One Year Maternity Cover

Marketing Manager

One Year Maternity Cover

Job Description

Marketing Manager – One Year Temporary Maternity Cover

The College

Abbey Gate College is the longest-running coeducational independent school in the Chester area, catering for circa 485 pupils aged 4-18 years. Set in the idyllic rural villages of Saighton and Aldford on the outskirts of Chester.

Our pupils are at the heart of everything we do. We believe education is about building self-esteem, a love of learning and igniting a desire in all our students, to ensure they fulfil their academic and personal potential. We strive to guarantee our children leave Abbey Gate College as confident, articulate, respectful and happy young high achievers.

From the youngest in Foundation to our Sixth Formers, we aim to develop skills for life; core values such as respect and compassion within the framework of an excellent education. Developing talents and skills in a wide range of areas are encouraged, success is celebrated and endeavour is recognised.

Role Reporting to: - Bursar

Purpose of role:-

·  Responsible for developing and implementing the marketing strategy to increase awareness of the College’s brand in the local area

·  Increase the number of prospective families making enquiries for their children to attend the College

·  Effectively promote the aims and ethos of The College in a consistent manner.

·  Ensure effective targeting of resources through data analysis and evaluation of all activities, maximising return on investment.

Main Duties and Responsibilities:-

The post holder will:

·  Be responsible for the development and management of effective, multi-channel marketing strategies

·  Implement and evaluate campaigns, ensuring consistency with College brand guidelines and messaging.

·  Be responsible for the development and regular updates to the College’s website to ensure SEO optimisation, maximum appeal to target audiences, and consistency with brand guidelines and ethos.

·  Optimise the College’s presence on social media, actively managing the accounts.

·  Be responsible for managing the marketing budget, ensuring maximum return on investment.

·  Maintain an overview of all internally and externally-produced communications and ensure uniformity of branding and key messages.

·  Manage external resources where required to ensure successful delivery of creative campaigns.

·  Produce the termly “Broadsheet” magazine, showcasing the College’s activities and achievements.

·  Analysis of marketing data such as parent / pupil questionnaires, prospective enquiries and feeder schools of current pupils.

·  Provide the Leadership Team with accurate marketing intelligence and advice on how changes made in school may impact on the external environment.

·  Co-ordinate collection of wider market intelligence across the sector and target customer base to establish changing preferences and perceptions.

·  Keep abreast of developments across the independent education sector at national as well as local level, with a particular close monitoring and reporting of competitor activity.

General Support for the College

·  To support the College’s commitment to safeguarding children and promoting their welfare at a level appropriate to this role.

·  Promote a customer-centric approach consistent with stated aims and objectives of the College.

·  Be aware of and comply with all policies and procedures relating to health and safety, security, confidentiality and data protection, reporting all concerns to the appropriate person

·  Contribute positively to the overall ethos/work/aims of Abbey Gate College;

·  Participate in training, and undertake any performance development activities as required.

·  Attend and participate in meetings and forums as required, both internally and externally.

·  Be aware of and responsive to the changing needs of the College and maintain a flexible and pro-active approach to work.

Skills and Experience Requirements

·  Management of marketing department / function and budget within a business or educational environment is essential.

·  Hands-on experience of leading digital marketing initiatives and analysis thereof

·  Knowledge of conducting customer needs / preferences analysis

·  Excellent numerical skills, including ability to analyse and manipulate large amounts of data, and present back to Senior Management in meaningful way for decision-making purposes.

·  Fully PC literate, high level of proficiency in the Microsoft Office suite of tools (Powerpoint, Excel, Word) is essential, with knowledge of other design-based software highly desirable (e.g. InDesign, Photoshop).

·  Demonstrated success of building collaborative partnerships with external companies / customers.

Competencies

The successful candidate will;

·  Be results orientated with proven ability to deliver against tight deadlines

·  Possess outstanding communication skills (both written and oral) and interpersonal skills.

·  Be able to engage with and influence a wide variety of stakeholder groups

·  Have strong business acumen

·  Be adept at managing a diverse portfolio of workload, and dealing with ambiguity

·  Be a self-starter, able to work under own initiative as well as part of a wider team.

Qualifications

·  Educated to degree level or equivalent.

Terms and Conditions of Employment

Salary

£25,000 - £28,000 dependent on qualifications and relevant experience.

Working Hours

The position is offered as full time, Monday – Friday, 8:30am and 4:30pm. This is inclusive of up to one hour break for lunch. There is also the occasional requirement to work evenings or weekends to support Open Days and key College events.

A paid holiday allowance of 25 days per year plus 8 bank holidays will be given.

Full Terms and Conditions will be defined in the Contract of Employment.

Safe Guarding

Abbey Gate College regards as paramount the welfare and safety of children. Whilst criminal convictions are not necessarily a bar, this safety consideration will be key to all decisions regarding the employment of staff, approval of volunteers and standards of external contractors. Any offer of employment is made subject to satisfactory Disclosure and Barring Service (DBS) and Barred List checks.

Equal Opportunities

We are committed to treating all employees with dignity and respect regardless of race, ethnic background, nationality, colour, gender, transgender status, pregnancy, disability, age, sexual orientation, marital status, religion or belief.

Applications

The closing date for applications is Friday 6th October 2017

Candidates selected for the long-list will be contacted, and asked to fill in the Abbey Gate College Application Form, which is a requirement of the Safer Recruitment policy. After review of the application forms, candidates will be selected for first round interviews. Applications should be completed and returned to Rebecca Upton (Human Resources) at . For any questions please call Rebecca Upton on 01244 564 213.

First round interviews will take place week commencing 9th October with the Bursar and current Marketing Manager.

Final interviews will be conducted week commencing 16th October which will include a short presentation to the Headmistress, and a tour of the College.

abbeygatecollege.co.uk

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