PURE-TEIN Whey Protein

New & Improved!

We have improved the mix-ability and taste of our Pure-Tein Whey Protein.

Beginning in 2010 expect a new and improved formula:

Microfiltered and Ion-Exchanged
From cows not treated with rBGH
Free of added sugar or artificial sweeteners
Low sodium, low cholesterol and low fat
Contains Branched Chain Amino Acids and L-glutamine

About whey:

Whey is a natural, low-sugar and low-fat source of a complete protein. Able to be used in many applications (water, juice, smoothies, pudding, yogurt, baked goods, to name a few), whey protein powder offers an easy way to gain the benefits associated with whey. Whey has been shown to improve satiety, lean muscle mass, immune health and weight management.

Where is the whey sourced from?

The whey is still sourced from milk from cows not given Bovine Growth Hormone. All of our whey continues to come from New Zealand dairy farms.

Why do you have both isolate and concentrate whey?

Whey Protein Isolate (WPI) is just the pure whey protein fraction--without carbohydrates or fat, so it offers more protein per ounce. Whey Protein Concentrate (WPC) is mostly protein but also contains some carbohydrate and fat. Our product is a mix of WPI and WPC, which lends a full spectrum of benefits to the end consumer.

What are the sources of the ingredients?

Ingredient / Source
Whey protein isolate (non-rBGH) / Milk from New Zealand cows not given bovine growth hormones
Whey protein concentrate (non-rBGH) / Milk from New Zealand cows not given bovine growth hormones
Natural vanilla flavor / Vanilla bean oil
Carrageenan / Seaweed (Chondrus crispus)
L-glutamine / Non-GMO corn (however there are no corn allergens present in the final product)
Stevia / Stevia plant (Stevia rebaudiana)
Sunflower lecithin / Sunflower seeds

What is the best way to store Pure-Tein Whey Protein?

We recommend storing the product in an odor-free environment, with temperatures not exceeding 77 degrees Fahrenheit and less than 65% relative humidity.

What are the differences in the side label “Supplement Facts”?

Not many! We tried very hard to keep it almost exactly the same:

New & Improved formula / Previous formula
Calories / 80 / 80
Cals from Fat / 5 / 5
Total Fat / 0.5 g / <1 g
Saturated Fat / 0 g / 0 g
Cholesterol / <5 mg / <5 mg
Sodium / 80 mg / 100 mg
Potassium / 75 mg / 10 mg
Total Carbohydrate / 2 g / 1 g
Dietary Fiber / 0 g / 0 g
Sugars / 2 g / <1 g
Protein / 18 g / 18 g
Vitamin A / * / <1% DV
Vitamin C / 0% DV / 0% DV
Calcium / 4% DV / 3% DV
Iron / * / 0% DV
*Contains less than 2% of the Daily Value of this nutrient

Are the ingredients different?

Just slightly. Again, we tried very hard to match the current product with the former one. Here’s how they compare:

New Formula / Previous Label
Ingredients: Ion-exchanged and microfiltered non-rBGH whey protein isolate (milk), non-rBGH whey protein concentrate (milk), natural vanilla flavor. Less than 1% of the following: carrageenan, L-glutamine (as a free-form amino acid), stevia, and sunflower lecithin. / Ingredients: Ion-exchanged whey protein isolates (milk), hydrolyzed and micro-filtered whey protein concentrate (milk), natural vanilla flavor. Less than 2% of the following: free form amino acids (L-glutamine, L-leucine, L-isoleucine, L-valine), carrageenan and stevia.

Is sunflower considered an allergen?

According to the FDA, no, sunflower seeds are not one of the foods defined as a "major food allergen" by FALCPA; therefore, sunflower seeds are not subject to the law'sallergen labeling requirements. For details onFALCPAlabeling requirements for foods regulated by the Food and Drug Administration, please see Information about Food Allergensat a copy of FALCPA,relatedindustry guidance documents, consumer fact sheets, and avariety of other allergen resourcesare posted.We use less than 1% sunflower lecithin in the product to improve the mixability.

Is the serving size the same?

Yes, the serving size is still 21.5 grams per scoop. We have changed the scoop color to better differentiate the new formula versus the former one.

How does the amino acid profile differ from the old formula to the new one?

We’re happy to announce our new formula provides more amino acids than the previous one:

New & Improved formula / Previous label:
Alanine / 1,150 / 994
Arginine / 568 / 523
Aspartic Acid / 2,325 / 2168
Cystine / 687 / 678
Glutamic Acid / 3,729 / 3062
Glutamine / 100 / 100
Glycine / 393 / 317
Histidine / 417 / 349
Isoleucine / 1,332 / 1193
Leucine / 2,597 / 2581
Lysine / 2,093 / 1947
Methionine / 560 / 413
Phenylalanine / 743 / 663
Proline / 1,110 / 788
Serine / 931 / 780
Threonine / 1,238 / 923
Tryptophan / 459 / 420
Tyrosine / 787 / 729
Valine / 1,222 / 1079

What are the temperatures used in whey processing?

Products are manufactured at low temperatures where possible. Specific temperatures used during manufacture are proprietary; our supplier is unable to advise maximum temperatures used.

Does it contain casein?

No, the casein is filtered out.