The Creative Circle

THE CREATIVE CIRCLE

TO:ALL CREATIVE DIRECTORS

FROM:ARLENE DONENBERG

DATE: 29 July 2008

DATE:SUBJECT: LOERIES 2008

The Creative Circle has pleasure in attaching the results for the Loeries 2008.

*NB: To avoid double counting of creativity points, the highest score only is recorded, i.e. If an Ad wins a Grand Prix and a Gold - the Gold is omitted from the above chart and the Grand Prix recorded.

Please note that this table is only calculated for Creative Circle Members.

Regards

Arlene

Page 2

LOERIES 2008

ALL CATEGORIES AWARDS

AGENCY / GP
600 / G
350 / G/C
350 / S
100 / B
50 / CE
25 / TOTAL
OGILVY SA (Jhb,CT) / 2 / 4 / 16 / 24 / 34 / 5750
THE JUPITER DRAWING ROOM (SOUTH AFRICA) & PARTNERS (Jhb,CT, Black River FC, DDB, MetropolitanRepublic) / 2 / 2 / 7 / 18 / 12 / 3300
KINGJAMES (Jhb,CT, RSVP) / 1 / 2 / 2 / 6 / 5 / 7 / 3025
BBDO (Net#Work BBDO, BBDO CT,Gloo Design, Proximity# TTP) / 1 / 2 / 7 / 15 / 10 / 3000
FOXP2 / 4 / 1 / 3 / 2 / 15 / 2525
JOE PUBLIC / 4 / 3 / 4 / 4 / 2000
DRAFTFCB (Jhb, CT) / 2 / 5 / 7 / 7 / 1725
LOWE BULL SA (Jhb,CT, Mick & Nick) / 1 / 2 / 9 / 12 / 1300
IRELAND-DAVENPORT / 1 / 3 / 3 / 325
CROSS COLOURS / 2 / 1 / 2 / 300
GREY SOUTH AFRICA / 2 / 1 / 2 / 300
SAATCHI & SAATCHI (Jhb, CT) / 1 / 3 / 250
TBWA HUNT LASCARIS / 4 / 2 / 250
EURORSCG / 1 / 1 / 2 / 200
THE SCOVILLE UNIT / 1 / 2 / 150
LEO BURNETT / 1 / 50

*NB:Where a campaign was awarded either a G/S/B, the G/S/B point is calculated for the 1st element, and 25 points for the rest of the elements in the campaign. This excluded Mixed Media

*G – Gold*G/C – Gold Craft

*S - Silver*CE – Campaign element

*B - Bronze*

Page 3

BREAKDOWN BY JUDGING PANEL

AGENCY / GP
600 / G
350 / GC
350 / S
100 / B
50 / CE
25 / TOTAL
ADVERTISING (NEWSPAPER, MAGAZINE, OUTDOOR, RADIO, TELEVISION,CINEMA,CAMPAIGN, MIXED MEDIA)
Ogilvy (Jhb/CT) / 1 / 4 / 12 / 16 / 32 / 4550
KingJames (Jhb/CT/RSVP) / 1 / 2 / 2 / 5 / 3 / 7 / 2825
FoxP2 / 3 / 1 / 3 / 2 / 15 / 2175
The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/Black River FC/DDB SA/MetropolitianRepublic) / 1 / 4 / 14 / 12 / 2100
Draftfcb (Jhb/CT) / 2 / 4 / 4 / 7 / 1475
Lowe Bull (Jhb/CT/Mick&Nick) / 1 / 2 / 5 / 12 / 1100
BBDO (Net#Work BBDO/BBDO CT/Gloo Design/Proximity#TTP) / 3 / 5 / 10 / 800
Joe Public / 1 / 2 / 4 / 650
Grey SA / 2 / 1 / 2 / 300
Euro RSCG / 1 / 1 / 2 / 200
IrelandDavenport / 3 / 1 / 175
Saatchi & Saatchi / 3 / 150
The Scoville Unit / 1 / 2 / 150
TBWA Hunt Lascaris / 1 / 2 / 100
Leo Burnett / 1 / 50
DESIGN (PROMOTIONAL MARKETING, GRAPHIC DESIGN, CAMPAIGN)
Joe Public / 1 / 2 / 450
BBDO(Net#WorkBBDO/BBDO
CT/GlooDesign/Proximity#TTP / 1 / 2 / 450
Cross Colours / 2 / 1 / 2 / 300
The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/Black River FC/DDB SA/MetropolitianRepublic) / 1 / 150
Ogilvy SA (Jhb/CT) / 1 / 1 / 150
IrelandDavenport / 1 / 1 / 125
Lowe Bull (Jhb/CT) / 2 / 100

Page 4

DESIGN/Cont…..
GP
600 / G
350 / S
100 / B
50 / CE
25 / TOTAL
Draftfcb (Jhb/CT) / 1 / 50
KingJames (Jhb/CT/RSVP) / 1 / 50

EXPERIENTIAL/DIGITAL

BBDO (Net#Work BBDO/BBDO CT/Gloo Design/Proximity#TTP / 1 / 1 / 3 / 6 / 1550
Ogilvy SA (Jhb/CT) / 1 / 3 / 5 / 2 / 950
The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/Black River FC/DDBSA/
MetropolitianRepublic) / 2 / 1 / 3 / 950
Joe Public / 2 / 1 / 2 / 900
FoxP2 / 1 / 350
Draftfcb (Jhb/CT) / 1 / 2 / 200
KingJames / 1 / 1 / 150
TBWA Hunt Lascaris / 3 / 150
Lowe Bull (Jhb/CT) / 2 / 100
Saatchi & Saatchi / 1 / 100

INTEGRATED

BBDO (Net#Work BBDO/BBDO CT/Gloo Design/Proximity#TTP) / 1 / 2 / 200
Ogilvy SA (Jhb/CT) / 2 / 100
The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/Black River FC/DDB SA/Metropolitan
Republic) / 1 / 100
Lowe Bull (Jhb/CT) / 1 / 50

Page 5

ADVERTISING RESULTS

DETAILS

AGENCY / CATEGORY / CLIENT

GRAND PRIX

KingJames (CT) / TV & Cinema / Allan Gray Ltd “Beautiful”
Net#Work BBDO/Gloo Design / Digital Mixed Media Camp. / SABC 5fm “Youngblood5 Camp”

GOLD

Draftfcb (Jhb) / TV & Cinema / Vodacom “Dictator/Compass/First Lady/Hit Send”
Draftfcb (Jhb) / Radio / Vodacom “Drop it/Umbrella”
FoxP2 / Outdoor/Ambient / Biblioteq “Flame/Mouse/Trap/Chimes”
FoxP2 / Experiential / Brandhouse “Anatomy”
FoxP2 / Radio / Entyce Beverages “Machine Gun, Darkness, Racist”
FoxP2 / Print – Mag / National Geographic Kids “The Moonwalk/Rally X/Doom/Space Invaders/Tekken”
Gloo Design/Joe Public / Exp.Digital Web / Joe Public “Who is Joe”
Joe Public / Experiential / Arrive Alive “Number Plates”
Joe Public / Print – Mag / Kalahari.net/ Secondhand “Anatomy/Wuthering Heights/Uranus”
Joe Public / Design – Brand ID / Rock4Aids Foundation “Condoms”
KingJames (Jhb) / Outdoor/Ambient / Allan Gray Ltd “Puzzled”
KingJames (Jhb) / Print – News / IndependentNewspapersCape “Aids Stats”
MetropolitanRepublic / Experiential /

Liberty Life “Timeline”

Metropolitan Republic/The Jupiter Drawing Room (South Africa) (Velocity ) / Experiential – Mixed Media Camp. /

MTN “Project Free Ad”

Net#Work BBDO / Design – Public. /

Future Publishing “The Mom Issue”

Ogilvy SA / Experiential-Digital / Audi A5 “The Audi A5 Microsite”
Ogilvy SA / Print – News / Audia SA/Frame by Frame “Speed Camera/Cow/Elvis”
Proximity#TTP/Gloo. Design / Experiential/Digital / Cell C “Hummerville”
SILVER /

Page 6

BBDO CT / TV&Cinema / SABC/Good Hope FM “Beach/Limo/Phone”
BBDO CT / Integrated / SABC/Good Hope FM “Kinky Afro CD”
Cross Colours / Design – Mixed Med / Floyds 99 Barbershop “Floyds Opening Camp”
Cross Colours / Design – Public. / Peri Peri “The Contrasts & Contradictions of the African Bird’s Eye Chilli”
DDB SA / Print – Mag / Energizer/Scary Things “Teeth/Couch/Pee
DDB SA / TV & Cinema / Unilver/Robertsons “Creating the Mood/Baby Making Weather”
Draftfcb (Jhb) / Outdoor/Ambient / Drive Alive “Roadblock”
Draftfcb (Jhb) / Print – Mag / Ramrod “Egg”
Draftfcb (Jhb) / Outdoor/Ambient / Sonovision “Cavalry/Boxer/War of the Worlds”
Draftfcb (Jhb) / Radio / Toyota “Chase”
Draftfcb (CT) / Experiential / Distell Savanna “Wedge Off”
Euro RSCG / Print – Mag / Reckitt Benckiser “Camouflage/Floral/Paisley”
FoxP2 / Outdoor/Ambient / IB Mcintyre “Penny Farthing”
FoxP2 / Radio / National Geographic Kids “Pac Man/Tekken/Space Invaders”
FoxP2 / Mixed Media / National Geographic Kids “Come Play in our World”
Gloo Design/Net#Work BBDO / Experiential/Digital / SABC/5fm “Youngblood 5”
Grey SA / Print – News / ApartheidMuseum “13%”
Grey SA / Radio / Shark Life “Shark Attack”
Ireland-Davenport / Design – Brand ID / Sweets from Heaven “Lemon/Strawberry”
Joe Public / Print-News / Clover “Best Before – Zim Elections/Oprah/Riaan Cruywagen”
Joe Public / Experiential-Direct / Spier Wines “Wine Painting Set”
Joe Public / Print-Mag / Tuffy Plastics “Nerd”
KingJames (CT) / Experiential / KingJames “The Remember Book”
KingJames (CT) / TV & Cinema / Kulula.com/SA Tourism “American/Japanese/Swede”
KingJames (CT) / Mixed Media / Kulula.com/SA Tourism Camp.
KingJames (Jhb) / TV & Cinema / CapeUnion Mart “Cub”
KingJames (Jhb) / Print – News / CapeUnion Mart “Lioness/Shark/Snake/Crocodile”
KingJames (Jhb) / Mixed Media / CapeUnion Mart “Store Card”
Lowe Bull (Jhb) / TV & Cinema / Trees for Africa “Printer”
SILVER/Cont…. / Page 7
Lowe Bull (Jhb) / Print – News / Unilver “Toilet/Kitchen/Shower”
MetropolitanRepublic/The
Jupiter Drawing Room / Experiential / MTN “Project Free”
Net#Work BBDO / Outdoor/Ambient / Rural Health “Nervous System”

Net#Work BBDO

/ Mixed Media / Virgin Atlantic Airlines “Land Happy”
Net#Work BBDO / Experiential / Virgin Atlantic Airline “Mr Grumble goes to London”
Proximity#TTP/Gloo Design / Experiential / Cell C “Hummerville Campaign”
Ogilvy SA / Adv – On Line / Audi S5 “Speed Camera/Cow/Elvis”
Ogilvy SA / Print – Mag / DStv/Serial Killers “John Wayne Gacy/Ted Bundy/Jeffrey Dahmer”
Ogilvy SA / Design – Brand ID / Exclusive Books “Winter Sale”
Ogilvy SA / Experiential / Exclusive Books “Natural Science/Neuroscience/Chemistry”
Ogilvy SA / Outdoor/Ambient / Greenpeace – Save our Seas “Seethe/Asteridoe/Aurora”
Ogilvy SA / Experiential – Alt Media / M-Net “Cliff Jennings”
Ogilvy SA / Experiential-Mixed Media / M-Net “Cliff Jennings
Ogilvy SA / Print – Mag / NSR “Rocks/Tidal Pool/Cove/Beach Rd
Ogilvy SA / Outdoor/Ambient / Pfizer/Viagra “Old Gigolos “Milkman/Postman/Poolboy”
Ogilvy SA / Outdoor/Ambient / Tabasco “Hot Stops”
Ogilvy SA / Radio / UNICEF “Toon Mouse/Toon Dog/Toon Bunny”
Ogilvy SA / TV & Cinema / VW SA/GTI “Dream”
Ogilvy SA / Outdoor/Ambient / VW SA/TDI “Big Snacks”
Ogilvy SA / Outdoor/Ambient / VW SA/Touareg “Map Book”
Ogilvy SA / Print – News / VW SA/Golf R32 “Ball/Pigeon”
Ogilvy SA / Outdoor/Ambient / WWF “Mearth”
Proximity#TTP/Gloo Design / Experiential-Mixed Media / Cell C “Hummerville Camp”
Saatchi & Saatchi SA / Experiential / Operation Smile “Smile”
The Jupiter Drawing Room (South Africa) / Design-Brand ID / ABSA “Cubism Mannifesto.The Power of 3 Book”
The Jupiter Drawing Room (South Africa) / Radio / Interactive SA/Design Indaba “Recycled Radio Ad”
The Jupiter Drawing Room (South Africa) / Design – Mixed Media / Interactive SA/Design Indaba “Creativity Can”
The Jupiter Drawing Room (South Africa) / Integrated Camp / Interactive SA/Design Indaba “Creativity Can”
The Scoville Unit / Print-News / Smokenders“Grandkids/Daughter/Travel”

BRONZE

/ Page 8
BBDO CT / Radio / Marshall Music “Death Metal”
BBDO CT / Design-Brand ID / SABC/Good Hope FM “Map”
Black River FC / TV / Nando’s “Vernon/The Double Thigh”
Cross Colours / Design-Brand ID / Floyds 99 Barbershop “Daddy Cool/What if God?/It’s a Beautiful Day”
DDB SA / Outdoor/Ambient / 1Time Airline “Forgotten Car”
DDB SA / TV / Energizer/Scary Things Happen in the Dark “Granny”
DDB SA / Mixed Media / Energizer “Scary things happen in the Dark”
DDB SA / Print – News / Jeep “Antelope”
DDB SA / Outdoor/Ambient / Wrigley’s “Hubba Bubba Tape”
Draftfcb (CT) / Design – Brand ID / Santam “Philosophy Brand Books”
Draftfcb (Jhb) / Print – Mag / Ramrod “Hyena”
Draftfcb (Jhb) / Print – News / S C Johnson/Rally Car Wax “Spotlight”
Draftfcb (Jhb) / Experiential / SABC “The OB Experience”
Draftfcb (Jhb) / Experiential – Mixed Media / Toyota “AurisCity”
Draftfcb (Jhb) / Radio / Vodacom “Hiccup Boy/Surprise Gene”
Draftfcb (Jhb) / On-Line Adv / Vodacom “Granny”
Euro RSCG / Print – News / Reckitt Benckiser “Lipstick”
FoxP2 / TV / Entyce Beverages “Shlurp”
FoxP2 / Print-News / IB Mcintyre “UFO”
Gloo Design/Black River FC / Experiential / Virgin Money “Hidden Benefits”
Gloo Design/Joe Public / Experiential / Joe Public “Connected to the People”
Gloo Design/Joe Public / Experiential / Joe Public “Who is Joe Camp”
Grey SA / Radio / Nampak/Cuddlers “Jack/Red Riding Hood/Hansel & Gretal”
Ireland-Davenport / Newspaper / BMW SA “Pictures/Colour Blocks/Morse Code”
Ireland-Davenport / Newspaper / Museum of Milatry History “Cameo Map
Ireland-Davenport / TV / SowetoRugby Club “Practice”
Joe Public / Design-Brand ID / Joe Public “For People. By People”
Joe Public/Gloo Design / Design-Mixed Media / Joe Public “For People. By People”
KingJames (CT) / Magazine / Allan Gray “Eye/Hair/Hand”
KingJames (CT) / Experiential / Independent Newspapers/Cape Argus “Aids Day.Choose your own ending”
KingJames (Jhb) / Outdoor/Ambient / Mini “Rocket”
KingJames (Jhb) / Newspaper / Eveready “Hair”
KingJames RSVP / Design / Johnson & King James Books “Books”
Leo Burnett / Outdoor/Ambient / Salvation Army “Kids for Sale”
Lowe Bull (Jhb) / Outdoor/Ambient / Unilever/Flora “Movie Posters”
BRONZE/Cont…. / Page 9
Lowe Bull (Jhb) / Outdoor/Ambient / JHB Philharmonic Orch. “Whale/Birth/Flock”
Lowe Bull (CT) / Newspaper / Independent Newspapers/Cape Times “Tianannmen Square/Berlin Wall/94 Elections/Titanic”
Lowe Bull (CT) / Outdoor/Ambient / Russian Bear Vodka “real Men”
Lowe Bull (CT) / Integrated / Russuan Bear Vodka “The Fun side of Russia”
Lowe Bull (CT) / Design / Sportscene “Adopt a Shoe”
Lowe Bull (CT) / Design / Foshini Group/Total Sports “Butterfly Shoe Window”
Lowe Bull (CT) / Radio / Russian Bear Vodka “Prison/Inflation/May Day/Chest Freezer/April Fools/Game Show”
Metropolitan Republic/The Jupiter Drawing Room (South Africa) /

TV/Cinema

/ MTN “Community Table”
Mick&Nick (Lowe Bull) / Experiential / Nike/Dunks “Nike Dunks Launch”
Net#Work BBDO / TV/Cinema / Cell C “Tami Chambers Turns the Page
Net#Work BBDO / Design / Childline “Calendar”
Net#Work BBDO / Experiential / Childline “Kings & Queens”
Net#Work BBDO / TV / McCain “The TV Ad with Goodness in”
Net#Work BBDO / Integrated / McCain “The Campaign with Goodness”
Net#Work BBDO / Integrated / SABC/5fm “Young Blood 5”
Net#Work BBDO / Outdoor/Ambient / Virgin Atlantic Airlines – Mr Grumpy/Mr Lazy/Mr Messy/Mr Grumble/Mr Nosey”
Net#Work BBDO / Radio / Virgin Atlantic Airlines – Mr Worry/Mr Grumple/Mr Grumpy/Mr Miserable/Mr Nonsense”
Net#Work BBDO / Experiential / Virgin Atlantic “Map”
Net#Work BBDO/Gloo Design / Experiential / SABC/5fm “Unite”
Net#Work BBDO/Gloo Design / Experiential / SABC/5fm “Cellphone Movies”
Net#Work BBDO/Gloo Design / Experiential / Ghost Pops “Fluffy Bunny”
Proximity#TTP/Gloo Design / Digital / Cell C “Automated
Ogilvy South Africa / TV / Audi/S5 “Fans”
Ogilvy South Africa / Magazine / Aidi/S5 “Bubbles”
Ogilvy South Africa / TV / Avis “Lost Baggage”
Ogilvy South Africa / Radio / Car Magazine “Lesbians”
Ogilvy South Africa / Radio / DStv “Crossing Over”
BRONZE/Cont… / Page 10
Ogilvy South Africa / Experiential / DStv “Solve”
Ogilvy South Africa / Experiential / DStv “Serial Killers”
Ogilvy South Africa / Radio / Exclusive Books “Words”
Ogilvy South Africa / TV / Harley Davidson “Lift”
Ogilvy South Africa / Magazine / Exclusive Books “The Saint/The Sinner”
Ogilvy South Africa / Magazine / Exclusive Books “Murder Mystery/Close Encounter/Six Shooter”
Ogilvy South Africa / Adv Mixed Media / Harley Davidson “Smell like a Badass”
Ogilvy South Africa / Experiential / KFC “Love Notes”
Ogilvy South Africa / Design – Brand ID / M-Net “Trees”
Ogilvy South Africa / Experiential / M-Net “Cliff Jennings”
Ogilvy South Africa / Integrated Camp / M-Net “Cliff Jennings”
Ogilvy South Africa / Magazine / Map Studio “Navigator”
Ogilvy South Africa / Newspaper / P&G/Duracell “Robots – “Walk in the Garden/Bowling/Knitting”
Ogilvy South Africa / Newspaper / Patleys/Tabasco “Bloody Mary/Bouillebaise/Cucumber Soup/Pasta”
Ogilvy South Africa / Outdoor/Ambient / UNICEF “How Tall are You”
Ogilvy South Africa / Experiential / UNICEF “Call up Papers”
Ogilvy South Africa / Outdoor/Ambient / VW SA/Toureg “AngelFalls
Ogilvy South Africa / Integrated / WWF “Be the Hero”
Ogilvy South Africa / Magazine / WWF “Garden/Garage/Lounge”
Saatchi & Saatchi SA / Magazine / P&G/Olay “Facelift”
Saatchi & Saatchi SA / TV / SA Post Office “Father Christmas”
Saatchi & Saatchi SA / Radio / Wordsworth Book Store “Moses”
TBWA Hunt Lascaris / Newspaper / Mail & Guardian “Lindsay/Britney/Paris”
TBWA Hunt Lascaris / Experiential / Dept of Health “Red Ribbon Race”
TBWA Hunt Lascaris / Experiential / Mail & Guardian on Line “Eat this Ad”
TBWA Hunt Lascaris / Experiential / Tomorrow Trust “iPod Baby”
The Jupiter Drawing Room (South Africa) / Outdoor/Ambient / CNA /Tippex“One night Stand/Bride/Mom”
The Jupiter Drawing Room (South Africa) / Experiential / Girls & BoysTown “Headlines”
The Jupiter Drawing Room (South Africa) / TV / Sasol “Questions”
The Jupiter Drawing Room (South Africa) / TV / SAA “Speed Dating”
The Jupiter Drawing Room (South Africa) / Outdoor/Ambient / Firewise “Wildfire Spreads Quicker”
The Jupiter Drawing Room (South Africa) / Design / Interactive Africa/Design Indaba “Column Wraps”
BRONZE/Cont… / Page 11
The Jupiter Drawing Room (South Africa) / Newspapers / SAA “Flamingoes Kenya/Animal Tracks Tanzania/Animal Tracks Namibia/Himba Borma Namibia/Windmills California”
The Jupiter Drawing Room (South Africa) / Magazine / Interactive Africa/Design Indaba “Desert Fridge/Foldaway House/Light”
The Jupiter Drawing Room (South Africa) / Experiential / Interactive Africa/Design Indaba “Recycled Magazine”
The Jupiter Drawing Room (South Africa) / Outdoor/Ambient / Musica “CSI”
GOLD CRAFT
Lowe Bull (Jhb) (David Prior) / Print – Photography / Unilever/Domestos “Your are not Alone 1,2,3”
FoxP2 / Print-Art Direct / Biblioteq “Flame/Mouse/Trap/Chimes”
Ogilvy South Africa / Print – Writing / DStv/Serial Killers “John Wayne Gacy/Ted Bundy/Jeffrey Dahmer”
Ogilvy South Africa / Print – Art Direction / Greenpeace/Save our Seas “Seethe/Asteridoe/Aurora”
Ogilvy South Africa / Print – Typography / M-Net/Channel O “Tree”
Ogilvy South Africa / Print – Photog. / Patleys/Tabsco “Bloody Mary/Bouillebase/Cucumber Soup/Pasta”
The Jupiter Drawing Room (South Africa) / TV – Art Direction / Sasol “Questions”
The Jupiter Drawing Room (South Africa)/
MetropolitanRepublic / Mixed Media / MTN “Snapshots”
KingJames (CT) (Velocity) / TV – Cinematography / Allan Gray “Beautiful”
KingJames (CT)
(Velocity) / TV – Direction / Allan Gray “Beautiful”