KIDS IN GLASS HOUSES TO PLAY CARDIFF AT AN EXTRA SPECIAL NIGHT OF MUSIC ALONG ROUTE OF LONDON 2012 OLYMPIC TORCH RELAY WITH FREE CONCERT.
COCA-COLA REVEALS LINE-UP FOR CARDIFF’S SPECIAL CITY CELEBRATION DURING OLYMPIC TORCH RELAY
LONDON, 27 March2012: Coca-Cola, Presenting Partner of the Olympic Torch Relay, has today revealed that performances from Cardiff-born Kids In Glass Houses,British rock band You Me At Six,andBrit Award winning Emeli Sandé will lead the celebrations at the live, free-ticketed event in Cooper’s Field on 25th May as Cardiff plays host to a Special City Celebration along the route of this summer’s London 2012 Olympic Torch Relay.
Coca-Cola is helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and host Local Authoritiesto bring music and celebration to every corner of the UK with 66 nights of celebrations during the Olympic Torch Relay.
The live event in Cardiff is one of four Special City Celebrations to feature leading musicians, with further large-scale, free-ticketed concerts confirmed in Glasgow on 8thJune, Leedson 24th June and Birmingham on 30th June. A finale concert will be held in London’s Hyde Park on 26th July - the day before the Opening Ceremony.
The events are all part of 66 nights of celebrations taking place along the Olympic Torch Relay route - 61 Evening celebrations plus fiveSpecial City Celebrations presented by Coca-Cola. Each night will feature incredible performances from some of the nation’s best loved stars, including Emeli Sandé, General Fiasco, Katy B, Kids In Glass Houses,Labrinth, Little Comets, Loick Essien, Morning Parade, Rizzle Kicks, Tribes, Wombats, Wretch 32 and Young Guns.
As the longest continuous sponsor of the Olympic Movement, Coca-Cola is encouraging everyone in Walesto register for free tickets to the eventat Cooper’s Fieldand bring friends and family along to celebrate their local Future Flames and to participate in the magic of the Olympic Games.All tickets are available via registration at
James Williams, Director, Olympic Torch Relay, Coca-Cola Northwest Europe & Nordics, said:
“As a Presenting Partner of the Olympic Torch Relay we have a fantastic opportunity to bring music and celebration to every corner of the UK as the Olympic Flame progresses its journey. We are taking some of the nation’s best loved musical talent on the road for an incredible 66 night tour to give young people across the country the chance to Move to the Beat and participate in the magic of London 2012. We’re encouraging everyone in Wales to join in celebrating the Future Flames who have carried the Olympic Flame through their communities by registering for tickets to their local events and the finale celebration concert in London’s Hyde Park.”
You Me At Sixsaid: “We helped Coke pick the inspirational Torchbearers that are going to run with the Olympic Flame and it’s amazing that we now get to celebrate them with this amazing concert in Cardiff. We can’t wait to see everyone at the show in Wales!”
Emeli Sandé said: “I’m thrilled to be part of Coke’s Olympic Torch Relay celebrations and can’t wait to share in the excitement and energy that the Olympic Flame will bring to the UK.”
Kids In Glass Houses said: "We'll be bringing music back to our home town of Cardiff during the Olympic Torch Relay and cannot wait! Coke is getting some huge music acts to play all around the country to celebrate all the inspirational young people out there. The event in Cardiff is going to be massive - everyone should register for tickets and join the party!"
Theseexcitingevents mark the next step in Coca-Cola’s sponsorship of the London 2012 Olympic and Paralympic Games and Olympic Torch Relay,uniting its two campaigns, Move To The Beat, which fuses music and sport to bring teens closer to the Olympic Games through a unique collaboration with GRAMMY award-winning producer Mark Ronson and chart topping dub-step vocalist Katy B, and Future Flames, Coca-Cola’s Olympic Torch Relay campaignwhich celebrates the best of British youth by giving them the once in a lifetime chanceto carry the Olympic Flame.
Anywhere In the World– the song created by Mark Ronson and Katy B – will be released for sale on May 13th 2012, and fuses the actual sounds of Olympic sports with music in Mark’s unique and innovative style. To produce the track, Mark travelled the globe, meeting five young athletes and recording their individual sounds of sport to provide the beats of the song. They will perform the song live at the Hyde Park event on 26th July.
Tickets to Glasgow, Cardiff, Leeds and Birmingham events are free. Tickets for the event in London’s Hyde Park will cost £15 (plus order processing fee). All are available via registration at 10pm on Wednesday 11 April 2012.
ENDS
For further information, please contact Blue Rubiconon behalf of Coca-Cola:
Ali McInerney, David Godfrey, Jack Hart: 020 7260 2700 r
Notes to editors
About the Olympic Torch Relay Celebrations
To register for the chance to get free tickets for the Cardiff, Glasgow, Leeds or Birmingham City Celebrations, or to purchase tickets to the London Hyde Park finale, please visit
Further details about the 61 Evening Celebrations, including how to attend are currently being finalised. More information will be available through nearer to the start of the Olympic Torch Relay.
About Coca-ColaFuture Flames
Coca-Cola is using its sponsorship of the London 2012 Olympic Games to shine a light on the best of British youth by recognising, rewarding and inspiring the young people who use their passions to help make Britain Burn Brighter. As a Presenting Partner of the Olympic Torch Relay, we are rewarding those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame. As part of this commitment, Coca-Cola has commissioned a Pavilion to celebrate the best of British youth.
About Coca-Cola and the Olympic Movement
The Coca-Cola Company has been continuously associated with the Olympic Games since 1928 – longer than any other corporate sponsor of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of Coca-Cola’s investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through to 2020.
About Coca-Cola and the Olympic Torch Relay
The Coca-Cola Company’s first official involvement with the Olympic Torch Relay occurred with the introduction of the International Olympic Torchbearers Program, sponsored by Coca-Cola, for the Barcelona 1992 Olympic Games, a program that was reprised in Lillehammer in 1994. London 2012 marks the eighth time that Coca-Cola has served as a Presenting Sponsor of the Olympic Torch Relay including Atlanta (‘96), Nagano (‘98), Salt Lake City (’02), Athens (‘04), Torino (’06), Beijing (‘08) and Vancouver (‘10).
What is the Olympic Torch Relay?
The Olympic Flame is one of the enduring symbols of the Olympic Games, representing peace, unity and friendship. As it is carried around the UK for the Olympic Torch Relay it will bring the spirit of the Games to everyone.
Lit in Olympia, Greece, in a traditional ceremony, the Olympic Flame will be taken on a short relay in Greece before arriving in the UK on 18th May 2012.
On a 70-day journey across the UK, the Flame will be carried by 8,000 Torchbearers, generating excitement as it makes its way to London and the Opening Ceremony of the Games. The Flame will come within a one-hour journey for 95 per cent of the population of the UK – with entertainment, shows and concerts marking its arrival at each stop.
What is an Olympic Torchbearer?
Olympic Torchbearers will run one leg (approximately 300 metres) of the London 2012 Olympic Torch Relay, which takes place between 19th May and 27th July 2012.
Coca-Cola has awarded Torchbearer places to nominees who, in the opinion of a panel of judges, most deserve to carry the Olympic Flame.
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