[Company Name]
Social Media Setup Plan
Task
/Description
Establishment
Objectives
/ What are our social media objectives? (e.g. educate & retain existing clients, attract new clients, increase practice exposure)Social Media Platforms
/ Which social media platforms will the practice be using?Network / Address / Username / Password *
Google+
Youtube
* Hint: Use a different password for each social media account
Social Media Email Address
/ This address should be accessible to principals and staff as well as those with access to social media.Logo
/ Ensure a clear .png version of the logo is available that is 400 x 400 pixels.Covers
/ Covers are the main area a visitor views when your social media page first loads. Make it professional and consistent across all platforms.Network / Cover size / Source / Person responsible
Facebook / 851 x 315 pixels
LinkedIn / 646 x 220 pixels
Google+ / 1080 x 608 pixels
Twitter / 1500 x 500 pixels
Youtube / 2560 x 1440 pixels
* Hint: If using multiple accounts use a professional to produce the covers
Details and Content
Company details
/ This is where your company details appear that will appear on social media and your website.Address / Unit/Level
No. & Street
City
State
Country
Other / Telephone
Website
Social Media / Facebook address
Google + address
LinkedIn address
Instagram address
Twitter address
Youtube address
* Hint: You should
Content
/ You should have at least 10 content sources even if you use a content aggregator like Multicastr including websites, meetings, staff ideas, monitoring competitors and regulatory and professional bodies.Content source
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Posting and People
Posting frequency & schedule
/ This is the regularity that you post to your various social media platforms as well as the times to post.Network / Regularity / Time to post
Google+
Youtube
People
/ These are the various roles and functions that need to be allocated between different people.Task / Description / Name / Telephone / Email
Decision Maker / This is the person that makes the ultimate decisions should an issue arise. It is normally a partner.
Setup Manager / This person is involved in the establishment of the social media platforms.
Content Manager / This person is responsible for the collection and curation of content.
Social Media Manager / This person is responsible for posting the content to social media and monitoring the various sites.
Reply Manager / This person is responsible for replying to comments and messages
Reply Backup / This person is a backup for when the Reply Manager is away.
Social Media Policy
/ It is important that you have a social media policy that provides for what is acceptable on social media. Yes. We have a social media policy.
Social Media Schedule
/ This is a schedule that outlines what posts are to be made and any upcoming events. Yes. We have a social media schedule.
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