1.01 Typography Graphic Organizer

1.01 Typography Graphic Organizer

Directions: Record notes while viewing the 1.01 Typography PowerPoint

1. What is a typeface?

2. What is a font?

3. What is a font style?

4. What is a font family?

1.01 It’s All in the Category

Directions: Classify each typeface by its category (Serif, Sans Serif, Decorative/Ornamental, Script)

Typeface / Category
1. / Cambria
2. / Arial
3. / French Script NT
4. / Baskerville Old Face
5. / Verdana
6. / Broadway
7. / Webdings
8. / Chiller
9. / Lucida handwriting
10. / Century Schoolbook

1.01 Typeface Categories and Their Uses

Directions: Complete the activity by identifying the appropriate typeface category AND a possible typeface for each task. Refer to notes taken on the 1.01 Typography Graphic Organizer.

Typeface Name / Task / Typeface Category
EXAMPLE:
Times New Roman / Jessica is writing a book detailing how to open a new business. The book will be distributed in hard copy format at retail stores across the United States. Which typeface would be appropriate for her to use for the body text? / EXAMPLE:
Serif
1. Jason is creating invitations to his graduation to mail to his family members. Which typeface would be appropriate for him to use for the text?
2. Jimmy is creating a website for his FBLA chapter. Which typeface would be appropriate for the bulk of the text in the body of the webpage?
3. Janet is creating a flyer advertising her company’s Halloween party. Which typeface would be appropriate for the heading of the flyer?
4. Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the body text in the articles of the newsletter?
5. Jeannette is creating a flyer advertising her FBLA chapter’s car wash fundraiser. Which typeface would be appropriate for her to use for the heading of the flyer?

1.01 Typeface Categories and Their Uses Continued

6. Jeff is the editor of his school’s newspaper which is printed and distributed once each month. Which typeface would be appropriate for him to use for the headings of the articles?
7. Janice is creating invitations to her school’s prom to give to the seniors. Which typeface would be appropriate for her to use for the text in the invitation?
8. Jean is creating an advertisement to run in various magazines advertising her store. Which typeface would be appropriate for her to use for the heading on the advertisement?
9. John is writing an article that will be printed in a magazine. Which typeface would be appropriate for him to use for the body text of the article?
10. James is placing a caption beneath an image in his FBLA chapter’s scrapbook. Which typeface would be appropriate for him to use for the caption?

1.01 Typeface Spacing Graphic Organizer

Directions: Record notes while viewing the 1.01 Typography PowerPoint

Spacing / Description /
Monospace / Definition:
Advantages:
Uses:
Proportional / Definition:
Advantages:
Uses:
Leading / Definition:
Uses:
Kerning / Definition:
Uses:
Tracking / Definition:
Uses:

1.01 Monospaced or Proportional

Directions: Classify the fonts as monospaced (M) or proportional (P).

Font / M or P?
1. / Is the Cambria typeface proportional or Monospaced?
2. / Is the Consolas typeface proportional or monospaced?
3. / Is the Century Gothic typeface proportional or monospaced?
4. / Is the OCR Extended typeface proportional or monospaced?
5. / Is the Lucida Bright typeface proportional or monospaced?

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1.01 Typeface Spacing in Action

Directions:

1. Using the 1.01 Dress Code and this activity sheet that have been sent to you electronically by your teacher, apply the typeface spacing described below.

2. Save the file according to teacher directions.

3. List the line number(s) of the document that correspond to the type effect applied. For example: Applied a monospaced font to the word business in line 4.

4. Describe the process used to apply each typeface spacing. For example: Selected the word business in line 4 and used the Castellar font.

5. Describe how the text changed in the document as a result of the typeface spacing. For example: The text appeared larger and more spaced out horizontally than before.

Note: The document may take two pages.

1. / Monospaced typeface
Which words/lines/paragraphs did you apply the typeface spacing to?
Describe the procedure used to apply the typeface spacing.
Describe how the typeface spacing changed the text.
2. / Proportional typeface
Which words/lines/paragraphs did you apply the typeface spacing to?
Describe the procedure used to apply the typeface spacing.
Describe how the typeface spacing changed the text.
3. / Leading
Which words/lines/paragraphs did you apply the typeface spacing to?
Describe the procedure used to apply the typeface spacing.
Describe how the typeface spacing changed the text.
4. / Kerning - Apply kerning to three or more pairs of letters.
Which words/lines/paragraphs did you apply the typeface spacing to?
Describe the procedure used to apply the typeface spacing.
Describe how the typeface spacing changed the text.
5. / Tracking
Which words/lines/paragraphs did you apply the typeface spacing to?
Describe the procedure used to apply the typeface spacing.
Describe how the typeface spacing changed the text.

6414 Multimedia and Webpage Design Summer 2010 Unit A Page 6

1.01 FBLA Dress Code – Student

1. Dress Code

2. For Regional, State, and National Leadership Conferences

3. FBLA-PBL members and advisors should develop an awareness of the image one's appearance projects. The purpose of the dress code is to uphold the professional image of the association and its members and to prepare students for the business world. Appropriate attire is required for all attendees, advisors, members, and guests at all general sessions, competitive events, regional meetings, workshops, and other activities unless otherwise stated in the conference program.

4. Business casual dress is required for touring events

5. Semi - formal, formal, or FBLA-PBL attire should be worn to the awards program.

6. Conference name badges are part of this dress code and must be worn for all conference functions. Do not wear name badges when touring.

7. Professional attire acceptable for official FBLA - PBL activities:

8. Males:

Business suit with collared dress shirt and necktie OR

Sport coat, dress slacks, collared shirt, and necktie OR

Dress slacks, collared shirt, and necktie

Banded collar shirt may be worn only if sport coat or business suit is worn.

Dress shoes and socks

9. Females:

Business suit with blouse OR

Business pantsuit with blouse OR

Skirt or dress slacks with blouse or sweater OR

Business dress

Capri’s or Gauchos with a coordinating jacket/suit worn below the knee

Dress shoes

10. CLARIFICATION - Many women's two-piece suits are currently designed so that they do not require a blouse. Therefore, this will be accepted. In addition, sling-back shoes, open-toed shoes, and sleeveless dresses are acceptable.

11. Inappropriate attire, for both men and women, includes:

Jewelry in visible body piercing, other than ears

Denim or chambray fabric clothing of any kind, overalls, shorts, skorts, stretch or stirrup pants, exercise or bike shorts

Backless, see through, tight fitting, spaghetti straps, strapless, extremely short, or low cut blouses/tops/dresses/skirts

T - shirts, Lycra ™, spandex, midriff tops, tank tops, bathing suits

Sagging pants

Sandals, athletic shoes, industrial work shoes, hiking boots, bare feet, or over-the-knee-boots

Athletic wear, including sneakers

Hats or flannel fabric clothing

Bolo ties

Visible foundation garments

6414 Multimedia and Webpage Design Summer 2010 Unit A Page 6