Title: Together
Duration: 2:00 minutes
Description:
Penkse Truck Leasing and Shell Rotella are going farther together.
Shell scientists have spent 32,400 hours developing CK-4 and FA-4 oils. Understanding the needs of partners like Penske Truck Leasing, with over 240,000 vehicles on the road, helps Shell Rotella when developing the next evolution in hardworking protection.
Together Transcript
MUSIC: SOS throughout.
Sound of Shell
WE OPEN ON AN OPEN PENSKE TRUCK BED WITH THE FAMILY OF ROTELLA PRODUCTS DISPLAYED IN BACK. TRUCK DOOR SLAMS SHUT TO REVEAL PENSKE LOGO AND RENTAL LEASING LOGISTICS.
CAMERA CARD: SHELL ROTELLA AND PENSKE RENTAL LEASING LOGISTICS CAMERA CARD
VIDEO OF PAUL ROSA, PENSKE TRUCK FACILITY AND TRUCKS
PAUL ROSA VO AND ON-CAMERA:
Penske truck leasing is a company that helps move the things that moves the world forward. We do that by operating and maintaining a diverse fleet of over 240,000 vehicles across a 1000 locations around the country.
TRUCK PULLING INTO SERVICE BAY. PENSKE FACILITY SIGN. SHELL ROTELLA BOTTLING FACILITY & WORKERS
We need solid partners to help us make our operation more efficient. And we know we have that in Shell.
CAMERA CARD: GOING FARTHER TOGETHER
PAUL ROSA ENTERING PENSKE TRUCK REPAIR BAY, LOOKING OVER TRUCK, TALKING WITH TECHNICIAN.
PAUL ROSA:
We are constantly evaluating to see how the vehicles are performing with the oil that’s in it. With as many vehicles you have running and with how many miles those vehicles run, and in different climates they run in, different applications they run in, having a sound motor oil is one of the most important things we can have.
TECHNICIAN EXTRACTING MOTOR OIL FROM TRUCK, INSPECTING OIL. TECHNICIANS/ENGINEERS IN LAB.
We need to understand how the CK4 is going to perform over a 6, 7, 8 year period as our vehicles run. We are very excited to work with Shell over the last several years to develop the latest technology of Heavy duty oil in the CK4 product. And we’re equally excited to work on the next generation of oils.
PAUL ROSA TALKING WITH SHELL REPRESENTATIVE
Our relationship with Shell I would consider as one of the best that we could have with a supplier. Because they are good listeners.
TECHNICIAN CHECKING VEHICLE. MULTIPLE LAB SHOTS
They understand what the industry needs. They look in to improve the products that they have. They want to make the Rotella Brand and the Rotella products the best they can possibly be. And they understand the amount of testing that goes on, that it is not just build something and put it out there. And that’s what Shell does a great job with. They find ways to make the product better.
TECHNICIAN GRABBING ROTELLA T4 BOTTLE AND POURING ROTELLA T4 INTO PENSKE TRUCK.
CAMERA CARD:
THE NEXT EVOLUTION IN HARDWORKING PROTECTION
$1.5 MILLION SPENT PER PC-11 FORMULATION
40,000,000 MILLION MILES OF ON-HIGHWAY TESTING
32,400 HOURS SHELL SCIENTISTS SPENT DEVELOPING CK-4 AND FA-4 OILS
PAUL ROSA:
All of our customers we feel work hard and we work hard for them. One of the things that makes our partnership so strong is that our partners work with us just as hard.
SHELL ROTELLA® The Engine Oil That Works As Hard As You ™.
PECTEN AND SOS MNEUMONIC.