fund raising goals and objectives for four community organizations
  • Produced promotional programs for institutional fundraising and retail advertising, both in the public and private sector
  • Have an excellent relationship with local news media
  • Implemented new customer service approaches in a small business
  • Created computer-based presentations in a health care environment using multiple software programs and computer platforms
  • Provided graphic illustration support for medical publications
  • Skilled at conducting large group meetings, including visits by dignitaries from various cultural backgrounds
  • Produced targeted promotional materials for not-for-profit and private for-profit institutions
  • Created a computer data system for benchmarking and tracking a 3,500 customer database
  • Represented my businesses in several community-based business organizations; i.e. Greater Albuquerque Chamber, Hispano Chamber
  • Fluent in Spanish

Experience / 7/86 - present: Albuquerque, NM
I presently own, Rey Garduño Photography; I contributetravel and human interest articles and photo illustrations for national and international publications.
6/01 – 3/05 (Retirement) Albuquerque, NM
In charge of Marketing for the University of New Mexico Hospitals, I spearheaded various strategic initiatives to bring awareness in New Mexico of the programs and personnel in these institutions. I participated on several cooperative marketing projects with healthcare partners of UNM Hospitals to further the reach into constituencies we had not tapped before. Health Fairs in January of 2001–2005 typically drew an average 25,000 participants where I facilitated a partnership with KOB-TV, Horizon Healthcare and TriCore Laboratories.
9/94 – 6/01: Albuquerque, NM
As Public Affairs Representative at CarrieTingleyHospital; I worked closely with the News Media, wrote and edited informational brochures, coordinated and edited two CarrieTingleyHospital publications for external audiences and created visuals for physicians' medical presentations and publications. My expertise in program development in the field of photography and videography allowed me to produce video and PowerPoint presentations for CTH physicians, residents and staff. I planned and facilitated special events; directed staff and prepared budgets for dedications, health fairs and employee appreciation.
6/91 - 9/94: Albuquerque, NM
Co-Owner, President and CEO of Strombergs, Inc. a business which for
114 years represented a tradition of excellence in Albuquerque.
7/74 - 7/86: Albuquerque, NM
AlbuquerquePublic Schools, Public Information Officer. Duties included
News-release writing and photographic illustration for various internal and external publications and productions. (Please see Mgt. Bkgrd.)
8/73 - 7/74: Santa Fe, NM
Field Representative for the New Mexico Motion Picture Industries Commission, I was the liaison between New Mexico and the film industry for location scouting by film production companies.
2/72 - 8/73: Santa Fe, NM
I consulted on a special project of the Museum of New Mexico in Santa Fe. The project was a written and photographic archival system of colonial religious artifacts of New Mexico and Southern Colorado.
Education / University:
  • Brooks Institute, Santa Barbara, California;
Baccalaureate in Professional Arts
Major: Cinematography.
Major: Photo Journalism / Illustration.
  • Hart, Schafner and MarxUniversity, Chicago, Illinois;
Emphasis - Courses in Retail Management
Emphasis - Courses in Employee Relations
  • College of Santa Barbara, Santa Barbara, California;
Two years - Courses in Psychology and Political Science.
  • University of New Mexico, Albuquerque, New Mexico;
Two years - Courses in Latin American Studies.
Community Service
Professional
Associations / BOARD OF DIRECTORS, LEADERSHIP AND MEMBERSHIP:
  • Southwest Community Resources, Board Member
  • Common Cause New Mexico, Board Vice-Chairman
  • SouthWest Organizing Project, Board Member
  • Spina Bifida Association of NM Board, Chairman
  • KIWANIS Club of Albuquerque Board, Distinguished Past President
  • Hispano Chamber of Commerce Board, Education and Outreach
  • Albuquerque T-V I Foundation Board, Fundraising Committee
  • All Faiths Receiving Home Board, Fundraising Committee
  • Executive's Association of Greater Albuquerque Board,
Kiwanis International – Board Member, Past Distinguished President
Public Relations Society of America (PRSA) –Past Member
NM Public Relations Society of America (NMPRSA) –Past Member
National Society of Fund Raising Executives (FRE) – Affiliate

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414 Vassar Drive, NE Res.: 505.266-4424

Albuquerque, NM87106 email: