V12 April 2017

Hotel Partnerships Offer Brief

Dear Partner,

This offer brief will be used by Avios Group Ltd (AGL) to submit to the applicable schemes to facilitate the promotion of your offer, developing the copy and creative. We appreciate your help in completing all information fully.

Please return the form to

  • TIMELINES
  • Completed offer brief to be returned to AGL by 2nd May 2017
  • Terms and Conditions must be completed for all applicable airline programmesby 2nd May 2017
  • Partner Landing Page creative must be supplied by 16th May 2017
  • Partner Landing Page URL must be finalised by 20th May 2017
  • Campaigns will go live during Q3 2017. Campaigns must be open to both new and existing customers.
  • Campaign creative and initial results of the campaign will follow after the email has deployed.

Hotel Partner Name:
Hotel partner name to be referred to within marketing communications: / Radisson Blu
Key contact Details:
Name:
Title:
Phone:
Email: /
Heidi Hermans
Director Partnerships Carlson Rezidor
+32 2 702 92 50

Additional Contact Details:
Name:
Title:
Phone:
Email:
Submission Date: / 17 May 2017
Offer Headline:
Details of the offer:
Please specify; / Book in advance, save 20% and earn 500 Avios per stay with Radisson Blu
-Eligible rates
-Minimum length of stay required / Some hotels might require a min length of stay
-Other applicable restrictions / Offer subject to availability
-Bonus Avios earning proposition
Offer Validity: / Booking Period: 1st June 2017 / Stay Validity:31 December 2017
Scheme Participation & Exclusivity:
Which scheme is the offer applicable to (please delete as appropriate); /
  • BA Executive Club

Is the offer exclusive to the applicable schemes? / No
Participating Properties; / All Radisson Blu hotels worldwide. Offer subject to availability. The hotels that have closed their availability for the offer are not appearing on the splash page.
Are all properties participating in this offer? / Yes
For copy purposes please can you advise the total amount of properties included in the offer and the brands which are included if it is not all / Brands; Radisson Blu / Regions; worldwide
If not all hotels are participating please can you provide a full list of participating hotels, including the hotel location codes, in an separate document so that we can provide this to our technical team for the technical set-up.
Mechanics of the Offer
Please specify the call to action and customer journey;
Register to Hotel Loyalty Programme? / no
Book using a booking code/rate? / Yes, the promotional code is embedded in the booking widget on the splash page
Book via a specified splash page? / Yes, see URL of the splash page below
PARTNER MARKETING CHANNELS
Partner Splash Page:
Due to the comms channels having limited space, all offers require a partner splash page to provide further information and direct members to the booking journey.
  • PLEASE SUPPLY A PROOF COPY OF THE LANDING PAGE CREATIVE BY 16TH MAY 2017.
  • PLEASE CONFIRM FINAL URL BY 20TH MAY 2017 AT THE LATEST

Please advise the offer URL: /
Date when the splash page proof creative will be available for review (16/05/17 latest):
Note; we request 5 working days prior to the campaign live date to review the splash page. / Page is available
Do you require scheme logos to host on your splash page? (Delete as appropriate) / No
Please advise any additional channels that you will be utilising to promote the offer? / Channel / Deployment Date / Audience Volumes
Campaign Images:
Images are requested to be:
-Landscape
-High Resolution
-.jpeg format / PLEASE NOTE: -
WE CANNOT FEATURE ANY IMAGES WHICH CONTAIN PEOPLE OR ALCOHOL.
Please provide 3 images that can be used within the campaign creative, detailing the full name of the Hotel, Brand and Location.
Note: This may appear alongside other partner creative – take care to selecteye-catching and outstanding images wherever possible / Supplied separately
Are there any restrictions, expiry dates around the use of the images?
In order to create alignment can you confirm that you will be able to utilise the campaign image across the splash page and additional marketing support? / Yes / No
Campaign Objectives & Measures of Success:
Please highlight your objectives and measures of success you have for this promotion. / Transactions (stays) on brand web
Campaign Results:
Please advise when and what results you will be able to provide to support the campaign wash-up and analysis. / The URL for the splash page contains a tracking code which allows us to track stays, number of nights booked through the avios newsletter

T&CS – PLEASE COMPLETE FOR EVERY AIRLINE PROGRAMME THAT YOU ARE A PART OF.

REPLACE THE YELLOW HIGHLIGHTED AREAS WITH YOUR SPECIFIC OFFER DETAILS. PLEASE RETAIN THE PRE-APPROVED T&C FORMAT, WE CANNOT INCLUDE ADDITIONAL PARAGRAPHS BEYOND THE BELOW TEXT. ANY QUERIES, PLEASE ASK.

Terms and Conditions
Please complete the highlighted sections of the T&C’s for this offer, for British Airways Executive Clubcommunications: / BA standard T&Cs – not to be modified by partners
  • This promotion is only open to Eligible Participants. An Eligible Participant is a person aged 18 or over and is a British Airways Executive Club (“BAEC”) Member (membership terms and conditions apply).
  • By taking part in this promotion, Eligible Participants confirm that they accept these Terms and Conditions.
  • All Radisson Blu terms and conditions apply. See full terms and conditions on the offer can be found on
  • 20% discount offer is available for new bookings made between 1 June and 31 December 2017 for stays from 1 June until 31 December 2017 (“Promotional Period”) at participating Radisson Blu (“Participating Properties”) only. Click here for a list of participating hotels.
  • 500base Avios per stay is applicable for stays booked and completed at the Participating Properties for bookings made on . A stay is defined as consecutive nights spent at the same Participating Property, i.e. from check-in to check-out irrespective of the length of stay.
  • Offer may be applied to one standard guest room per stay, Eligible Participant, based on double occupancy during the Promotional Period. There is no maximum on the number of stays per Eligible Participant during the Promotional Period.
  • Offer is subject to availability; advanced reservation is required.
  • Reservations can be made on the page .
  • Bookings need to be guaranteed by credit card.
  • Base Avios is non-redeemable for cash.
  • This offer is non-transferable and cannot be used in conjunction with any other British Airways or Radisson Blu or Club Carlson offer or promotion.
  • The promoters reserve the right to withdraw the promotion or amend these terms and conditions without prior notice at any time, for whatever reason, and without any liability to customers for doing so.
  • By taking part in this promotion, participants agree to the personal data they supply being used by the promoter or its agents or subcontractors to administer this promotion, who will only use the information provided for the purpose of administering the promotion.
  • Promotional materials form part of these terms and conditions. This promotion shall be governed by the laws of England & Wales and the exclusive jurisdiction of the English Courts.
  • This promotion is provided by Radisson Blu Hotels & Resorts and having its registered office at The Rezidor Hotel Group SPRL/BVBA, Avenue du Bourget 44, 1130 Brussels and British Airways Plc having its registered office atWaterside, PO Box 365, Harmondsworth, UB7 0GB (Registered No. 1777777 England). For full Radisson Blu terms and conditions visit radissonblu.com/en/save20

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