Division: / Leisure and Culture, Town Hall
Job Title: / Programme and Marketing Manager
Grade: / S01
Post Number: / L433
Base/Location: / Town Hall
Responsible To: / Theatre Manager
Responsible For: / Admin post, Programme and Marketing Assistant, Marketing Intern
Key Relationships/
Liaison with: / CBC Communication team, BID Loughborough, Local Arts organisations, Local Press and media contacts
Job Purpose
·  To ensure the delivery of an artistic programme in line with the venue’s business plan.
·  To oversee appropriate advertising and marketing of said artistic programme ensuring attendance and income meet targets.
·  To manage the marketing office ensuring it operates efficiently and effectively.
·  To oversee the venue’s external communication through press, website and social media.
·  Delivery of an effective and appropriate service to all service users, fairly and without discrimination.
Main Duties and Responsibilities
1. / Write the artistic programme strategy and plan to fit into the venue’s business plan.
2. / Responsible for ensuring delivery of the artistic plan ensuring the correct volume and range of shows are programmed.
3. / Responsible for all associated administration work relating to the artistic programme including venue booking forms, contracts, financial closure sheets and PRS.
3. / Produces and delivers audience development, community engagement and outreach campaigns in line with the venues business plan.
5. / Responsible for recruitment and line management of two employees and one intern.
6. / Responsible for all associated marketing and promotion ensuring appropriate quality, volume and range are produced and distributed to maximise awareness of the products.
7. / Work with designers and printers to produce the required marketing material.
8. / Where appropriate, work with external advertising companies to help promote the shows negotiating the best possible outcomes for the venue within the agreed finances.
9. / Oversee all departmental internal communication ensuring that all relevant departments receive the correct relevant information in a timely manner. Also take on board feedback from other internal departments and feed back into the programming team where required.
10 / Responsible for press contact and producing content for press releases for the artistic programme and also venue specific press releases.
11 / Work closely with the Charnwood Borough Council (CBC) Communications Department where any press related issues impact on or affect CBC or have a political interest.
12 / Take the lead role in the venue’s website and social media overseeing all related work ensuring there is a common voice and branding.
13 / Play a lead role in the annual pantomime project with direct responsibility for all associated marketing and advertising.
14 / Responsible for all associated expenditure and income budgets and deliver best financial practice to maximise financial return.
15 / Where appropriate oversee the CBC rules and process for procurement to ensure we have suitable suppliers and contracts in place.
16 / Produces monthly internal marketing and financial reports for the venue manager.
17 / Where opportunities arise create and sell sponsorship and/or advertising space to assist in the delivery of projects or to generate new income.
18 / Investigate other funding opportunities, such as community grants, and where appropriate make applications.
19 / Oversees specific venue-developed projects such as Show in a Week, Christmas lights switch on etc.
Special Factors
·  The nature of the work may involve the jobholder carrying out work outside of normal working hours.
Delete the item below if not applicable
·  As this job is designated as a ‘regulated activity’ (i.e., it involves certain activities in relation to children and/or vulnerable adults) or is an exempt position under the Rehabilitation of Offenders Act, an enhanced CRB check is essential.
This job description sets out the duties and responsibilities of the job at the time when it was drawn up. Such duties and responsibilities may vary from time to time without changing the general character of the duties or the level of responsibility entailed. Such variations are a common occurrence and cannot in themselves justify a reconsideration of the grading of the job.
Charnwood Borough Council is seeking to promote the employment of disabled people and will make any adjustments considered reasonable to the above duties under the terms of the Equality Act 2010 to accommodate a suitable disabled candidate.
Date Prepared/Revised: June 2014


Division: / Town Hall
Job Title: / Programming and Marketing Manager
Grade: / S01
Post Number: / L433
/ Essential / Desirable / How assessed

Qualifications

Qualified to Degree standard

/ ü / App
/ ü / App
Or

Demonstrable experience identified within the section below.

/ ü / App/Int
Experience
Experience at a senior level within a programming or marketing environment. / ü / App/Int
A significant record of success in the management of communications. / ü / App/Int

Experience of strategic planning in a work based environment.

/ ü / App/Int
Experience of successfully leading and supporting change and delivering real and measurable improvements. / ü / App/Int

Understanding of audience development projects and key issues.

/ ü / App/Int
Experience of creating, developing and maintaining effective working relationships with key stakeholders. / ü / App/Int

Experience of managing substantial budgets including expenditure and income.

/ ü / App/Int

Experience of completing sponsorship and grant applications.

/ ü / App/Int
Experience of successfully leading and supporting change and delivering real and measurable improvements. / ü / App/Int
Skills/Knowledge
Highly developed and demonstrable skill in project management. / ü / App/Int
An ability to provide visible and supportive leadership and to foster a positive work environment through empowering, enabling, motivating and developing others. / ü / App/Int
Strong organisation and planning skills. / ü / App/Int
Ability to communicate with press and create appropriate press releases. / ü / App/Int
Knowledge of web page development and control.
Knowledge of social media and data protection aspects within a workplace. / ü / App/Int
Knowledge of arts funding opportunities. / ü / App/Int
A knowledge of market research techniques and/or statistical analysis. / ü / App/Int
Interpersonal Skills
Excellent written communication skills and an eye for detail. / ü / App/Int
Excellent verbal communication skills. / ü / Int
Strong negotiation skills. / ü
A commitment to the value of diversity and achievement of equality of opportunity in service delivery. / ü / App/Int
Enabling and facilitative approach to the provision of advice and services. / ü / App/Int
Other requirements
An understanding of, and commitment to equal opportunities, and the ability to apply this to all situations. / ü / App/Int
Must be able to perform all the duties and tasks of the job with reasonable adjustments, where appropriate, in accordance with the provisions of the Equality Act 2010. / ü / App/Int
Key:
App = Application form
Test = Test
Int = Interview / Pre = Presentation
Med = Medical questionnaire
Doc = Documentary evidence (e.g. certificates)
Prepared by: Nigel Strong Date: June 2014