Software and IT Service Catalogue 2011
Background
One of the biggest constraints of the local IT market is the lack of awareness of the users of the benefits and availability of the products and service. Despite strong demand, and available IT solutions, buyers often fail locate the right product and service providers. This constraint, over the year, has been looming at great height which threatened many infant firms to penetrate the market and established ones to grow. BASIS, being the leading IT Business Member Association in the country, takes the responsibility to answer the problem: Software and IT Service Catalogue 2011, a pragmatic step to aware the local market user of available service of the members and logical sequence of the previous edition.
Like its predecessor Software Product Catalogue 2006, this will be a publication that will showcase the product and services that members offer with detailed functional specification and categorized according to solution domains, industry verticals and technologies. The catalogue will act as a syndicated promotional tool for marketing products and service with the following underlying strategy:
ü Promote more frequent use of software and IT among existing users/client
ü Develop new uses of software and IT among existing users/client
ü Find new users/client for the existing product
ü Find new uses and new users/client
Software Product & Service Catalogue 2011
Highlights of Software and Service Catalogue 2011Number of copies to be published: / 10,000-15,000 hard copies to be published.
Promotion: / Launching ceremony, Billboard, print advertisement.
Specialty: / Both printed and online, function specific and sector specific categorization.
Outreach: / Stakeholders who make or influence decision of automation in concerned organizations.
BASIS published the first Software Product Catalogue in Bangladesh 2006 with the vision to address the need for information exchange between prospective software buyers and service providers. The first step towards this syndicated marketing approach included 151 product and services of 88 local software service providers categorized in 17 different business functions.
Product & Service Catalogue 2011 is an endeavor of BASIS to keep the promise of bridging the information gap between the prospective buyer and service providers. This will be a dynamic catalogue that will showcase the products and services with detail specification, features, benefits, product claim, representative clients, service provider’s brief profile and contact address. Additionally, BASIS will take the next step toward digitalization by incorporating an online version uploaded in BASIS website.
One of the major distinctions will be it’s categorization. The products and services will be categorized in two broad parameters: sector/industry specific and functional specific. Sector specific categorization means software will be classified and grouped together according to sector or client industry the software is designed for; i.e. software produced specially for certain sectors will be categorized together.
The function specific categorization means products and services will grouped according to business/organizational function it serves. The following functional sectors are being considered:
· Accounting & Financial Software
· HR & Payroll, Data & Telecommunication
· POS, Inventory
· Marketing and Sales, , IT Infrastructure
· Integrated Business Application & ERP
· Utility & Billing
· Office Management, Animation, Multimedia and Graphics
· Mobile Application
· Enterprise Content Management
· Transaction Processing
· E-Learning
· CRM
· Office Management
· Banking Application
· e-Commerce & Web Portal, Customized Software Development & others
· Web Development Service,
· IT Enabled Services (different ITES)
· Others as collected through the submission
Software and IT Service Catalogue 2011 will immensely benefit the customers of local IT industry. Customers will get access to information of wide arena of choice of products and services that they need in one single booklet. They can pinpoint service they require tailored to serve their industry and business function. This allows the customer to choose the perfect product they require along with detailed specification and contacts. Catalogues will allow prospective customers to have a general idea about the available products offered in the market rapidly. Additionally, catalogue would provide customers convenience of comparing products and services in terms of descriptions, specification, specialty and prices tranquilly.
Marketing/Distribution of the Catalogue:
Software and IT Service Catalogue 2011 will be intensely promoted. The followings are the highlight of the marketing plan of the catalogue:
· Launching Ceremony hosting industry leaders, business leaders, corporate leaders, relevant government ministers and foreign delegates. / · Distribution through various ministries, associations, federations and the relevant stakeholders.· Advertisement on billboards.
· Online social marketing
· Mass mailing(e-mail) to over 300000 / · Print advertisement on popular news papers
· Showcase the catalogue in every event BASIS organizes, such as SOFTEXPO, Best IT Use Award etc. / · Showcase the catalogue through every event of other BMO (such as BATEXPO, REHAB, BCS EXPO etc.) that BASIS will participate.
Why should you be a part of it?
This is a unique opportunity to showcase your product and services for the local market and international market. It will act as a syndicated marketing and designed for business development of the members. The following are the few of major advantage of the enlisted service provider:
· Cost efficient method of marketing: A unique opportunity for syndicate marketing that allows promotions with larger outreach at minimal cost. / · Increase your consumer awareness of the availability of your product.· Increase your competitiveness. Highlight the benefits, features and specialty of your product and services. / · Create more opportunity. Reach a large number of decision makers and decision influencers of public and private sector- people who matters the most in buying IT products.
· Complementary to your promotional strategy: Catalogues are graphic pieces that perfectly complement other promotional methods. / · As catalogues are high-quality printed pieces, both existing and prospective customers will keep them.
· Online version of the catalogue will allow greater outreach.
Enlist or advertise your product or services at the catalogue
Any BASIS member company can promote its products or services at the catalogue by either enlisting products/services at the catalogue (single page dedicated for specific product or service) or by putting advertisement (4 color single page advertisement) at the catalogue.
How to Enlist your Service or Product?
Service or Product Enlistment Fee
(for each service and product; single page will be allocated for each entry).
For BASIS MembersFor the first entry/enlistment of your service or product / Tk. 5,000
For the next consecutive entries* / Tk. 3,000
For Non BASIS Members
For the first Entry / Tk. 7,500
For the next consecutive entries / Tk. 5,000
* A software company can have multiple services or product range. For the benefit of right categorization and indexing, it is highly recommended that you submit separate entries for different services/products.
Sample Product & Service Entry Form
You have to provide the following information in softcopy for Product/Service enlistment to BASIS
Product/ Service name / Sample product name -(xyz ERP 2.0)Logo of the product / service / Logo should in outlined illustrator format
Product/ Service image / Product or service image or snapshot in high resolution
Punch Line/ Brand slogan of the product: / Maximum word limit – 12 words. Sample product line- (ERP made easy)
Elevated Speech / Maximum word limit – 50 words. Sample elevated speech- (xyz ERP 2.0 is a simple yet extremely effective Enterprise Resource Planning software. It is suitable for both small and large organization and has been tested in universities, restaurants, and production plants.)
Benefits of the product / service / Please provide the benefits of the product in bullet form. Not more than 4 points
For example –
· Customizable,
· User Friendly,
· Reduce operating cost)
Feature of the product/ service / Please provide the features of the product in bullet form. Not more than 5 points
For example –
· HR Management
· Payroll Management
· Inventory Management
Number of Installation/ Clients / Please provide the Number of commercial installation/clients of the software.
Representative clients / Please provide the list of representative client of the products if any. For example – (ABC Hospital, MNO University, JKL Cement.)
Testimonial of a clients / Please provide a testimonial of a representative client. For example – (“xyz ERP 2.0 has been a tremendous addition to the organization. It makes life more convenient for everybody and helped to reduce cost by 10% last year” – Mr. Abu Taher, General Manager, ABC Hospital.e-mail address:……….)
What are highlights of the product? / Please provide the special highlight of the product if any in bullet form. For example – (
· Reduces the inventory cost by 30%.
· Increase the free cash flow by 20%
· 90% of client have not faced any post installation problem. )
Which industry/sector the product/service is mostly used for? / Please choose industry/ sector the product /service is mostly use. For example – (Health Care industry)
Which functional Category the product /service is most suitable for? / Please choose the functional category the product/service serves from the list below. For example – (Integrated Business Application)
ð Accounting & Financial Software
ð HR & Payroll, Data & Telecommunication
ð POS, Inventory
ð Marketing and Sales, , IT Infrastructure
ð Integrated Business Application & ERP
ð Utility & Billing
ð Office Management, Animation, Multimedia and Graphics
ð Mobile Application
ð Enterprise Content Management
ð Transaction Processing
ð E-Learning
ð CRM
ð Office Management
ð Banking Application
ð e-Commerce & Web Portal, Customized Software Development & others
ð Web Development Service,
ð IT Enabled Services (different ITES)
ð Others as collected through the submission
Information of the Company
Company NameBASIS Membership number (if any)
Full Mailing Address
Telephone
Fax
Name of the contact person
Mobile number of the contact person
E-mail Address (Only One)
Certification (if any) / Example: ISO 9001-2008, CMMI-3
Membership / Example: DCCI, BASIS etc.
Website
Company Profile / Word limit – 120 words.
You have to send the above information (for every enlistment) as a softcopy to along with a hard copy (together with payment).
Also Please Note:
1. Last Date of enlistment: 31st March’ 2011
2. Payment Method: PO or AC payee check in Favor of BASIS. No entry fee will be received without completed form and required content
3. BASIS will reserve the right to accept/edit/modify the entry or the content. Final format will be shared with the respective company before publishing the catalogue.
How to Advertise?
Software and IT Service Catalogue 2011 is an outstanding opportunity to advertise your product. The following are few of the many advantages:
· Increase your visibility. Make your product and service standout in the catalogue and catch the eye of the prospective buyer. Create more opportunity. Reach a large number of decision makers and decision influencers of public and private sector- people who matters the most in buying IT products
· The outreach of the catalogue will be huge and hence the overhead advertisement cost is relatively low.
· As the catalogues are high-quality printed pieces, both existing and prospective customers is likely to keep them. Therefore, duration of the visibility of your advertisement is longer than traditional print medium.
Following rates are applicable for advertisement:
Sponsorship Item / RateFull Page color / BDT 15, 000.00
Bookmark / BDT 60, 000.00 (SOLD)
Front back / BDT 150,000.00
Inner back / BDT 120, 000.00 (SOLD)
Back cover / BDT 500,000.00 (Allocated for gold sponsor)
Software and IT Service Catalogue 2011 Contact: