CONTENTS
Welcome from Dean of Business School
1. COURSE LEADER INTRODUCTION
2. BRIGHTON BUSINESS SCHOOL
3. COURSE MANAGEMENT AND ADMINISTRATION
3.1 Course management team, course board and examination board
3.2 Communications between staff and students
3.3 Where to turn for advice and guidance
3.4 Student representation and feedback
3.5 Annual academic health process
4. COURSE STRUCTURE AND CONTENT
4.1 The programme calendar
4.2 Course aims
4.3 Teaching & learning methods
4.4 Course structure & content
4.5 English language support programme
4.6 Careers support
5. COURSE ASSESSMENT
5.1 Nature of assessment
5.2 Coursework marking guidelines
5.3 Coursework presentation
5.4 Referencing your work
5.5 Coursework word limit and word ranges
5.6 Coursework submission
5.7 Late coursework
5.8 Coursework extensions
5.9 Return of coursework
5.10 Examination timetables
5.11 Examination past papers
5.12 Use of dictionaries in examinations
5.13 Examination results
5.14 Mitigating circumstances
5.15 Plagiarism, collusion and cheating in examinations
5.16 Appealing the decision of an examination board
6. COURSE SPECIFIC REGULATIONS
6.1 Minimum pass mark, referrals and failures
6.2 What happens if I then fail a referral?
6.3 Compensation within modules (qualified pass)
6.4 Deferrals
6.5 Award of Post-Graduate Certificate in Marketing (60 credits)
6.6 Maximum period of study
6.7 Maximum registration period
6.8 Intercalation
7. LIBRARY, COMPUTING AND MEDIA SERVICES
7.1 The library service
7.2 Library services to part-time students
7.3 The Online Library
7.4 Computing services for students based at Mousecoomb
7.5 Media Centres
7.6 Studentcentral
7.7 ASK Study Guide
7.8 Useful web addresses
8. STUDENT SERVICES
9. STUDENT ENTITLEMENTS AND RESPONSIBILITIES
9.1 Student Charter
9.2 Brighton Business School – Attendance and Engagement policy
9.3 Disability statement
9.4 Fire evacuation
9.5 Observing copyright laws
APPENDIX
Submitting Assignments through Studentcentral
Welcome from Professor Aidan Berry, Dean of Brighton Business School
I am very pleased to have this opportunity to welcome you to our Brighton Postgraduate Certificate in Social Marketing course. As Dean of the Brighton Business School I am proud of our recent success in positioning the Business School a leading local and regional provider of management courses within a successful university. The University of Brighton improved its ranking by 21 places in the 2008 RAE and the Business School was in the upper quartile of Business Schools in terms of the percentage of 4* (world leading) research.
Our mission statement clearly sets out the underpinning teaching and learning philosophy that will be governing your study whilst on the course.
“Brighton Business School is a professional business school that aims to be a leading provider of exciting and relevant management and professional education that makes a positive difference to current managers and potential leaders of the future, which is underpinned by appropriate research and which adds value to individuals, employers and society at large.”
The strength of the postgraduate programmes within the Business School context lies in the connections with business, the public service and professional bodies, a growing research base and staff capability to make significant organisational impact through teaching that is grounded in theory and practice. The Brighton Business School considers it a priority to add sustainable value to its stakeholders through well designed and high quality teaching and learning provision. I hope that you will prosper as a student on our Postgraduate Certificate in Social Marketing course both with regards to your professional and personal development but also that you will also be able to build on the learning and networks in the future, long after the completion of the course.
Professor Aidan Berry
Dean of Brighton Business School
1. COURSE LEADER INTRODUCTION
Welcome to the Postgraduate Certificate in Social Marketing course. This handbook has been designed and written to give you information on the people who are involved in leading, teaching and administering the course, the procedures, regulations and student representation. The handbook also gives you the details of the course structure and the syllabuses.
The marketing discipline of which social marketing is a specialist field is essentially one in which the development of knowledge and theories is grounded in marketing practice. As such the subject has a body of knowledge that has evolved through scholarly activity testing and evaluating theories based on practice. This interaction between theory and practice means that the subject can be approached from theory first (based on practical knowledge, theory building and research) or from a practice-based perspective (based on the practice of marketing at a firm specific-level).
Social Marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals relevant to a social good. It has a strong focus on understanding the motivations of the target audience or ‘customer’ when planning programmes to influence, and ultimately work to change behaviour. Social marketing builds on and complements the core discipline of marketing. The course explores ways in which individual managers and professionals can utilise social marketing to develop behavioural interventions.
We hope that you find the experience on the course challenging and rewarding
Matt Wood
Course Leader
.
2. BRIGHTON BUSINESS SCHOOL
Your school is Brighton Business School. The Dean of Brighton Business School is Professor Aidan Berry. More information about the work of the School may be found on the school web site at: www.brighton.ac.uk/bbs
The Business School’s contact details are:
Brighton Business School
University of Brighton
Mithras House
Lewes Road
BRIGHTON
BN2 4AT
Tel: (01273) 600900 (Switchboard)
Fax: (01273) 642980
The Academic year dates for the School are:
AUTUMN TERM
24 September 2012 – 14 December 2012
SPRING TERM
7 January 2013 – 22 March 2013
SUMMER TERM
15 April 2013 – 7 June 2013
3. COURSE MANAGEMENT AND ADMINISTRATION
3.1 Course management team, course board and examination board
3.2 Communications between staff and students
3.3 Where to turn for advice and guidance
3.4 Student representation and feedback
3.5 Annual academic health process
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3.1 Course management team, course board and examination board
3.1.1 Course management team
Responsibility for the day-to-day running of your course lies with the course management team, comprising your course leader, your course administrator, and the members of staff teaching on the course. Their contact details are as follows:
Responsibility / Staff / Room no / Tel no / E-mail addressMKM30 Module Tutor / Julie Alexander / M223 / 2712 /
MKM30 Module Leader / Sarah Cork / M223 / 2712 /
Joint Course Leader / Matthew Wood / M149 / 2144 /
Course administrator / Chris Gaterell / M159 / 2948 /
Profiles of academic staff may be found on the School website at:
http://www.brighton.ac.uk/bbs/contact/academic.php
3.1.2 Course board
Each course within the School has a course board. The responsibilities of course boards include:
• ensuring the smooth operation of the course;
• reviewing syllabus content, teaching methods, assessment and resources and generally monitoring the course in operation;
• supervising the administration of the assessment procedures in accordance with the assessment regulations and the aims of the course;
• liaising with the Examination Board and advising when necessary;
• maintaining effective feedback arrangements between the lecturers and the course members;
• planning and recommending policy with regard to the operation of the course;
• exercising such other functions as may be requested by the School Board.
The membership of course boards is as follows:
Course Leader
Student Representative(s)
Course Administrator(s)
Module Leaders
Information Adviser (or nominee)
Programme Leader
Assistant Head (Postgraduate)
Each course board will normally meet two or three times a year to hear reports on the progress of each year of the relevant course. The board will discuss both students' and tutors’ reports and take action where appropriate. If an issue arises which is clearly beyond the scope of the course board and requires further consideration, then it will be referred to the School Board. Copies of the minutes of course boards will normally be published on the school area on studentcentral within three weeks of each board on the “My School: Brighton Business School” area.
3.1.3 Examination boards
Each course within the School is allocated to an examination board, which considers each student’s overall performance and makes decisions on awards and progression (see section 6 of this course handbook).
3.2 Communications between staff and students
Effective communication between staff and students is very important, and the School facilitates this in a range of ways.
3.2.1 We contact you
· Through the student notice boards
· Through the postgraduate student mailboxes
· Through Studentcentral
· By e-mail – using your University e-mail address (see 3.2.6 below)
· By mobile phone
The notice-boards, plasma screen and student mailboxes are all in Mithras House, close to the postgraduate office in M159. Through them you will be told about changes in timetables, cancellations and re-locations, the membership of groups, notes about examinations and essays, internal and external mail. Changes are frequent at the start of the academic year so please check them daily. It is your own responsibility to keep up with any announced changes.
You must complete the personal information form sent out with your induction material and return it to the Postgraduate Office. Please ensure that we have taken a digital photograph of you. If you change your personal details (address, name etc) you must notify the Postgraduate Office immediately in writing (by letter or e-mail) and change your personal details on-line on Studentcentral.
3.2.2 You contact us
· By knocking on the doors of academic and administrative staff
· By slipping messages under our doors when we are not there
· By calling us by phone
· By e-mail. E-mail addresses of all staff are readily available.
· Important messages and official documents can be handed in to the Postgraduate Office (M159)
3.2.3 Postgraduate office
The Postgraduate Office is located in Room M159 and is staffed by Julie Watson and her team of course administrators. They have responsibility for all initial enquiries: for most queries you should see them first (what to do, where to go, requests for freely available handouts, information sheets, etc).
Opening times during term time
Mithras House:
07.00 – 21.00 (Monday- Thursday)
07.00 – 19.00 (Friday)
Postgraduate Office:
08.30 – 17.00 (Monday to Thursday)
08.30 –16.30 (Friday)
3.2.4 How to locate an office or lecture room
Most University room numbers are in two parts each of which convey information. For example, to find room M160, you need to go to Mithras House, then the first floor (the first digit is a “1”) and then look for room M160. Similarly the computer pools will have numbers such as MA201, signifying Mithras Annexe, on the second floor and W321, somewhere on the third floor of the Watts Building. Outside the School Office (M140) you will find on the wall a list of all the staff with their telephone numbers, e-mail addresses and office numbers. Next to the list is a display of all the staff photographs.
3.2.5 University telephone numbers
The standard University telephone exchange number is 01273 600 900. To directly reach a member of staff, once you know their internal extension number you need to add 64 before the internal extension number. For example, the postgraduate office extension is 2197. To reach them from outside you would need to dial 01273 642197. Alternatively dial 01273 600 900 and ask for a particular member of staff.
3.2.6 Your email address
Every member of the university has a central email address usually in the form . This is the address that we will use to contact you and it is your responsibility to ensure that the Postgraduate Office is kept fully informed of any changes.
3.2.7 Proof of enrolment
If you need a letter confirming your enrolment on a University course (e.g. for the purposes of a career development loan from your bank) you must request this from the University Student Office (Registry), Mezzanine Floor, Cockcroft Building. Please note that your School staff are not permitted to produce these letters
3.3 Where to turn for advice and guidance
Although every effort is made by staff to ensure that your course runs without problems we recognise that these do occasionally arise. The following notes provide guidance on the procedures to be followed in the event of problems arising during the course or with assessment. At each stage it is expected that the staff involved will try to find a solution to the difficulty. However, you should bear in mind that in some cases it is not within their power to solve them and, as such, it may need to be referred on to another body. It is permissible to miss out a stage in these procedures when a problem is urgent and the appropriate lecturer/tutor is unavailable, or where for other reasons it may be appropriate.
3.3.1 Administrative problems
In the first instance, you should contact your course administrator about problems of an administrative nature. If the problem still remains unresolved then you should contact your course leader.
3.3.2 Personal problems
In the first instance, you should contact your course leader.
3.3.3 Academic problems (unrelated to coursework and examinations)
Stage 1 Discuss with lecturer
concerned
Not Resolved Resolved No further action needed
Stage 2 Bring to attention of
course leader or deputy
course leader
Not Resolved Resolved No further action needed