1
Graydon is looking for…
A driven, all-round Marketing Executive with a passion for Online. As a member of the International Demand Generation Team you play an important role in creating and executing marketing campaigns, both Online and Offline. You work with an International team of specialists in Online Marketing, Content Marketing and Marketing Automation to develop the UK market.
Your most important tasks and responsibilities are to:
- Analyze the challenges and needs of your audience through Buyer Persona research
- Translate those needs into local content requirements, particularly blogs and ePapers. You’ll develop the UK blog to attract traffic and increase engagement on the website to improve traffic to lead conversion. You will work closely with our content agency.
- Develop and execute campaigns (for example webinars) to generate demand and to nurture leads already in the funnel.
- Work with the Marketo Specialist to develop nurture programs that will keep your marketing qualified leads warm until they are ready to buy.
- Work closely with Inside Sales and Field Sales to generate relevant leads and track lead performance from new lead to revenue.
You will be working closely with…
- Colleagues of the Demand Generation Team which consists of Content Marketeers, a Usability Specialist/Web Analyst, Online marketeer, Marketing Automation Specialist and Marketing Executive. Your colleagues are based in Amsterdam and Antwerp.
- Colleagues of the International Customer Success and Corporate Communications Teams
- UK New Business Sales teams.
What does Graydon offer..?
- You’ll be working in an innovative and self-organising team
- We work Agile using Scrum, in 2 week sprints.
- Continuing professional development
- A competitive compensation and benefits package
- laptop and smartphone
- Open and informal corporate culture
The ideal Marketing Executive has…
- A university/associate degree or equivalent in Business or Digital Marketing.
- At least 2-3 years of work experience, with proven knowledge of/experience in Online Marketing and a talent for Campaign Management.
- Analytical abilities, experience using Google Analytics
- Result driven, with attention to detail, execution, follow up and a focus on quality.
- Excellent communication skills.
About Graydon
With offices in London, Amsterdam and Antwerp we are a value added business partner for our customers.
Our mission is to convert vast amounts of data from diverse data sources into information. Based on this information, we generate invaluable economic, financial and commercial insights that help our customers make better business decisions and ultimately gain competitive advantage.
Interested?
We look forward to receiving your CV and covering letter to: . If you have any questions about the role, contact Stephanie Matse, Phone nr +31(0)20-56 79 774.
1