TIC GUM-Marketing Specialist
We are currently recruiting for the position ofMarketing Specialistreporting to CorieBeyers, based out of the White Marsh facility. If anyone is interested in being considered for this position, or would like to refer someone, please contact me directly.
POSITION: Marketing Specialist
DEPARTMENT: Marketing
POSTING DEADLINE:2/21/2017
SUMMARY: As part of the TIC Gums marketing team, this role will be responsible for designing, creating and delivering positive customer experiences to support the growth and expansion of TIC Gums.
ESSENTIAL DUTIES and RESPONSIBILITIES include the following:
External Responsibilities:
1)Participates as needed in product launch and marketing initiative teams.
2)Supports trade show programs and other similar events that involve customer and/or prospects including: booth location selection and registration, booth design, construction, show hall logistics, customer entertainment, lead collection, lead recording,pre-show promotion,pre-show meetings, attendance when required, post-show follow-up, etc.
3)Engages with the media and establishes relationships to secure exclusive editorial content and provides written responses accordingly. Then leverages content for other communications opportunities including employee communications, Guru Blog, Guru TV, etc.
4)Writes technical papers and sell sheets to support the latest product launches.
Internal Responsibilities:
5)Develops and publishes quarterly internal newsletter and updates internal communication channels on a regular basis.
6)Coordinates and arranges facility and product photography and videos where and when appropriate.
7)Assists with marketing administration duties including lead input fortradeshows.
8)Maintains inventory of all display and event materials as well as promotional items
9)Provides back up to other department members as needed.
Other Responsibilities:
10)Works with outside printer to print materials.
11)Works with vendors to maintain promotional supplies of various value to use attradeshowsand as gifts to customers, etc.
12)Follows all company safety rules in performing job duties.
13)Performs other duties as assigned.
EDUCATION and/or EXPERIENCE:
B.S. degree in marketing or business administration and 2 – 4 years of related marketing experience and/or training, or equivalent combination of education and experience.
LANGUAGE SKILLS:
Excellent written abilities as part of the role.Ability to write routine correspondence and reports.Ability to speak effectively with employees of the organization and customers.
OTHER SKILLS and ABILITIES:
Ability to work in an entrepreneurial atmosphere and unstructured environment.
Ability to perform with little micro management and is a self-starter.
Has superior writing skills and the ability to adjust style based upon the audience (i.e. technical papers vs blog vs editorial).
Ability to work with specific computer software programs including Microsoft Windows, Microsoft Office, Sage, andCRMsoftware and operate variety of audio-visual equipment. AdobeInDesignandPhotoshopare a plus.