Jill Chuculate-Welch
(971) 400-0555
Objective
My objective is to help others achieve their occupancy/revenue goals, cultivate business relationships that are lasting and mutually beneficial, while developing a strong group of leaders that exceed expectations for your company, themselves, and our Seniors.
Accomplishments
- 10+ years inside/outside sales & marketing experience in senior living industry
- Highest lead to lease conversion Qtr over Qtr in west district-Holiday Retirement
- 2nd highest ADU growth Qtr over Qtr west division –Emeritus Senior Living
- 3rd highest private pay occupancy growth in all of Assisted Living Concepts
- Highest inquiry to tour ratio in West Division Q2 2012, Q3 2012, Q4 2012, Q1 2013- Emeritus Senior Living
- Nationally recognized for best sales practices, occupancy & revenue achievements, fundraising, and promotional events
- Increased private pay occupancy by 35% in Mt.Hood Region during first 6 months with the company- ALC
- Increased census challenged Independent Living community from 60% occupancy to 100% in less than a year
- Increased employee retention Yr/Yr by 40%
- Increase lead to tour conversions from low 35% to over 60% in a single quarter and maintained for 2 years.
- Highest average move in per community in the West District Q2 2015
Skills
- Achieves & exceeds sales, occupancy, & revenue expectations
- Multi-property sales, marketing & operational management experience
- Ability to implement, coach & manage the entire sales process
- Planning, organization, & implement of regional training, events, & fundraisers
- Train associates in all aspects of the Senior Living industry including budgets, operations, sales, business development, & event planning
- Successfully increase community census, and revenue
- Strong computer, analytical, communication, & problem solving skills
- Able to create positive, trusting, empowering relationships with my associates, managers and leaders.
Experience
June 2013-October 2015 Regional Director of Sales
Holiday Retirement
- Achieve & exceeds regional occupancy & revenue expectations monthly, quarterly, and annually.
- Increase occupancy & revenue by providing hands on coaching & training to the entire region
- Increase community lead to lease, lead to tour, and inquiry to tour metrics with hands on coaching, modeling, and consistent positive communication
- Initial and continued training for all community associates on occupancy, business & community development
- Dual role as RDO and RDS during a 6 month period when no RDO was present
April 2012-June 2013 Regional Director of Sales & Marketing
Emeritus Senior Living
- Achieve & exceeds regional occupancy & revenue expectations Quarter over Quarter
- Increase occupancy & revenue by providing hands on coaching & training to the entire region
- Developed system of documenting pre planning that was recognized and implemented in other Emeritus divisions.
- Initial and continued training for all community associates on occupancy, business, & community development
- TrainedA Teams divisionally with a focus on inquiry to tour, priority reservation agreements, and closing
June 2011-April 2012Regional Director of Sales & Marketing
Assisted Living Concepts
- Achieve & exceeds regionaloccupancy & revenue expectations
- Increase occupancy & revenue by providing hands on coaching & training tothe entire region
- Initial and continued training for all community associates on occupancy, business, & community development
- Responsible for recruiting, hiring, evaluating, discipline actions, and termination of all Resident Sales Managers
- Taught EXTEND sales training to multiple regions
- Trained new Regional Directors of Sales and Marketing on company expectations, best practices, and ALC Sales Tracking and Reporting System
- Managed 10 building region handling the dual role of Regional Director of Operations and Regional Director of Sales and Marketing for 6 of the last 9 months
April 2006-June 2011 Director of Sales & Marketing
Brookdale Senior Living
- Achieve & exceeds sales/marketing, occupancy, & revenue expectations
- Responsible for business development & maintenance of referral generating relationships
- Provide hands on coaching and training of the sales process, business development, marketing plans and events on for the Oregon/Idaho region
- Perform marketing & educational seminars on products & services
- Planned, organized, & implement local events & fundraisers
- Manage associates in sales/marketing process
- Manage and maintain sales/marketing budgets
- National Brookdale Selling Skills coach