Organised by the European Sponsorship Association (ESA)

2016ESA BEST PROFESSIONAL DEVELOPMENT PROGRAMME

ENTRY FORM AND PAYMENT DETAILS

Early-bird entries close end of day, Friday 19 August 2016
Final entries close end of day,Friday 30 September 2016
Please email completed entry form to:
NOTE: Sections ONE, TWO and FOUR need to be completed in full.
The form must contain written text only. You need to complete each question but do not need to respond to every pointer – they are there for guidance only.DO NOT embed images or other media into it.
There is an entry checklist at the end of the whole form for your convenience
PLEASE REFER TO THE ‘ASSESSMENT GUIDELINES’
AND ‘RULES OF ENTRY’ BEFORE COMPLETING THIS APPLICATION FORM

SECTION ONE: DETAILED OVERVIEW

PROJECT DETAILS
Entered by (organisation name)
Project Title(This will be used in all publicity)
Duration of activity(start and end dates)
CATEGORY / ESA Best Professional Development Programme
Linked to Continuous Professional Development (CPD), this award celebrates the company which has excelled in providing sponsorship-related training for staff.
SUPPORTING MATERIAL (do not embed images within the application form itself)
Please supply the following with your application. Static visuals need to be in jpeg format. Please name attached files clearly so that they can be easily identified as belonging to your application to avoid confusion.
Static visual: one jpeg file of 2.5MB max permitted. This may be a composite image
/ Required
Logos: please provide relevant branding, i.e. campaign logo/s, sponsor logo/s, and agency logo, where applicable
/ Required
Video or PowerPoint slides: one 60 second video (WMV format, 1920 or 1080 resolution) OR six PowerPoint slides suitably sized for wide screens (NOT pdf)
/ Optional at this stage but will definitely be considered at the shortlist stage
BACKGROUND INFORMATION
Please complete EITHER box A or B to best describe your organisation. Entries will be sorted accordingly prior to judging. Financial figures are to be provided in Euros. All figures are confidential and for judges’ information only.
A: If you are an independently-owned organisation
- Number of staff:
- Annual turnover:
- Total wage bill as a % of that turnover figure:
B: If your company is part of a larger organisation, i.e. under the umbrella of a parent company
- Parent company’s name:
- Parent company’s European or global location:
- Parent company’s number of European or global staff:
- Number of staff in your company:
- Annual turnover in your company:
- Total wage bill for your company as a % of that turnover figure:

SECTION TWO: APPLICATION

WORD-COUNT
Maximum 1,750 words spread across the following seven areas within this section. It is important not to exceed the 1,750 words as the judges may deduct points for doing so. / ESA USE ONLY
1. HR STRATEGY (15 points)
- Do you have organisational values? If so, what are they?
- How do you share those values with your employees?
- What is your organisation’s approach to employee professional development?
- To what extent are training and development needs identified and met as a result of performance reviews and how do they relate to remuneration and rewards?
- In percentage terms, what has been your employee retention rate over the last three years?
- 2016:
- 2015:
- 2014:
2. COMMITMENT TO AND ASSESSMENT OF PROFESSIONAL DEVELOPMENT (10 points)
- How committed is your organisation to training and development at:
-Board/ owner level?
-Management level?
- Is there one (or more) person/s dedicated to training and development?
- If yes, at what management level are they and do they receive any management training on professional development?
- How do you assess current and future training and development needs to achieve your business objectives?
3. TRAINING BUDGET (10 points)
To be given in Euros All figures are confidential and for judges’ information only. Failure to provide any information could affect judging and may lose marks. If specific budget information is confidential, please provide bands (e.g. €50,000-100,000). If you are unable to submit any figures, please provide an explanation.
State the total of your training and development budget or the percentage it represents of your annual turnover.
- How does this break down by seniority of staff?
- What percentage is allotted per employee?
4. ROLLING OUT: FORMAL IN-HOUSE TRAINING (20 points)
- Is your in-house training organised by one or more of the following? Please respond in detail explaining which skills - technical and behavioural – and which levels of staff benefit from this training – all / senior management / middle management / junior staff
  • organised by your organisation
  • organised by a parent company (if applicable) e.g. linking in with the training on offer of a parent company. If so, is the training relevant / applicable to your needs?
  • organised by a specialist training provider
- Describe specifically, if applicable, any specific training in leadership skills and at what level?
- Please provide some specific examples of how you tackle developing sponsorship competence through formal training?
5. ROLLING OUT: INFORMAL IN-HOUSE TRAINING (20 points )
- Do you have a programme such as mentoring, shadowing, coaching, role-playing, personal study etc?
- If yes, please give detailed examples explaining which skills - technical and behavioural – and which levels of staff benefit from this training – all / senior management / middle management / junior staff
- Describe specifically, if applicable, any specific training in leadership skills and at what level?
- Please provide some specific examples of how you tackle developing sponsorship competence through informal training
6. SPONSORSHIP SPECIFIC EVENTS (5 points)
Do you have a budget to attend industry conferences, e.g. Think!Sponsorship, IEG 2016, SpoBiS, Leaders: The Sport Business Summit?
If yes, what did you / your colleagues attend in 2016?
How do you assess who is nominated to attend?
7. WIDER INDUSTRY LEARNING (5 points)
Has your organisation participated in any of the following:
  • Knowledge programme
  • Diploma
  • Continuous Professional Development (CPD) scheme
  • Work Experience Certificate
  • ESA Excellence Awards
- If yes, please elaborate, e.g. has any member of staff participated as a delegate, speaker / panellist or student
- Do any of your management team / staff sit on a Working Group – e.g. ESA working groups include: Information, Awards, Media Sponsorship, Alcohol Sponsorship, Education, Policy, Strategy etc. If yes, please indicate which group and which member of staff participates/d. (ESA Board Directors are excluded)
- Please elaborate as to any participation within the ESA group – e.g. contributed to a Guidance Paper, co-ordinated a briefing session, helped manage an event
Total word-count for areas 1-7 above:………….(insert)

SECTION THREE: JUDGES’ COMMENTS(not for completion by applicant)

OVERALL ASSESSMENT (15 points)
Originality, innovation and benefit / ESA USE ONLY
ESA USE ONLY

Note to applicants: please ensure you also complete the whole of the following Section Four: Administration and Payment, before submitting your application.

SECTION FOUR: ADMINISTRATION AND PAYMENT

CONTACT DETAILS FOR APPLICANT
Name
Job Title
Organisation
Address
Country
Telephone Number
Email
Project Title
PAYMENT DETAILS
NOTE: Entries will not go through to the judging stage until the Billettoorder ID number is received*
UK ENTRIES: Pay through
EU ENTRIES: Pay through
*BILLETTO ORDER ID NUMBER:
ACCEPTANCE OF RULES OF ENTRY
It is a condition of entry that you accept the Rules of Entry. See
I have read and accept the Rules of Entry for the 2016 ESA Excellence Awards
Name: / Date:

Before submitting your application, please read the checklist below:

Note: When emailing the entry form, you should include the company name within the subject heading of your email. Please return this entry form in a Word document format.Thank you.
I have completed fully sections One, Two and Four of the form and included the word-count
I have paid the entry fee and provided my Billettoorder ID number
I have attached the relevant supporting material with easily identifiable filenames

Please ensure your form is fully completed. Inaccurate or incomplete entries cannot be processed and will be returned within 48 hours for completion.

Good Luck!