2014 NZRDA Marketing, Fundraising & Communications Survey

The purpose of this survey is to let NZRDA National Office know what Groups think about activities such as the Gingerbread Horse campaign, ‘Who can help Theo’ storybook, Horse of the Year and other initiatives, so we can develop the NZRDA Funding & Marketing plan for 2015 and beyond.

It also gives the National Office an insight as to what Funding, Marketing & Communications activities Groups either have in place, or plan to have in place from 2015, and what help they may need.

The survey shouldbe completed bythe RDA Group President or a Committee member, with the completed form returned to National Office by the end of term (26th September 2014) please.

Section 1: NZRDA Marketing, Fundraising & Communications

1.1NZRDA’sgeneral profile

AHow do you rate NZRDA’s overall general profile in New Zealand?

☐ 1(Poor) / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6 (Excellent)

BDo you think NZRDA’s overall profile has improved in the past 12 months?

☐Yes☐No☐Undecided

CWhat are the most effective ways that NZRDA currently publicises RDA in the community?

______

______

DWhat would you like to see NZRDA doing in the future to increase its community profile?

______

______

1.2NZRDA’s online presence

AHow do you rate NZRDA’s overall online presence (via the NZRDA website, Facebook page and online news or media presence)?

☐ 1(Poor) / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6 (Excellent)

BDo you think NZRDA’s overall online presence has improved in the past 12 months?

☐Yes☐No☐Undecided

CPlease rate the specific parts of NZRDA’s online presence, where 1 = poor and 6 = excellent:

NZRDA Website / ☐ 1 / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6
NZRDA Facebook Page / ☐ 1 / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6
Online news/media presence / ☐ 1 / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6

DWhat would you like to see NZRDA doing in the future to improve its online presence?

______

______

1.3NZRDA E-newsletter

AHow do you rate the NZRDA public E-newsletter?

☐ 1(Poor) / ☐ 2 / ☐3 / ☐4 / ☐5 / ☐6 (Excellent)

BWhat do you like about this newsletter?

______

______

CWhat would you like NZRDA to improve about this E-newsletter?

______

______

1.4Horse of the Year Campaign

ADid your Group put forward a Horse for NZRDA Horse of the Year in 2014?

☐Yes☐No

BIf No, why not?

______

CIf Yes, please tell us how you promoted your Horse for this campaign:

☐ Internally to RDA Volunteers, Riders and their families

☐ Media release(s) sent to your community newspaper

☐ Facebook and/or website posts

☐ Emails and/or newsletter article

☐ Other (please state):______

DWill your Group be putting forward a Horse for NZRDA Horse of the Year in 2015?

☐Yes☐No☐Undecided

EIf No, why not?

______

Section 2: NZRDA Fundraising Initiatives

2.1NZRDA 2014 Gingerbread Horse Campaign

ADid your Group actively participate in the NZRDA Gingerbread Horse Campaign this year?

☐Yes☐No

BIf Yes, tell us how you promoted the Gingerbread Horse campaignin your community:

☐ Internally to RDA Volunteers, Riders and their families

☐ Media release(s)sent to your community newspaper

☐ Facebook and/or website posts

☐ Emails and/or newsletter article

☐ Other (please state):______

CIf No, why not?

______

DWill your Group be actively promoting the Gingerbread Horse Campaign in 2015?

☐Yes☐No☐Undecided

EIf Yes, how many Bakers are you planning to enlist in support of your Group?

☐10 Bakers☐10 – 20 Bakers☐20 – 40 Bakers☐40 Bakers

FIf No, why not?

______

GWhat changes would you like to see NZRDA include in future Gingerbread Horse campaigns?
______

______

HAny other comments/suggestions aboutthis campaign?
______

______

2.2‘Who can help Theo?’ Children’s Storybook

ADid your Group choose to sell the ‘Who can help Theo?’ storybook this year?

☐Yes☐No

BIf Yes, please tell us how you promoted the children’s storybook within your community:

☐ Internally to RDA Volunteers, Riders and their families

☐ Media release(s) to your community newspaper

☐ Facebook and/or website posts

☐ Emails and/or newsletter article

☐ Other (please state):______

CIf No, why not?

______

DNZRDA may produce a new children’s storybook in 2015, based on a different Horse character.

Would your Group sell this new storybook in 2015?

☐Yes☐No☐Undecided

EIf Yes, how many would you order?

☐< 20 books☐20 – 50 books☐50 – 80 books☐80 books

FIf No, why not?

______

GWhat changes would you like to see NZRDA make for this next storybook?

______

______

2.3NZRDA Awareness Week Campaign

ADid your Group actively participate in NZRDA Awareness Week this year?

☐Yes☐No

BIf No, why not?

______

CIf Yes, please tell us what activities you organised in your community for Awareness Week:

☐ Street Appeal CollectionDate run: ______

☐ Group Open Day or other EventDate run: ______

☐ Media release to your community newspaper

☐ Facebook and/or website posts

☐ Other (please state):______

DNZRDA mayprovide additional resources and support to Groups for NZRDA Awareness Week in 2015. What additional resources do you think would be useful to Groups?

______

______

EAny other comments/suggestions in relation to NZRDA Awareness Week?
______

______

2.4Other Fundraising Campaigns and Initiatives

ANZRDA are developing additional fundraising initiatives for 2015 and beyond. Please tick any of the boxes below if your Group would be interested in being part of these initiatives:

☐ Melbourne CupSweepstakes – an event held eachMelbourne Cup day that encourages businesses to run sweepstakes in support of their local RDA Group

☐ Regular Giving – a campaign encouraging donors to make regular donations to their local Group

☐ Bequest campaign – a campaign encouraging donors to leave bequests to RDA

☐ Donation Tins – NZRDA to provide branded donation tins to Groups, todistribute to local businesses

BAre there any other national campaigns or initiatives that you would like NZRDA to consider in the future?

______

______

Section 3: Your RDA Group’s Marketing & Communications

3.1Support and Strategy

ADoes your Group have a dedicated person to look after your marketing and communications?

☐Yes☐No

BIf No, are you considering getting a dedicated marketing / comms person on board in 2015?

☐Yes☐No☐Undecided

CIf Yes, please provide more information on this person(s).

Volunteer or paid staff? / ☐ Volunteer / ☐Paid Staff / ☐Contractor/Outsourced

DDoes your Group have a Marketing Plan for 2014 / 2015?

☐Yes☐No

EIf No, why not?

______

GAnything else you would like to add?

______

______

3.2Your Group’s online presence

ADoes your Group have a website?

☐Yes☐No

BIf No, do you plan on getting a website in the near future?

☐Yes☐No☐Undecided

CIf Yes, are you happy with your current website?

☐Yes☐No

DIf No(for Question C),what are you not happy about?

______

______

EDoes your Group have a Facebook page?

☐Yes☐No

FIf No, do you plan on getting a Facebook page in the near future?

☐Yes☐No☐Undecided

GIf No, why not?

______

HAnything else you would like to add about your Group’s overall online presence?

______

______

3.3Group Newsletter / E-newsletter

ADoes your Group have an Electronic newsletter or printed newsletter?

☐E-newsletterAudience is: ☐Internal OR☐External (public)

☐ Printed newsletterAudience is: ☐Internal OR☐External (public)

☐ BothAudience is: ☐Internal OR☐External (public)

☐ Neither

BIf Neither, why not?

______

CIf you have an E-newsletter, how often do you send it out and how?

Frequency / ☐ Monthly / ☐ Bi-Monthly / ☐Quarterly / ☐Irregular
Method of Delivery / ☐ Email / ☐ MailChimp / ☐Other program

DIf you have a printed newsletter, how often do you send it out and how?

Frequency / ☐ Monthly / ☐ Bi-Monthly / ☐Quarterly / ☐Irregular

3.4Media Engagement

AHas your Group sent a media release to your local newspaper this year?

☐Yes☐No

BIf No, why not?

______

CIf Yes, please provide details

______

______

DAnything else you would like to add about your Group’s media engagement?

______

______

3.5Regional Games Events

ADoes your Group participate in Regional Games with other Groups?

☐Yes☐No

BIf Yes, please provide details on when you hold these Games, and the other RDA Groups you participate with.

______

______

CIf No, why not?

______

DWould your Group be willing to be part of a Regional games programme in 2015 and beyond?

☐Yes☐No☐Undecided

EAnything else you would like to add about Regional Games?

______

______

Section 4: Your Group’s Fundraising

4.1Support and Strategy

ADoes your Group have a dedicated person to look after your fundraising?

☐Yes☐No

BIf No, are you considering getting a dedicated fundraising person on board in 2015?

☐Yes☐No☐Undecided

CIf Yes, please provide more information on this person(s).

Volunteer or paid staff? / ☐ Volunteer / ☐Paid Staff / ☐Contractor / Outsourced

DDoes your Group have a Fundraising Plan for 2014 / 2015?

☐Yes☐No

EIf No, why not?

______

FDoes your Group have a policy on handling and processing donations?

☐Yes☐No

GPlease choose the sentence that best fits your Group:

☐Our Group is comfortable with the level of funding and support it receives from the community

☐Our Groupis receives enough community funding & support to operate, but would like more

☐Our Group is struggling to operate because it receives very little communityfunding & support

☐Other (please state): ______

HAnything else you would like to add?

______

______

4.2Core Fundraising Activities

APlease state what core fundraising activities your Group undertakes:

☐ Grant funding
☐ Lottery / COGs Funding
☐ General Donations
☐ Regular Giving
☐ Bequest Programme
☐ Open Day Events
☐ Other (please state): ______
☐ Horse Sponsorship Programme
☐ Other Sponsorship (please state): ______
☐ Other (please state): ______

BOf these fundraising activities, which are the top three most vital to your Group income-wise?

1) ______

2) ______

3) ______

CWhich of these activities (if any) would you like additional support from NZRDA for?

______

______

DAnything else you’d like to add?

______

______

4.3Other Income Generation

AOutside of your core fundraising activities, what other ways of generating income does your Group undertake (if any)?

☐ Riding Lessons
☐ After School Programme
☐ SchoolHoliday Programme
☐ Arena / Room Hire
☐ Other (please state): ______

BOf these other activities, which are the top three most vital to your Group income-wise?

1) ______

2) ______

3) ______

CWhich of these activities (if any) would you like additional support from NZRDA for?

______

______

DAnything else you’d like to add?

______

______

Section 5: Your Group’s Branding

AFor each of the branded items below, please state whether you believe your Group complies with the NZRDA Brand standards:

Uniform / ☐ Yes / ☐ No / ☐ Not applicable
Arena Signage / ☐ Yes / ☐ No / ☐ Not applicable
Website / Facebook / ☐ Yes / ☐ No / ☐ Not applicable
Branded materials (brochures, stationery, banners etc) / ☐ Yes / ☐ No / ☐ Not applicable

BIf you’ve answered No to any of the above, why not?

______

______

CWhich of these activities (if any) would you like additional support from NZRDA for?

______

______

DAnything else you’d like to add?

______

______

Declaration

I, <name> ______
have completed this survey and declare that it represents the view of my RDA Group.

Name of Group______

Position at Group______

Thank you

Thank you for competing this survey, which will help NZRDA to be able to provide a higher level of support to your Group. Once completed, you can either email this survey to NZRDA National Office at , or post the survey to us at:

NZRDA

PO Box 58110

Whitby, Porirua 5245

If you have any questions or concerns, then please contact NZRDA National Office on 0800 4NZRDA

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