For Immediate Release
10/27/2017
Contact:
Jennifer Bullock
Plain-English Media
866-641-4548
Winners of 2017 eHealthcare Leadership Awards Announced
Winners of the 2017 eHealthcare Leadership Awards were announced on October 25, at a special keynote presentation at the 21st Healthcare Internet Conference in Austin, Texas.Over 200 organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications.A total of 116 individuals familiar with healthcare and the internet judged the entries.
“Digital marketing and communications in healthcare organizations continue to evolve rapidly and we were thrilled to recognize the best of the best in the industry,” says Matt Humphrey, president of Plain-English Health Care, and producer of the eHealthcare Leadership Awards.“We see winning organizations focusing on improving the patient or consumer experience in everything they do from web and app design to content, rich media, social networking and marketing campaigns.”
Jane Weber Brubaker, chair of the eHealthcare Leadership Awards, notes that “Winners range from small and large healthcare provider organizations, to business-to-business and medical device companies, but they share these common attributes: they understand their target audience, and they know how to present information in a format that is both pleasing to the eye and highly functional. Visitors to these sites can easily find what they are looking for and accomplish what they set out to do. That experience creates a bond between the user and the organization’s brand—and it drives business outcomes.”
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies.
Awards were given in 15 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Healthcare Content, Best Interactive, Best Care/Disease Management, Best Annual or Special Report, Best Internet Home Page, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Marketing Campaign, Best Overall Internet Site, Best Intranet, and the eHealthcare Organizational Commitment Award.
View the full list of 2017 eHealthcare Leadership Award winners.
This was the 18th annual eHealthcare Leadership Awards program, and the first under the ownership of Plain-English Health Care which acquired the awards earlier this year. Marking the acquisition, a new visual identity was unveiled at the presentation, including a new logo, and new award badges that winners can post on their sites.
Additionally, the eHealthcare Organizational Commitment Award was renamed to honor Mark Gothberg, the program's founder and Award Chair Emeritus of this year’s program. The Mark Gothberg eHealthcare Organizational Commitment Award is a very special award that recognizes the best in digital healthcare communications. Entries are evaluated not only on an organization’s website but on its overall digital approach and strategy through intranet, marketing campaigns, staffing and leadership roles. Most importantly, these organizations are judgedby their results. This year's winners of the award are Cleveland Clinic, Presence Health, Sharp HealthCare, Morneau Shepell, and CMEducation Resources.
Judges looked at how websites and other digital communications compared with others in their organization’s classification.They also reviewed entries based on a proprietary multi-point standard of Internet excellence.The best overall Internet site category, for example, had to address more than 40 factors.See the full list of judges.
Major supporters of the 2017 Awards were Influence Health, provider of the healthcare industry’s only integrated digital consumer engagement and activation platform; Buxton, the industry leader in consumer analytics; Evariant, provider of a healthcare CRM platform capable of identifying, executing, and measuring all types of engagement initiatives; Marketware, providing the healthcare industry with relationship and business intelligence technology; Reputation.com, the leading Online Reputation Management provider for the enterprise market; Aha Media Group, a content marketing agency; BroadcastMed, a leader in digital physician engagement; Healthgrades, the leading online resource for comprehensive information about physicians and hospitals; ndp, a leading healthcare marketing agency; Private Health News, provider of interactive e-communication solutions; RadioMD, which makes it easy for hospitals to take advantage of the popularity of podcasts featuring their doctors and staff; and White Rhino, a Boston-based healthcare agency working at the intersection of marketing, psychology and neuroscience.
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