Press Release
9 October 2013
The Key to Successful Events
Organising an event can be complicated and at times you may have many things going on at one time. The Event Management ebook takes readers through the steps of managing an event to ensure that the event runs smoothly.
Chapter 1- Scope and nature of Event Management
Definition
Variables
Types of events
The impact of events
Timelines
What is an event worth?
What makes someone a good event manager?
Chapter 2- Developing a concept and planning
The need
Expectation determination
Developing concepts
The stakeholders
Planning processes
Chapter 3- Organising the resources required
Location
Organising physical resources and services
Financial resources
Managing financial resources
Marketing resources
Outsourcing resource requirements
Chapter 4- Catering: Food and Drink
Determining food and beverage needs
Choosing a caterer
Other catering considerations
Chapter 5- Promoting an event
Marketing an event
Case study - Marketing Strategy: use of public parks and gardens for events
Target marketing
How to determine the target
The marketing mix
How to promote a private event
How to promote a public event
Chapter 6- Managing the clientele
Accessibility
Queuing theory
Negative situations
Conflict handling techniques
Dealing with your anger and emotions
Chapter 7- Risk management, legalitites and contingency planning
Plan for the unexpected
Risk analysis
Tools for identifying risks
Negating risk
Contingency planning
Legal issues
Insurance
Security at events
Chapter 8- Delivering the event
Some things to consider before setting-up day
After the event
Chapter 9- Organising celebrations and parties
A children’s party
A wedding
A reunion
A street party
Chapter 10- Organising exhibitions
Guidelines for planning a show or exhibition
Chapter 11- Organising conferences and seminars
Organising a conference
Chapter 12- Working in the events industry
Where to from here?
Education
Job profiles
Appendix
If you have any queries or would like to arrange an interview, please call or email the ACS head office on the Gold Coast on (07) 5562 1088 and ask for our Media and Marketing Officers ().
About ACS Distance Education … Established in 1979, ACS Distance Education is a leading Australian Distance Education provider which offers over 400 courses via Correspondence, online or on CDs. The Institution has offices in Australia, United Kingdom and is operated through Affiliates in the United States. With the head office located on the Gold Coast, ACS has educated thousands of students, many of whom have gone onto successful employment, both in industry or in their own businesses. The school employs staff in 3 states of Australia, plus the U.K., U.S.A and New Zealand.