Resume for Erika Willett Kosina
145 Grove Street, Nevada City, CA 95959 | (530) 470-8798 | | www.erikakosina.com
PROFILE
Writer and communications consultant with over 20 years of experience helping businesses and organizations engage with their communities and communicate effectively with their customers. Clients from the consumer retail, high-tech, financial, educational, and non-profit sectors.
SKILLS SUMMARY
· Writing and Editing
· Communications Consulting
· Project Management
· Marketing Strategy
· Website Content Strategy
· Training
· Event Production
PROFESSIONAL EXPERIENCE
WRITING AND EDITING
· Write and edit content for online and offline marketing communications including search engine optimized websites, press releases, brochures, data sheets, white papers, internal and external correspondence, and other marketing collateral
· Develop editorial calendars and write content for newsletters, social media, and blog posts
· Co-wrote three successful grants for two nonprofit organizations
COMMUNICATIONS CONSULTING
· Develop and execute marketing plans, oversee the design and production of online and offline marketing materials
· Manage the content aspect of website re-designs, gather, edit, and create new content
· Perform website user experience evaluations, competitive analyses, and content audits
· Research and develop strategic recommendations for both corporate and nonprofit web presences, advising clients on best practices and optimization of customer experience
· Train clients on how to use communications and website management software including Constant Contact, Word Press, and proprietary content management systems
· Clients: Floracopeia, Hospice of the Foothills, Nevada Joint Union High School District, Robertson Stephens Advisors, Scale Unlimited, Sierra Harvest, Trust for Conservation Innovation
PROJECT MANAGEMENT
· Create and manage to a project work plans for website launches and re-designs, ensuring projects are delivered on time and on budget
· Acted as the primary liaison between clients, the production team, and third-party vendors to manage website re-designs, maintenance, and upgrades for clients such as: AIG, Cisco, Columbia Sportswear, Hewlett-Packard, Safeway, and Wells Fargo Bank
EVENT PRODUCTION
· Developed a project plan and acted as the event coordinator for all aspects of events including two community-building “Tech Talk” lecture series, farm tour and community dinner fundraisers, and a School Food Summit.
· Design and facilitate brainstorming workshops for non-profit organizations and corporations, most recently to gather input for the purpose of co-creating a strategic business plan for Floracopeia.
· Clients: Floracopeia, Sierra Commons, Sierra Harvest
EMPLOYMENT HISTORY
Marketing Specialist, Floracopeia (Nevada City, CA January 2015-present)
Freelance Writer and Communications Consultant (Nevada City, CA 2010-present)
Communications and Events Coordinator, Sierra Harvest (Nevada City, CA 2013-2015)
School Food Program Coordinator, Live Healthy Nevada County (Nevada City, CA 2011-2013)
Experience Design Consultant, Isobar/Molecular (San Francisco, CA 2007-2009)
Freelance Website Project Manager (Jersey City, NJ; Portland, OR; and San Francisco, CA 2005-2007)
Freelance Content Strategist (San Francisco, CA 2004-2005)
Website Project Manager, EnterComm Interactive (San Francisco, CA 2003-2004)
Freelance Marketing Consultant (New York, NY and Parsippany, NJ 2001-2003)
Content Strategist, Scient (San Francisco, CA 2000-2001)
Web Content Manager/Editor, SGI (Mountain View, CA 1996-1999)
EDUCATION
· Teaching Credentials, Multiple Subjects and English (UC Davis, 1993)
· BA, English (UC Davis, 1991)