Maryland Homegrown School Lunch Week – Social Media Toolkit

Instructions:

  • This toolkit includes messages that may be posted to your school’s Facebook or Twitter pages to promote Maryland Homegrown School Lunch Week.
  • Try to personalize some of the messages for your school, based on the activities or events that you will be doing for Maryland Homegrown School Lunch Week. For instance, include the locally grown fruits or vegetables that will be served for lunch at the school, or the specific events or activities that you will be doing at the school.
  • You may include any of the following Twitter handles in your tweets to link parents to other related Twitter pages:
  • @FarmtoSchool
  • @MDFarm2School
  • @MdAgDept
  • @UMD_AGNR
  • You may include any of the following hashtags in your Facebook posts or tweets. Note: #mdsnapedmust be included in every post/tweet for evaluation/tracking purposes.
  • #farmtoschool
  • #mdf2s
  • #eatsmartmd
  • #local
  • #buylocal
  • #buylocalchallenge
  • #schoolmeals
  • #farmtotable
  • #UMDExtension
  • Take pictures during any Maryland Homegrown School Lunch Week events or activities conducted at the school and post them to the school’s Facebook or Twitter pages!
  • You may include any of the following pictures in your Facebook posts or tweets.

Facebook Messages

  1. Happy Maryland Homegrown School Lunch Week! We’re celebrating healthy kids, local farmers & our local communities. Learn more at @MdFarm2School #mdsnaped
  2. Local FSNE nutrition educator [YOUR NAME] will be doing [EVENT NAME] with [SCHOOL NAME] students to celebrate MD Homegrown School Lunch Week. Ask your kids about it! @MdFarm2School #mdsnaped
  3. Happy Maryland Homegrown School Lunch Week! We’re celebrating “farm to school.” Farm to school is: kids cooking, gardens growing, and supporting local farmers. Help us celebrate by visiting farmtoschool.org. @MdFarm2School #mdsnaped
  4. This week is Maryland Homegrown School Lunch Week! Locally grown [INSERT LOCALLY GROWN FRUITS/VEGETABLES ON SCHOOL’S LUNCH MENU FOR THIS WEEK] are on the school lunch menu. Check the school lunch menu and help your child pick a local fruit or veggie to include with lunch each day! @MdFarm2School #mdsnaped
  5. [ACTIVITY]celebrates fresh, healthy foods with kids at [SCHOOL NAME] on [DAY]. [ACTIVITY] shows how Farm to School helps us and our communities! @MdFarm2School #mdsnaped

Twitter Messages

  1. Celebrate MD Homegrown School Lunch Week! #farmtoschool is: kids cooking, gardens growing & supporting local farmers. #mdf2s #mdsnaped
  2. [SCHOOL NAME] kids are [ACTIVITY – e.g., doing X, learning about Y, tasting Z] to celebrate MD Homegrown School Lunch Week! #mdsnaped
  3. Kids + real food from local farms = a healthy nation! Celebrate MD Homegrown School Lunch Week with us! @MDFarm2School #mdf2s #mdsnaped
  4. Locally grown [INSERT LOCALLY GROWN FRUITS/VEGETABLES ON SCHOOL’S LUNCH MENU FOR THIS WEEK] are on [SCHOOL NAME'S] lunch menu this week for Maryland Homegrown School Lunch Week! #mdf2s #mdsnaped
  5. Visit the local farmers’ market to celebrate #farmtoschool! Ask the farmer how fruits & veggies are grown! @MDFarm2School #mdf2s #mdsnaped