New Eco Dye Vintage Baby Blankets ease skin irritation in toddlers

June 2010, Auckland- New Zealand.

Owned children’s wear brand Lou & Olly has just released a new vintage-style Eco Dyed merino wool blanket. What makes the blanket special is that the dyeing process adheres to the stringent global textile standard, Oeko-Tex Standard 100.

The Eco Dyed blankets are aimed at parents who want to wrap and dress their kids in all-natural fibres, free from the chemicals used to colour and treat most modern kids wear.

Lou & Olly founder Jane Blakey says using an Eco Dye process that conforms to Oeko Tex 100 is a major step forward for the company and the intricate vintage blankets add a traditional flavour to their product offering.

“Merino wool has always been linked to low incidence of skin allergies in children. But now that we’ve gone further and reduced the hazardous substances used in the dyeing process, which can cause skin irritations, even children with the most sensitive skin are catered for. Plus the detailing on the vintage blankets makes them look like something grandma might have knitted,” she says.

To attain the Oeko-Tex standard, Lou & Olly vintage blankets steer clear of harmful chemicals during the dyeing process. This reduction of chemicals means less energy is consumed at the treatment plants and fewer chemicals end up in our waterways. Even the water Lou & Olly use for treatment is natural bore water, rather than chemically treated urban tap water. Blakey says that purity is the beauty of buying New Zealand made.

“At Lou & Olly, we’re very proud of New Zealand’s clean, green image and we want to deliver a product that reflects that purity to our customers. Fewer chemicals in the finished product not only mean a healthier experience for the wearer, but also makes perfect sense on a product that’s delicate yet durable like merino,” she says.

About Lou & Olly

Jane Blakey founded Lou & Olly in July 2008, in Auckland, New Zealand. She named the company after her affectionate nicknames for her two small daughters, Brooke Lucy and Olivia (Lou & Olly).

Jane has designed every item in the Lou & Olly range with Brooke and Olivia in mind (and usually on hand too). The finished products are testament to her meticulous research and testing as well as the flexibility and purity of 100% merino wool