Chapter 8 Quiz
Group 8
Arielle Pruitt
Zach Holt
Lois Bleasdale
Clement Sordet
David Hayward
- Being able to evaluate your own passion for creativity is a messaging and media strategy.
- True
- False
Answer: A
- Which of the following is false regarding teamwork?
- Teamwork promotes individualism
B. Teamwork promotes personal growth
C. Teamwork is required in every workplace
D. Teams need to be managed to promote creative abrasion
Answer: C
3. According to Harvard researcher Teresa Amabile which of the following is the foundation for creativity?
A. Working in teams of 5 or less
B. Setting people up with the right amount of a challenge and giving them the freedom to choose a path for meeting it
C. Brainstorming ideas in a group before working individually
D. Working under a leader and following orders
Answer: B
- Which of the following is not one of the six keys to creativity?
- Freedom
B. Resources
C. Promotion
D. Organizational Support
Answer: C
5. Which of the following problems results from Interpersonal abrasion?
A. Teams cannot find time to meet and cannot work on the project
B. A clash of people leads to a shut down of communication
C. A clash of ideas leading to new ideas in the group
D. No leaders in a group
Answer: B
6. What is cognitive style?
a) A technique used in a group setting to encourage knowledge based on experience.
b) An individual’s preference for thinking about and solving a problem.
c) A preference for creative brainstorming within an individual.
d) Both B and C.
Answer: B
7. What is one way that organizations should deal with conflict and tension in the creation of a promotional mix?
a.) They shut down and quit
b.) The use of teams
c.) They let people fight over their conflicting ideas
d.) All of the above
Answer: B
8. A critical element in the equation for successful teams is ______.
a) Teamwork
b) Direction
c) Leadership
d) A Small Team
Answer: C
9. What is an important part of learning and growing for creativity?
a) Practice
b) Taking Responsibility
c) Self-assessment
d) Adaptability
Answer: C
10. Regarding teamwork, which of the following is considered a clash of ideas?
a)Interpersonal abrasion
b)Creative abrasion
c)Brainstorming
d)Cognitive Style
Answer: B
11. Creative talent is a primary consideration of potential clients when they select ______agencies.
a) Advertising
b) Department
c) Creative
d) Selective
Answer: A
12. According to The Wisdom of Teams, what is NOT a key conclusion:
a) It’s all about performance
b) Synergy through teams
c) Teams promote personal growth
d) Individualism is key
Answer: D
13. What sensibilities do creative minds possess?
a) Unconventionality
b) Obsessive commitment
c) Exuberant self confidence
d) All of the above
Answer: D
14. What can be a powerful way to generate creativity in a team?
a) Brainstorming
b) Monetary Incentives
c) Alien Visitors
d) Both A and C
Answer: D
15. Teams need to be managed to promote what?
a.) Creative abrasion
b.) Science experiments
c.) Interpersonal abrasion
d.) Fighting between peers
Answer: A
16. _____ is the ability to consider and hold together seemingly inconsistent elements and forces, making a new connection.
A. Vision
B. Creativity
C. Brainstorming
D. Involvement
Answer: B
17. What are the liaisons between the agency and the client called?
A. Account Executives
B. Account Rep
C. Vice President
D. Account Manger
Answer: A
18. A critical element in the equation for successful teams is:
A. Officers
B. Followers
C. Members
D. Leadership
Answer: D
19. An ______is a group of people comprising different facets of the promotion industry who work together under a team leader.
A. Account Team
B. Account Manger
C. Account Executive
D. Account Leader
Answer: A
20. What are two things team leaders should never do?
A. Praise and encourage team members
B. Delegate all work and ensure fairness
C. Blame specific individuals or excuse shortfalls of team
D. Provide incentives and encouragement
Answer: C