Charity Marketing Manager

Job Description

Job Title:Charity Marketing Manager

Business Unit:Alder Hey Children’s Charity

Reports to:Charity Chief Executive

Salary:up to £40,000

Reporting to the Job holder: 0

Charity Marketing Manager

This is a new role within the Alder Hey Children’s Charity, reporting to the Charity CEO and is specifically responsible for fundraisingmarketing, including ownership of the Charity brand and narrative, content generation, creation of fundraising collateral and marketing materials for our ambitiousCharity fundraising activities.

Reporting directly to the charity to ensure close alignment to the fundraising team’s activities, the post holder will work in close alignment with the communications and marketing function that supports both the Charity and the Trust.

Job Purpose:Working with the Charity Chief Executive, Director of Marketing and Communications, Charity Senior Management Team and Marketing and Communications Team, this post has operational responsibility for implementation of external and internal Charity marketing.

Key responsibilities

  1. To be responsible for the tactical delivery of fundraising marketingmaterials to support fundraisingcampaigns. These will form part of the overall Alder Hey Marketing and Communications and Marketing plan.
  1. Work closely with the head of donor acquisition on marketing to new or potential donor groups through direct marketing campaigns.
  1. Working with Charity heads of departments and Marketing and Comms team toagree annual marketing budgets, monitor expenditure monthly and provide forecasts on expenditure as required throughout the financial year.
  1. To develop robust means of measurement and reporting on Charity marketing activities to demonstrate return on investment.
  1. Working with the Trust Internal Communications Manager, assist in the delivery of a hospital wide Charity internal communications plan to ensure all staff are informed of key Charity business messages and to engage the wider organisation in Charity activities..
  1. To establish excellent working relationships with a range of internal and external stakeholders, particularly the hospital’s senior clinical and service delivery experts.
  1. To support the Charity leadership team in maintaining positive and productive relationships with all our donors:community, corporate, celebrities, ambassadors and patrons.
  1. To own the Charity’s narrative and brand, ensuring that all teams throughout the Charity and Trust have clear guidance on brand parameters and processes.
  2. This role will provide Charity input into wider plans for Alder Hey for media, social media (which are managed across all Alder Hey).
  1. To ensure that all marketing activity is appropriate and adheres to the regulatory framework that governs marketing activities from Charities.
  1. To provide guidance to the fundraising and marketing and communications team on effective demonstration of the Charity’s case for support across the communication channels and adjusted for each audience as necessary.


  1. Five years marketing experience and demonstrable success, ideally within the voluntary sector.
  1. Proven experience of formulating and implementing successful marketing plans to build a brand, raise money and awareness or create behavioural change.
  1. A practical understanding of marketing and experience of developing and managing plansin pursuit of marketing objectives.
  1. Demonstrable experience of brand management and development processes.
  1. The ability to represent the organisation and nurture networks for the benefit of the organisation.
  1. Excellent knowledge of the marketing landscapeincluding traditional media, digital channels, and social media and how they can be used to generate donations.

Knowledge, Skills, Attitudes and Abilities

  1. A team player who is ableto work in partnership with people at all levels both internally and externally to achieve a common goal.
  2. Confident networker with an ability to form alliances and partnerships with key players.
  1. Confident and professional manner – able to develop good working relationships.
  1. Excellent written and oral communication skills.
  1. Good intellectual ability to rapidly assimilate, digest and communicate complex ideas and information from a wide variety of sources.
  1. Sound knowledge of different content formats and managing a marketing plan across appropriate channels.
  1. Ability to organise, prioritise and schedule work within an agreed set of priorities.
  1. Highly flexible approach with the ability to juggle a wide variety of activities whilst always willing to support others in a crisis and with an adaptable ‘can do’ attitude.
  1. Dedication to high quality standards and meticulous attention to detail.


Alder Hey Children’s Charity is committed to supporting all staff to balance work and other life needs. This is the responsibility of all employees and will be achieved by consultation, open communication and involvement of all team members.

Alder Hey Children’s Charity is committed to achieving equal opportunities in employment. All employees are expected to observe this policy in their behaviour to the public and fellow employees.

All individuals will have some risk management responsibilities with which you are required to comply, for details of your responsibilities please refer to the current Risk Management Strategy which is available on the Trust intranet and in the local strategies folder.

It is the responsibility of all staff to recognise their role in maintaining a safe environment for patients, visitors and staff; to minimize the risk of healthcare associated infection. Employees are responsible for ensuring that they are fully aware of the Trust’s infection prevention and control policies, the post holder will undertake infection control training as required by the position.

The Charity is committed to developing an environment that embraces diversity and promotes a quality of opportunity.


All posts within Alder Hey Children’s NHS Foundation Trust and Charity are subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as sucha satisfactory enhanced DBS Checkwill be required.Having a criminal record will not necessarily baran individualfrom working with the Trust/Charity; a decision willbe madedepending on the nature of the position and the circumstances and background of the offences. The Trust complies with the DBS Code of Practice andundertakes not to discriminate unfairly against any subject of a Disclosure on the basis of conviction or other information revealed.


The post holder will often have access to personal data regarding patients and staff throughout the course of their employment. All employees must ensure that they maintain the confidentiality of personal and sensitive information in accordance with the Data Protection Act (1998) and ensure any disclosure of information is done with consent and information only provided to an individual authorised to possess the information. Employees must not access any confidential information held in any form when they have no proper reason to do so in the course of their duties. In circumstances where it is known that a member of staff has inappropriately accessed or communicated to information to an unauthorised person, this will be considered gross misconduct and could lead to the termination of an employee’s contract of employment.


All staff, clinical and non-clinical have both a duty and responsibility to prevent the spread of infection within the hospital and are required to comply with infection control policies at all times.


The Charity is pro-diversity and anti-discriminatory. Charity policies prohibit discrimination, victimisation, bullying or harassment. The Trust and Charity are committed to treating people equally, whether they are patients, colleagues, suppliers or other customers.


Employees are personally accountable for their actions at work, and must promote high standards of care and behaviour in line with our values. All employees must deliver reliable and effective customer care.