Swoosh! Inside Nike 50 points

Name______Period______

1. Approximatelyhow many products does Nike market?

2. What are Nike’s total annual sales?

3. What major competitor of Nike did Michael Jordan almost sign with early in his career? Adidas

  1. Where is Nike’s headquarters located and how large is their corporate campus? BeavertonOregon acres

5. What band wore tuxedos and Nike Air Jordan’s’ to the American Music Awards? Boyz to Men

6. What is the name of the two founders’ of Nike?Which founder was a track coach at the University of OregonBill Bowerman:coach, Phil Knight

  1. Which founder of Nike attended Stanford business school? Knight
  1. In what foreign country did the Nike founder first sell his shoes?Japan
  1. What does the name Nike mean in Greek?Victory
  1. How much did Nike pay for their famous swoosh? $35
  1. What percentage of the athletic shoe market does Nike have?1/3
  1. What competitor is currently making Nike “sweat” (worry)?Under armor
  1. What is the Nike founder’s net worth?
  1. Where did Nike’s first famous endorser (MJ) go to school?University of North Carolina
  1. What Beatle’s song caused Nike to be sued for infringing on copyright laws? Revolution
  1. What athlete endorsed Nike’ initial multi-sport athletic shoe? Bo Jackson
  1. Was Nike’s slogan “Just do it” an initial success?Yes, it was a big success world-wide from the start.
  1. What basketball star said “I am not a role model” in Nike’s early advertisements? Charles Barkely
  1. In what year did Nike sign Lebron James to be Nike’s next major endorser? 2003
  1. Where are Nike shoes primarily manufactured? Vietnam

21. What is meant by the term “outsourcing”? Haven’t outside the company manufacturers.

to purchase (goods) or subcontract (services) from an outside supplier or source.

22. What is meant by the term “sweat shop”?A shop or manufacturing facility employing workers at low wages, for long hours, and under poor conditions.

23. What major negative publicity about their manufacturing process did Nike have to respond to? That they were using “sweat shops” that paid workers very low wages and required employees to work very long hours

Extra credit:

  1. How many pairs of Nike shoes have you owned and what do you believe the total value of all of the Nike products that you have purchased?
  1. Give at least two reasons why you believe that Nike has been so successful. Explain your response.