Weekly Review Quiz As of 2013-01-24

Weekly Review Quiz as of 2013-01-24

Economics: Micro

Magazines Cross the Digital Divide

by Keach Hagey

01/19/2013

http://online.wsj.com/article/SB10001424127887323706704578227880541302630.html

1. In the book and newspaper industries,

a) digital versions are typically cheaper than print ones. But some in the newspaper world are going the other way, charging more for their digital versions.

* b) digital versions are typically cheaper than print ones. But some in the magazine world are going the other way, charging more for their digital versions.

c) print versions are typically cheaper than digital ones. But some in the newspaper world are going the other way, charging more for their print versions.

d) print versions are typically cheaper than digital ones. But some in the newspaper world are going the other way, charging more for their print versions.

e) print versions are typically the same prices as digital ones. But some in the magazine world are charging more for their print versions.

Wal-Mart Toughens Supplier Policies by Shelly Banjo 01/22/2013 http://online.wsj.com/article/SB10001424127887323301104578256183164905720.html

2. Wal-Mart Stores Inc. is warning suppliers that it is adopting a "zero tolerance policy" for violations of its global sourcing standards, and soon plans to immediately sever ties with anyone who subcontracts work to factories without the retailer's knowledge. Labor activists played down Wal-Mart's new policies as modest steps that don't address vital problems, such as

a) the unwillingness of Wal-Mart to strengthen its subcontractor monitoring program.

b) the inability of Wal-Mart to strengthen its subcontractor monitoring program.

c) the unwillingness of Wal-Mart to create a fund that subcontractors can tap into to make safety improvements.

d) the wages that Wal-Mart pays to its subcontractors’ workers.

* e) the fees Wal-Mart pays its suppliers.

Google Stems Ad-Price Dip in Quarter by Amir Efrati and John Letzing 01/23/2013 http://online.wsj.com/article/SB10001424127887323940004578258183737840210.html

3. Google had been recently beset by concerns over the slowing revenue growth from ads on its Web-search engine, YouTube video site and other sites. The cause of the slowing revenue growth:

a) Google’s shift in its strategic focus from search to its recently-acquired Motorola mobile devices division.

b) Chief executive Larry Page’s recent illness.

* c) A growing percentage of Google searches have migrated to mobile devices.

d) The substantial drop in the number of clicks on online ads.

e) The increasing popularity of Microsoft’s Bing search engine.

Dirty Old Diesel Gets Boost In Search for Fuel Economy by Mike Ramsey and Christina Rogers 01/23/2013 http://online.wsj.com/article/SB10001424127887323468604578248112616122612.html

4. In the race to make cars go farther on a gallon of fuel, diesel is suddenly gaining some ground. These automobile manufacturers are all preparing to offer diesel models in 2013, expanding the diesel choices available to U.S. drivers:

a) Bayerische Motoren Werke AG, Daimler AG, and Volkswagen AG.

b) Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG.

* c) Chrysler Group LLC, General Motors Co., and Mazada Motors Corp.

d) Chrysler Group LLC, Daimler AG, and Volkswagen AG.

e) Daimler AG, General Motors Co., and Mazada Motors Corp.

McDonald's 300-Billionth Burger Delayed by Spencer Jakab 01/23/2013 http://online.wsj.com/article/SB10001424127887323301104578258113829116672.html

5. McDonald’s Corp. was on track to crack 300 billion burgers sold by this year. A recent slowdown has likely delayed that. The Wall Street Journal reports that the cause of the slowdown is:

a) McDonald’s has priced its burgers too high.

* b) Fast food isn’t the growth business it once was.

c) McDonald’s ads have become stale.

d) The mad cow disease scare of late 2012.

e) The slowing pace at which McDonald’s has introduced new menu items.