2013-01-17 Press release
Endless Candles Continues Its Proven Success with Battery powered LED Candles in New Areas of Europe.
Endless Candles has, since the middle of October 2012, continued its success by building outadditional distribution channels while managing all distribution, sales and marketing in-house. This means it is the first time its customers have been offered a more complete assortment of LED candles. New products for 2013 include pillar candles in pastel colors, a smaller grave memorial lantern and tea candles.
The Swedish-American company Innovative Imports LLC, owner of Endless Candles™, launched three years ago a new type of LED light designed to simulate the beauty of a normal candle. Accessible to end customers through a chain of 30 stores, Endless Candles became an instant success, selling out its entire inventory within a month. During 2011 and 2012 they continued their success by addingadditional distribution channels and for the last two years, while managing all distribution in-house, the company has expanded outside of Sweden and into new markets across the globe. Endless Candles is now available in Sweden, Norway, Denmark, Finland, and France. Soon Endless Candles will also launch in England and Slovakia.
Endless Candles products mimic the comfort of regular candles by enclosing a battery-powered “flame” in a candle base made out of standard candle wax. The candles are also equipped with a timer for convenience. This combination makes Endless Candles the perfect product to provide both decoration and safety.
- “A vital part of our business model was to gain a larger control over our brand, how it is sold, and our products availability,” says Mrs. Katarina C. Greene, Innovative Imports CEO. “Our products are not only useful for the home but for hotels, flower shops, restaurants, office spaces, hospitals, schools and even spas. Now we can reach out to these markets through our own distribution”.
- “Our customers expressed a need of a smaller grave memorial candle that can handle the Scandinavian climate so it was a natural step in our product development. We also developed a tea candle that keepsa much higher quality than similar candles on the market. Our candles can be used year round, not only during Christmas. This is one of the reasons we are launching the new pastel pillar candles this spring”.
- ”Innovative Imports market analysis was even better in reality. We have created a product and a brand that is even better than the LED candles and companies we studied on the American market, where this product is growing extremely fast in the home décor sector,” says Mrs. Greene.
- “A product such as this, that is safe from a fire point of view, is naturally very positive for the community. The lights work great and look real”, says Kristine Tånnander, Health Specialist Helsingborg’s Fire Department Sweden.
- “Since our launch approximately two years ago, we worked hard to provide a quality product and services. We have always had, as a long-term goal, to provide all of our services in house and to be able to export outside of Scandinavia. Now these goals have been reached”, Mrs. Greene concluded.
Media Contact: Katarina C. Greene, Peace of Mind Marketing, +1.720.341.2526,.
Innovative Imports is a trading company that focuses on imports and exports between the United States, China and Europe. The company handles everything from product research and product development to imports and market launch. Company shareholders are Katarina Greene who runs Peace of Mind Marketing and Claesson AB consisting of UlrikClaesson.
FACT SHEET ENDLESS CANDLES ™ - The Original
Features:
- An electronic LED candle with functions throughout the year - around the clock (different colors and themes to suit any season).
- Decorative, authentic wax candle.
- Realistic flame.
- Automatic Timer Function - Set the timer for 4 or 8 hours at a particular time of day.
The candle will automatically turn on at the same time the next day and “burn” for 4 or 8 hours.
- The batteries last for about 1,000 hours for all C- battery driven pillar candles.
- Approximately 400 h “burn” time for tea candles and taper candles driven with 2xAA batteries.
- 10-15 h “burn” time for the rechargeable unit. (Batteries are not included but C batteries are available for sale as a separate item.)
- Endless Candles are also offered in several sizes, colors, patterns, and in tea lights, strings of miniature diodes, funeral and lantern candles, rechargeable candles, and taper candles.
- CE, WEEE and RoHs certified.
Areas of use:
- Fireproof, great around children, pets and flammable materials. No limits on how close the candle can be placed next to combustible items.
- Lantern and grave lights are moisture and wind resistance, great for outdoor usage.
- Pillar candles can withstand some moisture and are wind resistance, also works for outdoors usage.
- Additional home security and peace of mind with the built in timer when you are not at home.
- Eliminates wax stains.
- Environmentally friendly due to less waste material and soot issue.
- Saves time and energy.
- Does not generate any heat.
- Possible to come home to a welcoming and cozy home with the timer function.
- Creates a simple, safe and memorable atmosphere for weddings, parties and other celebrations.
- Let the candles glow in, for example, the bathroom for a whole evening without supervision.
About Endless Candles:
- Developed in collaboration between the United States and Scandinavia, products made in China.
- Endless Candles ™ is a registered trademark.
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