About .DANCE

A.DANCE domain offers these amateurs and professionals the perfect place fora social shindig. Let’s face it, having put in some many hours, so much blood,sweat and tears perfecting their art, it’s only natural they’ll want to share theirmoves with the largest possible audience.

Headlines and taglines by audience

AMATEUR & PROFESSIONAL DANCERS

Dance like everyone’s watching: Your passion has a new address – .DANCE.

Now you can get your preferred .DANCE web address.

Be seen: Share your talent with the world at .DANCE.

Shake your moneymaker: Showcase your talent and dedication with your online dance portfolio.

DANCE INSTRUCTORS

Put your best foot forward: Showcase your teaching talent with a .DANCE domain.

DANCE STUDIOS

Step-up your business: Make sure your studio cuts a rug online with a .DANCE domain.

Discover dance’s latest thing: Promote your dance studio with .DANCE to connect with students, colleagues and your next clients.

DANCE ENTHUSIASTS

Let’s .DANCE! Lead or follow with a .DANCE domain.

Live for Dance: Express yourself and your passions with .DANCE. 8

Landing page copy

Be it Bollywood, ballroom or ballet, Riverdance, rave or Dancing with the Stars, dance is hugely popular, varied in style and universal in appeal. Every tribe on earth has its own dance, its own was of swaying to the rhythms of life. From amateur to professional, dance is a passion that consumes and allows everyone join in on some level.

Although never out of fashion, dance has grown steadily since the arrival of the music video back in the 80s, and has reached new heights with the appearance of a plethora of dance related TV shows. Dance styles, costumes and music are ever changing, but the need for people to dance, to express themselves continues to grow.

Today, dance is a serious business with studios alone a $2 billion industry in the US, and there are 140,000 Zumba studios worldwide. Run a quick search for ‘dance’ on YouTube and you’ll find over 82,000,000 results and growing.

Whether they strut their stuff on the world stage or simply boogie in their bedrooms, dancers have a massive influence on followers and friends, and .DANCE offers everyone a place to express their deep passion, energy and commitment to the art form.

Being self-expressive, working hard on perfecting their art, dancers naturally want not only the biggest stage but also the largest possible audience. Dancers are by nature exhibitionists and .DANCE gives them the perfect platform on which to perform, showcase their talent and find the largest possible group of followers.

That’s why we’re making it as easy as possible for dancers to get on-line and access simple-to-use value added services to reach out and build their audience.

PROFESSIONAL DANCERS / CHOREOGRAPHERS / DANCE INSTRUCTORS

For every professional dancer, there are hundreds of thousands of fans and amateurs expressing themselves through dance. However, it is the professionals who will help us get our fast-foot shuffling in the door. A .DANCE domain gives professionals a place to be seen and to be found, driving a large part of the demand for this TLD. With .DANCE, they are showcasing their credentials, experience and contact details. Many will already be part of a professional association, and by taking on .DANCE they will encourage studios, enthusiasts and other dance-related groups to engage with this TLD.

DANCE STUDIOS & SCHOOLS

Surefooted dance studios and schools should be early adopters. They have compelling business reasons to bring their brands online with a .DANCE web address. We realize many of them may not have significant web presence or be particularly internet savvy at the moment, but .DANCE offers them an easy, accessible and powerful way to step online without splashing too much cash.

DANCE ENTHUSIASTS

Dance is more popular than ever before. Worldwide, television and Facebook reflect the trend with shows and fan sites dedicated to virtually every form of this physical expression. YouTube views and comments on dance are in the multiple millions and reflect the broader potential market for this domain. Domains featuring .DANCE will appeal to this larger, more fragmented audience by letting users aggregate and share their favorite dance content – as well as wear their passion on their virtual sleeve.

Blog copy

DANCE YOUR WAY TO A HEALTHIER LIFESTYLE

Dance is one of the most varied, beautiful and universal art forms in the world, but did you know it’s also one of the best forms of exercise around? This is one of the major ways professional dancers, studios and dance classes can appeal beyond the art form to the public at large. It’s also one of the ways we can target our TLD to professionals, studios, classes – and indeed the enthusiastic amateur.

Ask any professional danseur or danseuse just how much of a work-out dance is and they’ll be only too happy to tell you. Recent research suggests that an hour of full-on getting down and boogying can burn between 500 and 700 calories. Which means a ballet dancer on stage for three plus hours exerts as much energy as if they’d run most of a full marathon, or played two full professional soccer matches back to back.

Indeed, dance as fitness is finding its feet in the world at large – with the like of Zumba. A .DANCE domain creates massive opportunities for dancers to reach out to the health conscious looking for more expressive was to keep fit.

So, where does that leave your part-time, Saturday Night Fever, little fish, big fish, and cardboard box brigade? Busting moves for a couple of hours with your friends in the local nightclub is about the same as a decent five mile walk. That’s gotta be good for your fitness and your ‘fit’ levels. Let’s face it, your best chance of pulling anything in the gym is probably your hamstring. Whereas, busting your best on the dance floor not only ditches the calories, but also forms an acceptable part of a mating ritual as old as time. Not to mention generating plenty of fodder for sharing on social media sites.

Email copy

AMATEUR AND PROFESSIONAL DANCERS

SUBJECT:Show them your moves

HEADLINE:.DANCE showcases top talent

BODY:.DANCE is the new Top Level Domain for people who love toteach, watch, and most especially, to dance! It’s the highlypassionate new home for dance online. Here you’ll findlikeminded wanna-bes, will-bes and professionals for whomdance is it. The be-all and end-all.

A custom .DANCE website, email and all that jazz!With a new .DANCE domain website address, you’re steppingonto the world stage and saying ‘look at me.’ From jazz toballet, street to showdancing, we’ve everything you’ll needto showcase your talent and make the most of the hours ofpractice.

To get started, click here.

DANCE STUDIOS AND TEACHERS

SUBJECT:Take your dancers to the next stage

HEADLINE:Those who teach need reach

BODY:Reach the largest possible audience and attract more clientswhile showcasing the talents of your current crop with a.DANCE domain. It’s the new ‘.com’ especially for dance – andit’s reeling them in!

A .DANCE domain is only the beginning. Depending onyour requirements, you can get you everything you need,from a .DANCE dedicated website and email right up toecommerce and security solutions. There are many templateoptions available. For instance, you could choose to uploadphotos and video, make you own dance blogs or even createcalendars for students and prospective students to build your business even further.

To get started, click here.

DANCE ENTHUSIASTS

SUBJECT:Share your love for dance

HEADLINE:.DANCE is the home for dance online

BODY:.DANCE is the new online domain especially created for people who move to the rhythm of life. Here you join professional dancers from all styles, top studios, teachers, agents and everyone who loves dance, in the new home for dance online.

Share your favorite stars and moves, gossip with the greats and rub shoulders with the up and coming stars of the dance world with a .DANCE website address. You can even opt for the facility to scrapbook photos, videos and music as well as share them with your friends.

Cut a dash to cut a rug with a .DANCE domain website.

Join the .DANCE side. Click here for more.

GENERIC MESSAGING

SUBJECT: Show your passion for the arts with a .DANCE domain

Head 1:Express your love for dance

Head 2:Get your own .DANCE name

Sub Head:Put yourself in the industry spotlight online

Body Copy:As you’ve already shown interest in the latest TLDs, we thought we’d let you know about the new .DANCE domain and why right now is a good time to buy. This new .DANCE TLD is for professional dancers, the businesses that serve them, and those who just love to dance.

Right now, you can:

  • Take your pick of the best .DANCE names
  • Get the name you want before anyone else
  • Trade in potentially valuable names

If you want to promote your passion online, want to be seen as a serious industry professional, or need to get your business online, .DANCE is the perfect stage for you.Register your new .DANCE domain name by Xxxx XX and get the discounted price of $X.XX per year.

Buy .DANCE now

SUBJECT: A better stage for a Dancer

Body Copy:Do you want more limelight as a dancer, or to increase business traffic to your dance site? You’re twice as likely to get more visits with a short, snappy URL.

With .DANCE you get:

  • A shorter domain name that works with your existing site
  • More traffic
  • Customized marketing campaigns and message
  • An easier to remember address

Also, not only are you letting everyone see your true passion, you can also get a shorter, simpler version of your URL. The new .DANCE domains are now available for registration. Start your search today to be in with a chance of getting the best name.

Find your .DANCE name

Social copy

AMATEUR AND PROFESSIONAL DANCERS

Showcase your dancing talent online and join likeminded dancers with a.DANCE domain. Click here for more.

DANCE STUDIOS/TEACHERS

Dance: talent + teaching = triumph. Let wannabe dancers know how well youteach with a .DANCE website address. Click here for more.

DANCE ENTHUSIASTS

Share your moves with the world dance community online at .DANCE. Clickhere for more.