2nd WORKSHOP 
ON 
MANAGING CULTURAL 
ORGANIZATIONS
Chairperson:
Professor Luca ZAN
University of Bologna, Bologna, Italy
School of Economics, Piazza Scaravilli 1
December 13-14, 2004
PROGRAMME
Monday, december 13, 2004
8:20 – 9:00Registration
9:00 – 9:15Welcome
9:15 – 10:45Plenary Session :
Accounting under multiple rationalities - a study of the Royal Stockholm Philharmonic Orchestra
Brettell Grip Anna-Karin - Linda Portnoff
Managing music organisations. Understanding the economics of aesthetic choices.
Mariani Marcello Maria - Luca Zan
10-45 – 11:15Coffee Break
11-15 – 12:45Parallel Session A
And the band played on: music and the workplace - continuity and change in the British Brass Band movement
 El-Sawad Amal - Amal El-Sawad And Joanne Duberley
Developing innovative cultural products: a creative and cultural industry systems view
Seymour Richard - Marylouise Caldwell - Cynthia Webster
Parallel Session B
Cultural economics: a critique based on the heritage industry in the UK
Harrison Pegram -
Measuring museums' social merits: the case of the Museo di Storia Naturale of Novara
Sibilio Barbara - Barbara Sibilio Parri - Maria Laura Tomea Gavazzoli
12:45 – 14:00Lunch
14:00 – 16:15Parallel Session A
Consumer negotiation of the contemporary art market: investigating products and actors
Ahola Eeva-Katri
Social structures and value creation of contemporary art. evidences from Arte Fiera - Bologna
Boari Cristina - Raffaele CorradoIdentity formation of the professional artist: insights into the self-managed process of artistic production
Kosmala Maclullich Katarzyna -
Parallel Session B
Managing the value of ecclesiastic and religious heritage. the experience of some Italian dioceses.
Del Baldo Mara - Del Baldo Katja
Emergence and design reacting to the unexpected. the South Tyrol Museum of Archeology
Frigotto Maria Laura -
Building new representations in a moving organization: the Musée des Arts et Traditions Populaires - Paris
Szendy-El Kurdi Eila
16:15 – 16:45Coffee break
16:45 – 18:15Plenary Session: 
Current trends in governance and management reforms of public cultural institutions and organisations in Europe
Boylan Patrick 
The role of the community-based art museum in a large metropolitan area
Torres-Baumgarten Gladys - Pat Kettenring
TUESDAY, december 14, 2004
8:30 – 10:00Parallel Session A
'Selling pooh down the river' - managing brand extensions of iconic literary children's
characters with integrity
Booth Elizabeth - Debi Hayes
Social network analysis: a case of Istituzione Biblioteche di Roma
Severino Fabio - Giuseppe Anzera
Parallel Session B
The role of performance measurement systems in museums: the case of Santa Maria della Scala
Magliacani Michela - Angelo Riccaboni
From performance measurement to performance management. a survey within
english non-national museums
Nuccio Massimiliano -
10:00 – 10:30Coffee break
10:30 – 12:00Parallel Session A
New trends in cultural markets: the process of value creation in the Linea d’Ombra case study
Calcagno Monica - Sergio Faccipieri - Elena Rocco
Demonstrating individualism effects in cultural consumption 
Caldwell Marylouise - Richard Seymour - Paul Henry
Parallel Session B
 ‘Keep on Track’: Towards a coherent framework for the planning, management and evaluation of heritage trails
Debi Hayes and Nicola MacLeod
Management of a theatrical company - between art and market - the case of Byteatern
Duhlin Olle - Lars Lindkvist
12:00 – 12:45Plenary Session
Baumol’s “suppressed” cost disease and programmatic choices by Flemish subsidised theatres
Werck Kristien - Grinwis, M. And Bruno Heyndels
12:45 – 14:00Lunch
14:00 – 15:30Parallel Session A
Product creation and product management policies in cultural organizations:
"Scrovegni Chapel" case
Crisci Francesco - Elena Bonel, Donata Collodi
Projects as we have never seen them
Lindqvist Katja H.
Parallel Session B
Financial performance and social cohesion: a comparison between Royal Opera House (UK) and Teatro dell’Opera di Roma (Italy) Donato Fabio –
The capital structure of cultural non-profit organisations: theory and u.s. evidence
Jegers Marc - Ilse Verschueren 
15:30 – 16:00Coffee Break
16:00 – 17:30Plenary Session
Cultural production and economic renewal and regeneration in Atlantic Canada: the case of cape Breton island
Haiven Larry
Intersectorial action, sustainability, social management and social venture capital. a new way for designing, implementing and financing cultural and arts projects at the international level
Trimarchi Michele - Marco Meneguzzo
17:30- 17:45Conclusions
LIST OF PARTICIPANTS
AHOLA EEVA-KATRI 
HELSINKI SCHOOL OF ECONOMICS 
P.O. BOX 1210 
00101 HELSINKI 
FINLAND
Tel: 358 9 43138 385 Fax: 358 9 43138 305 Email: 
AMENTA CARLO 
UNIVERSITY OF PALERMO 
VIALE DELLE SCIENZE, EDIFICIO 15 (C/O PROF. PAOLO DI BETTA) 
90100 PALERMO 
ITALY
Tel: 39 0338 4789223 Fax: 39 091 303293 Email: 
BOARI CRISTINA 
UNIVERSITY OF BOLOGNA 
PIAZZA SCARAVILLI 2 
40126 BOLOGNA 
ITALY
Tel: 39 51 258075 Fax: 39 51 258074 Email: 
BONEL ELENA 
CA'FOSCARI UNIVERSITY OF VENICE 
DEPARTMENT OF BUSINESS MANAGEMENT 
SAN TROVASO 1075 
30123 VENICE 
ITALY
Tel: 39 0412348711 Fax: 39 0415208657 Email: 
BOOTH ELIZABETH 
UNIVERSITY OF GREENWICH BUSINESS SCHOOL, OLD ROYAL NAVAL COLLEGE, PARK ROW 
LONDON 
SE10 9LS 
U.K.
Tel: 00 44 20 8331 9051 Email: 
BOYLAN PATRICK 
38 KINGSMEAD ROAD 
LEICESTER LE2 3YB 
U.K.
Tel: 44 1162885186 Fax: 44 1162885186 Email: 
BRETTELL GRIP ANNA-KARIN 
STOCKHOLM SCHOOL OF ECONOMICS 
DEPARTMENT OF ACCOUNTING 
BOX 6501 
11383 STOCKHOLM 
000 STOCKHOLM 
SWEDEN
Tel: 0708 908180 Email: 
CALCAGNO MONICA 
DEPARTMENT OF MANAGEMENT AND BUSINESS ADMINISTRATION - 
S. GIOBBE 
30123 VENEZIA 
ITALY
Tel: 39 041 2348700 Email: 
CALDWELL MARYLOUISE 
UNIVERSITY OF NSW 
MARKETING 
JOHN GOODSELL BUILDING 
UNSW 2052 SYDNEY 
NSW 
AUSTRALIA
Tel: 612 9385 3383 Fax: 612 9663 1985 Email: 
COLLINI PAOLO 
VIA INAMA 5 
I-38100 TRENTO 
ITALY
Tel: 39 0461 882136 Fax: 39 0461 882124 Email: 
COOPMAN NICOLE 
EIASM 
PLACE DE BROUCKERE, 31 
1000 BRUSSELS 
BELGIUM
Tel: 32 02 226.66.63 Fax: 32 02 512.19.29 Email: 
DEL BALDO MARA 
UNIVERSITY OF URBIN 
ISITUTO STUDI AZIENDALI 
VIA SAFFI, 42 
, 61029 URBINO 
PU 
ITALY
Tel: 0541 855525 Fax: 0541 855525 Email: 
DONATO FABIO 
FACULTY OF ECONOMICS 
VIA DEL GREGORIO, 13 
44100 FERRARA 
ITALY
Tel: 39 0532 293029 Fax: 39 0532 293014 Email: 
DUBERLEY JOANNE 
BIRMINGHAM UNIVERSITY 
BUSINESS SCHOOL 
EDGBASTON 
BIRMINGHAM 
B15 2TT 
U.K.
Tel: 0044 (0) 121 414 6387 Email: 
DUHLIN OLLE 
HÖGSKOLAN I KALMAR 
HANDELSHÖGSKOLAN BBS 
391 82 KALMAR 
SWEDEN
Tel: +4670 4012833 Email: 
EL-SAWAD AMAL 
LOUGHBOROUGH UNIVERSITY, 
BUSINESS SCHOOL 
LOUGHBOROUGH 
LEICESTERSHIRE LE11 3TU 
U.K.
Tel: +44 1509 223649 Email: 
FRIGOTTO MARIA LAURA 
TRENTO UNIVERSITY 
DEP. OF MANAGEMENT AND COMPUTER SCIENCE 
VIA INAMA, 5 
38100 TRENTO 
ITALY
Email: 
GAVAZZOLI TOMEA 
ITALY
HAIVEN LARRY 
DEPT. OF MANAGEMENT 
SAINT MARY'S UNIVERSITY 
923 ROBIE STREET 
B3H 3C3 HALIFAX 
NOVA SCOTIA 
CANADA
Tel: 1 902 420-5082 Fax: 1 902 420-5119 Email: 
HARRISON PEGRAM 
EUROPEAN BUSINESS SCHOOL LONDON 
REGENT'S COLLEGE 
LONDON 
N1 4NS 
U.K.
Email: 
HAYES DEBORAH 
UNIVERSITY OF GREENWICH 
BUSINESS SCHOOL 
PARK ROW 
GREENWICH 
LONDON 
SE10 9LS 
U.K.
Tel: +44 020-8331-8828 Fax: +44 020-8331-9005 Email: 
JEGERS MARC 
VUB - FREE UNIVERSITY BRUSSELS 
PLEINLAAN 2 
1050 BRUSSEL 
BELGIUM
Tel: 32 2 6292113 Fax: 32 2 6292060 Email: 
KETTENRING PATRICIA 
BUSINESS & THE ARTS 
RUTGERS BUSINESS SCHOOL 
111 WASHINGTON STREET 
NEWARK 
NEW JERSEY 07102-3027 
U.S.A.
Tel: 973- 353-5961 Fax: 973 353-1011 Email: 
KOSMALA MACLULLICH KATARZYNA 
SCHOOL OF MANAGEMENT AND LANGUAGES 
HERIOT-WATT UNIVERSITY 
RICCARTON 
EDINBURGH 
EH14 4AS 
U.K.
Email: 
LINDQVIST KATJA H. 
STOCKHOLM UNIVERSITY 
SCHOOL OF BUSINESS 
106 91 STOCKHOLM 
SWEDEN
Tel: 46 8 6747146 Fax: 46 8 6747440 Email: 
MACLEOD NICOLA 
UNIVERSITY OF GREENWICH 
BUSINESS SCHOOL 
PARK ROW 
GREENWICH 
LONDON 
SE10 9LS 
U.K.
Tel: 0208 331 9316 Email: 
MAGLIACANI MICHELA 
UNIVERSITA DI SIENA 
P.ZZA S. FRANCESCO 8 
53100 SIENA 
ITALY
Tel: 39 0577235046 Fax: 39 0577232641 Email: 
MELANDER PREBEN 
COPENHAGEN BUSINESS SCHOOL 
CVL 
HOWITZVEJ 13 
2000 FREDERIKSBERG 
DENMARK
Tel: 045 38 15 29 02 Fax: 045 38 15 29 95 Email: 
MORETTI ANDREA 
UNIVERSITA' DEGLI STUDI DI UDINE 
DIPARTIMENTO DI SCIENZE ECONOMICHE 
VIA TOMADINI 30/A 
33100 UDINE 
UDINE 
ITALY
Tel: 39 (0)432.249237 Fax: 39 (0)432.249229 Email: 
NUCCIO MASSIMILIANO 
IULM DEPARTMENT OF ECONOMICS AND MARKETING - VIA BÒ 8 - 
20143 MILANO 
ITALY
Tel: 39 02 891412630 Email: 
ÖSTMAN LARS 
STOCKHOLM SCHOOL OF ECONOMICS 
ACCOUNTING DEPARTMENT 
BOX6501 
113 83 STOCKHOLM 
SWEDEN
Email: 
PORTNOFF LINDA 
STOCKHOLM SCHOOL OF ECONOMICS 
BOX 6501 
SE 113 83 STOCKHOLM 
SWEDEN
Email: 
ROODHOUSE SIMON 
BOLTON INSTITUTE 
CHADWICK CAMPUS - CHADWICK STREET 
BOLTON BL2 1JW 
U.K.
Tel: 44 1204 903351 Email: 
SEVERINO FABIO 
UNIVERSITÀ LA SAPIENZA 
DIPARTIMENTO DI SOCIOLOGIA E COMUNICAZIONE 
VIA GRAN SASSO 43 
00141 ROME 
ITALY
Tel: 335 320338 Email: 
SEYMOUR RICHARD 
UNSW 
PO BOX 6480 
1466 SYDNEY 
NSW 
AUSTRALIA
Email: 
SIBILIO BARBARA 
VIA DELLE PANDETTE, 9 
50127 FIRENZE 
ITALY
Tel: 055 570128 Fax: 055 4374910 Email: 
TORRES-BAUMGARTEN GLADYS 
KEAN UNIVERSITY 
MANAGEMENT AND MARKETING DEPT 
1000 MORRIS AVE. 
UNION 
NEW JERSEY 07083 
U.S.A.
Tel: 973 746-1467 Email: 
VECCO MARILENA 
UNIVERSITY CA' FOSCARI OF VENICE 
DORSODURO 3488/U 
ICARE INTERNATIONAL CENTER FOR ART ECONOMICS 
30123 VENICE 
ITALY
Tel: 0039 041 716690 Fax: 0039 041 795639 Email: 
WERCK KRISTIEN 
VRIJE UNIVERSITEIT BRUSSEL MICE 
PLEINLAAN 2 
1050 BRUSSELS 
BELGIUM
Tel: 32 026292272 Fax: 32 026292060 Email: 
ZAN LUCA 
UNIVERSITY OF BOLOGNA 
VIA ANGELELLI 10 
40137 BOLOGNA 
ITALY
Tel: 39 051 2098077 Fax: 39 051 2098074 Email: 
