Property from The RoyRogers-DaleEvansMuseum

July 14-15, 2010

Q&A

What is the news?

Christie's New York will offer the sale of Property from The Roy Rogers-Dale Evans Museum in association with High Noon Western Americana on July 14-15, 2009.

When is the sale?

There will be in evening session on July 14 at 5pm and two sessions on July 15 at 10am and 2pm.

How much is the estimated value of the sale?

$X-X million

Who made the decision to sell?

The Roy Rogers Estate and Board of Directors all ultimately approved of the sale.

Why is the museum selling?

The Rogers Family Estate and the Board of Directors decided to sell the contents of the museum after two years of steady decline in visitors and fiscal obligations.

When did the museum close?

December 12, 2009

Why was Christie's chosen? Who approached whom?

The RoyRogers-DaleEvansMuseumhas had a relationship with Christie’s auction house -- over the past year we have worked closely on selling the Roy Rogers guitar in the Spring 2009 as well as items in the Country Music sale in December 2009.

What is High Noon Western Americana?

Since 1988, High Noon has served as the nation’s definitive resource for information, historical perspectives and market valuations for all that encompasses the Western Americana collecting genre from fine art to Native American works to saddles to Western Hollywoodmemorabilia. For more information, please go to:

What will the proceeds of the sale be used for?

The proceeds will be used for paying off the museum’s fiscal obligations.

What is for sale?

The sale will include silver saddles, Roy's autographed sports memorabilia, costuming (clothing, hats, boots, traveling trunks), personal photos, toys, trophies and awards. It will also include the silver dollar and longhorn adorned Nudies car Roy used in special appearances, the famous Nellybelle jeep, and the tiny coach the children used to ride on their ranch, as well as the iconic Trigger, Buttermilk and Bullet.

Why didn’t the Rogers family sell Trigger, Buttermilk and Bullet to a museum?

High Noon, in conjunction with the Rogers family, did try to place Trigger, Buttermilk and Bullet with a national museum, so that they could be enjoyed by all Americans. However, the recession has left most institutions struggling to maintain their staffs -- let alone expand their permanent collections.

What will happen to Roy Rogers, Jr. and his family?

Roy Rogers, Jr. and his company, Golden Stallion, will continue and has future plans on taking the show to another venue in Branson.

Will there be other auctions from the museum?

Roy's guns, fishing equipment, hunting items and Lincoln Continental will be sold in Denver at Brian Lebel's Old West Auction on June 26. (

What are the terms?

We do not discuss the financial terms agreed with the client.

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