DESCRIPTION
THE GREAT FRAME UP is part of the world's largest retail franchisor of affordable, high-quality custom framing. Specializing in custom framing in a hands-on, artistic environment featuring wide selections of custom frame moldings & mat styles, a proprietary framing system, superior design center & more. Easy to learn & operate; exceptional training & support; national buying power & proven marketing programs. Growth industry.
Website:
BACKGROUND
Established: 1971
Total Units: 134Company Owned Units: 0
Sunbelt Resale Program: Yes
Type: Home Improvement; Retail
Passive Ownership: Yes
Item 19 Earnings Claim: No
In House Lending: No
Master Opportunities: No, No Comment
Area Development Opportunities: Yes, No Comment
REQUIREMENTS
Franchise Fee: $30,000, $30,000 for first unit, $10,000 additional, VetFran discount $5,000.
Net Referral Fee: $12,000, Brokers receive $12,000 for a single unit, $16,000 for a 2 unit sale and $20,000 for a 3 unit sale.
Total Liquidity: $60,000, No Comment
Net Worth Minimum: $200,000, No Comment
All In Investment Average: $145,322, $112,535-$178,108
Recommended Operating Capital: $25,000 included in Investment
Included in InvestmentRange: Yes
Royalty: 6.0%
Ad Fee: 2.0%
Royalty & Ad Fee Comments:Ad fund administered by Franchise Advsisory Council.
Other Fee’s: $22,500 Grand Opening Fee included in investment range
Term of License: 10 Years
Territory Breakdown: Market size of 15,000 households with an average income of $75,000 or higher in 3 mile radius
IDEAL CANDIDATE
Good communication skills
Ability to motivate staff
No art or framing background necessary
ELEVATOR PITCH
The Great Frame Up is the premier art and framing franchise as eveidenced by the fact that we are the only one in our industry listed in the Entrepreneur 500. In addition, each year Décor Magazine, the leading trade publication in the industry selects 100 stores from the thousands in our business as the top 100. While we have stores in the top 100 each year, in 2007 we set a new record. Eleven of the Decor 100 stores are either The Great Frame Up or our other US brand, Deck The Walls. The Great Frame Up offers competitive pricing, typically one week turnaround, lifetime warranty on workmanship. Compared to the Independents and "Big Box" retailers, The Great Frame Up is unequaled. We offer specialized services such as memories book, enhanced imaging of finished product, photo transfer to canvas, and much more.
SALES PROCESS
Sunbelt Broker refers a prospect to Franchise Development
With in same day Franchise Development will contact your client
After initial call to client on the same day Development will call broker
Marketing package will be sent out within same day with qualification report
Follow-up call to prospect & broker within same day.
Once qualification report has been received - FDD will be sent out same day.
Follow up call is arranged with each scheduled appointment. .
Discovery Day or invite to the corporate headquarters will be After validation with franchisees has been completed.
Contract signed: After Discovery Day (with no objections from Officers.)
Check sent within 72 hours
Additional Information: Market Unit Opportunity: one main store and two smaller showroom stores. The showroom stores are approximately half the cost of the main store because of the equipment, etc. is not duplicated and is not needed in the showroom stores. All three stores are designed to generate revenue. The three locations are designed for maximum efficiencies through the utilization of The Great Frame Up operating systems and business model. The typical investment for the Market Unit is $204,995 to $380,246 because equipment is not duplicated. 80% financing is available. Candidates will need $100,000 liquid ($60,000 franchise fees and $30,000 to $40,000 working capital). Minimum net worth $250,000. Issues: Cleint will be concerned because of what appears to be market saturation by others. Typical, reasonable, and prudent person would not think of The Great Frame Up as a highly profitable business. Our stores offer mujch more than a typical frame shop; we are positioning ourselves as home decor stores. Candidates need to be coached to understand that our franchise is a solid business opportunity which happens to be in the art/decor business.
CONTACT INFORMATION
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Send Leads To:Name: Dave Dahl
Title: Vice President
Phone: 800-543-3325
Cell:
Fax: 702360-3308
Email: / Alternate Contact(s):
Name: Keith Ernst
Title: Director of Stores
Phone: 866-719-8200, ext 217
Cell:
Fax: 877-832-6694
Email:
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Corporate Headquarters:
The Great Frame Up
221 First Executive Avenue
St. Peters, MO 63276
* SFS Incentive Policy: When franchisors give additional cash incentives, those are split as normal with the SFS program. Incentives such as trips, are given to the office owner to decide on how to handle at that office owner's discretion, including whether or not to share that award with the office owner's franchise specialist. In the event an office does not have a dedicated franchise specialist, AND is sharing with another office, AND a single office's referrals does not qualify for a trip on their own, this is the policy: In the event that a franchise specialist is working with multiple Sunbelt offices, and the number of sales in the incentive requires more than one office's sales to be involved, the cash incentive garnered will be pro-rated as normal. In the event there are incentives that cannot be split on a pro-rata basis, such as 3 sales = 1 trip, SFS will award that trip at its discretion on a case by case basis. Whether that trip will go to an office owner or specialist will be determined by SFS.
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