Ref. No. HO/PUB/Radio/2015-16/228 Publicity Department, Head Office Date:28.12.2016
M/s Ad syndicate Services Pvt Ltd/ M/s Indo Aryan Publicity/
M/s Inter Publicity (P) Ltd/ M/s Pressman advertising Ltd /
M/s Pamm Advertsing & Marketing/ M/s Crayons Advertising Ltd/
M/s R.K.Swamy BBDO/ M/s Sobhagya Advtg Service/
M/s Perfect 10 Advertising/M/s Span Communications
M/s TCP Advertising/ M/s Ventures Advertising/
M/s Hindustan Thompson Associates Pvt. Ltd.
(All Empanelled Advertising Agencies)
Radio Channels of Selected Centres
Dear Sirs,
Quotation for Broadcasting Radio Jingles
Quotations/Rates are invited from the Radio Channels and from Bank’s empanelled Ad agencies to broadcast radio jingles for a period of 15 days tentatively starting from the third week of January, 2017 in select 21 centers. The broadcast will be spread for a period of 15 days.
Selection will be done on the basis of eligible channels as per L1 cost of per thousand listeners. Rating of Radio channels will be decided in consultation with our Media Consultant.
Selected Centers and Stations:
Only one of the Radio Chanel will be selected in each centre for broadcasting of our jingles:
Sl No / Sl No / Sl No1 / Kolkata / 8 / Nagpur / 15 / Raipur
2 / New Delhi / 9 / Ranchi / 16 / Chandigarh
3 / Mumbai / 10 / Patna / 17 / Kanpur
4 / Chennai / 11 / Bhubaneswar / 18 / Varanasi
5 / Bangalore / 12 / Guwahati / 19 / Jaipur
6 / Hyderabad / 13 / Bhopal / 20 / Pune
7 / Lucknow / 14 / Agra / 21 / Asansol/Durgapur
Period:
While submitting the estimate for channels, it should be noted that:
1 The broadcast will be for 15 days i.e. 90 sec per day (6 times x 15 sec per day per station) thus total secondage will be 1350 per chanel.
(2)
Time Bands/ Programmes for Broadcast
The Time Bands/ Programmes and percentage share of Total Secondage in the specific Time Bands/ Programmes for Channels is proposed to be as under:
- 7.00 am to 10.00 am – 50% No of spots- 3
12.00 Noon to 5.00 pm – 20% No of spots- 1
6.00 pm to 10.00 pm – 30% No of spots- 2
General:
i) It should also be ensured that at least three spots are aired during the morning time band (07 am to 10 am) on all the 15 days of Publicity campaign on Radio. Any drop in broadcast to be completed within 15.02.2016.
ii) All rates/quotations should be given station-wise and channel wise as mentioned above.
iii) The Quotations/ Rates for all Radio Bands should be submitted in a single sealed envelope to Chief Manager (Publicity), Allahabad Bank, 2, N.S.Road, Kolkata – 700 001 latest by 4.00 pm on 07.01.2017. The Center wise work order will be issued on the basis of L1 cost per thousand of listeners amongst the eligible bidders. The envelope should be Super-scribed “Quotations for Radio Publicity – 2016-17”. It may be noted that mere submission of estimates does not construe any right for release of broadcast on the aforesaid Radio Band/s. The Bank also reserves the right to defer /postpone/ cancel the campaign at its discretion with or without assigning any reason whatsoever. For any issue in this regard, the decision of the Bank will be final.
Yours faithfully,
(Prabhakar Kumar)
Chief Manager