2017 ISHAE WINTER CONFERENCE

December 6 – 8, 2017

Don CeSar Hotel

Wednesday, December 6, 2017

8:00am – 12 noon ISHAE Board Meeting

Executive Boardroom Open to CEO’s. Please RSVP to Chris Pappas at in advance.

2:00 pm – 5:30 pm General Session: Innovation: It’s More Attainable Than You Think

King Charles An interactive workshop highlighting the latest research on innovation with practical take-aways you can immediately apply to your work

Speaker: Cleve Justis

Who Should Attend: All Attendees

What does “innovation” really mean? We hear the word everywhere. Organizations talk about it and encourage us to "be more innovative" and "work smarter, not harder." Yet few of us know what it and how do we bring it to life in our workplaces.

Together with participants, we will unpack the concept and bring innovation principles and practices into participants’ daily work. The session will include short presentations, experiential activities, case studies, and open, active collaboration and dialogue. Through these, participants will learn how they and their partners can benefit from innovation-oriented practices and how small steps can make a big difference in outcomes right away. The session will be interactive, thought provoking, practical, and fun.

Cleveland Justis is a leading researcher on the topic of innovation and entrepreneurship. Every year he helps thousands of people become more creative and entrepreneurial. He’ll challenge and inspire you with engaging exercises, a deep-dive into the latest research, and provocative conversation.

Learner Outcomes:

1.  Participants will learn about the counterintuitive history of innovation.

2.  Participants will engage in two hands-on exercises that will help them be more innovative in their work with members.

3.  Participants will discuss innovation and how they can use the principles in the workshop to make their work-life more effective and profitable.

6:30 pm – 8:00 pm Opening Reception

North Terrace Who should attend? All Attendees

Thursday, December 7, 2017

7:30 am– 8:15 am Networking Breakfast with Partners

Buena Vista Who should attend? All Attendees

8:30 am – 3:30 pm Partner Tabletop Marketplace

South Terrace Network with partners at this tabletop marketplace. Learn about their products and how they can benefit your association and members. Take this time to thank them for their support of ISHAE!

8:30 am – 9:00 am EF Update

Del Prado Speaker: Shelly Weir, AH&L EI/NRA

Who should attend? All Attendees

9:00am – 10:30am Association Growth 2020 and Beyond

Del Prado Speaker: Jim Durland

Who should attend? Everyone

10:30am – 10:45am Break

10:45am – 12:15pm Risk Management A – Z

Del Prado Speaker: Bob Harris

Who should attend? CEO’s

From antitrust ( $10,000,000 fine) to UBIT. Required member dues notices, antitrust compliance, IP/copyright, insurance coverages, etc. This session will be a good refresher/reminder of what you need to remember when it comes to risk management for your association.

12:15am – 1:30 pm Membership Best Practices

Buena Vista Who should attend? Membership

Join your peers to discuss best practices for issues such as:

·  Training and workforce development at the state level

·  How to maximize LinkedIn groups

·  Benefits for hotel sales teams

·  How best to approach local or regional associations and engage them and their members on a state level

11:45 am – 1:00 pm Awards of Excellence Luncheon

King Charles Who should attend? All Attendees

1:00 pm – 4:00 pm One on One 20 minute Sessions with Bob Harris

Sign up on a first come, first served basis – CEO’s only

Executives may have questions about board behavior, CEO succession, conflicts of interest, developing subsidiaries, board size, operating ratios, strategic plan integration, lacking policies, etc. Bob will discuss, review any materials you bring to the session, and provide resources.

1:30pm – 2:00pm AAHOA Update

Del Prado Speaker: Chirag Shah

Who Should Attend: Everyone

2:00pm – 5:00 pm Deep dive into Membership Development and Retention Strategies for Associations

Del Prado Speaker: Jim Durland

Who should attend: Membership

This session will cover topics Including, but not limited to:

Secrets to discovering a member prospects hot button

Dramatically reducing prospect put-offs

Raising the value of association membership

Member retention strategies that work

Secret to getting referrals from new members

Why members join (Psychology and philosophy)

Benefits and optimizing the presentation

Common objections

Mission members

Creating a sense of urgency

2:00 pm – 3:00 pm Keeping Your Members Informed on Employment Law Issues

Buena Vista Speaker: Andria Lure Ryan, Fisher & Phillips

Who should attend? CEO’s

This session will highlight lingering and emerging issues in state and federal employment law. We will discuss the status of the US Department of Labor’s overtime rule, protections for LGBTQ employees, what hoteliers can still do in states with marijuana laws, the EEOC’s focus on harassment at work, and how to deal with the “Ban the Box” trends, predictive scheduling and “guns in the parking lot” laws. As always, during this session, Andria will take your questions, discuss real life scenarios and prepare you to assist your members to make informed decisions about employment law compliance.

3:00 pm – 3:45 pm AH&LA Update

Buena Vista Speaker: Matt Maclaren, AH&LA

Who should attend? CEO’s

3:45 pm - 5:00 pm CEO Session

Buena Vista Who should attend? CEO’s

6:30 pm – 8:30 pm Dinner

Beach Pavillion

Friday, December 8, 2017

7:30 am – 8:30 am Networking breakfast with partners

8:30 am – 9:00 am Association of the Future – Structure, Dues, Name, Mission Strategy

Del Prado Speaker: Bob Harris

Who should attend? All Attendees

9:00 am – 10:00 am Global Hospitality 2017 Review & 2018 Outlook – Key opportunities & threats

Del Prado Speaker: John Hach, Senior Analyst, TravelClick

Who should attend? Everyone

9:15 am – 11:00 am One on One 20 minute Sessions with Bob Harris

Sign up on a first come, first served basis – CEO’s only

Executives may have questions about board behavior, CEO succession, conflicts of interest, developing subsidiaries, board size, operating ratios, strategic plan integration, lacking policies, etc. Bob will discuss, review any materials you bring to the session, and provide resources.

10:00 am – 11:30 am Helping the Hospitality Community Help (and Get Help) in a Crisis

Del Prado Speaker: Tyra Hillard

Who should attend? Everyone

In an industry where perception drives demand, hospitality businesses need to be proactive in addressing safety and security on a property scale as well as a regional scale. Traditionally, openly discussing safety and security in a hospitality setting has been taboo. But times are changing and research on travel anxiety demands that hospitality businesses be prepared.Crises and disasters, by definition, threaten and sometimes overwhelm an organization or destination.The World Tourism Organization says hospitality and tourism partners need to be more directly involved in crisis response and recovery—from hosting emergency responders during a crisis to helping with recovery marketing efforts to draw visitors back to the area post-crisis. Help your hospitality members understand what they can be doing before, during, and after a crisis to help themselves and their community.

Learning Objectives:

·Explain how safety and security tools like the OSAC Hotel Safety & Security Assessment can be a positive tool for hotel members.

·Recommend resources at the local, state, and federal level that can provide assistance in a worst-case scenario.

·Make hospitality members aware of laws that may affect their operations during a crisis, such as Florida’s anti-price-gouging laws.

11:30am – 12:30 pm When Disaster Hits Your State

Del Prado Who should attend? Everyone

Listen and interact with ISHAE members as they discuss management plans and how natural disasters and acts of terrorism have been dealt with in their states. Exchange best practices on how to interact with the community but also how it affects your membership & retention.

12:30 pm – 2:00 pm Lunch & ISHAE Annual Business Meeting

North Terrace

2:00 pm Summit Concludes

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DRAFT – November 2, 2017