Online Title

Character Count Limit: 120

The Online Title is displayed with your item on product detail pages and search pages in our web stores.

Eliminate anything that a customerwould not key into internal or external search engines to find a product. Capitalize the first letter of each word in the title. Avoid using "the", "a", "an" except when necessary within a title (e.g., Dora the Explorer; Jake and the Never Land Pirates). Avoid using symbols. Use hyphensto separate elements(Babies R Us Girls’ Toddler Sippy Cup – 8 oz. – Pink). Use model numbers only when model number is something consumers would key into the internal or external search to find a product.(i.e. LEGO Chima Lion Legend Beast (70123))

What to include (when applicable):Brand name, size, series name, item type, product name, gender, character/theme, capacity

Hardline Example: Toys R Us Plush 10 inch Classic Bear - Brown

Softline Example: Babies R Us Boys’ 4 Pack Short Sleeve Bodysuit

Online Long Description

Character Count Limit: 2,000

The Online Long Description is a customer-facing description displayed with your item on the product page. It should provide details and information about the product the customer should know when making their purchase decision.

The first 160 characters of the long description is the META description tag. META description tags are used to entice users to click through to a page while providing keywords for search engines to index. The product name must appear somewhere in the META description tag. Product model numbers should be kept out of the META description. Include as many of the most important features as possible in the 160-character limit.

What to include (when applicable):

Hardline products: Battery information, safety information, assembly instructions

Softline products: Size, washing instructions, design/pattern, Country of Origin, fabric/materials

All products: Product features, character theme, color/design, item dimensions and weight, weight capacity, safety/security features, materials/components, additional included items, warranty information

Hardline Example:

A "beary" cute pal is excited to meet you! The Classic Bear from Toys’R’Us Plush, a Toys’R’Us exclusive, measures 10" in height and has soft fur and kind eyes; above all else, he'll always be there for a good cuddle!
The Toys’R’Us Plush 10 inch Classic Bear in Brown features:

  • Includes one stuffed bear
  • Bear has soft, brown fur, friendly eyes and an adorable tail
  • Floppy arms and legs make for super snuggling
  • When it's time for his bath, surface wash with warm water

Ranging from oversized imaginary creations to life-like plush reproductions, Toys’R’Us Plush stuffed animals and toys all have one thing in common; the real happiness that a super soft plush toy can bring a child or adult. As part of the Toys’R'Us family of private label brands, Toys’R’Us Plush toy animals offer tremendous value and quality for children's pretend play.Toys’R’Us Plush toys - exclusively at Toys'R'Us...it's a zoo in here!
Be sure to visit our Toys'R'Us Exclusive Brand Store for superior toys, games and more.

Softline Example:

Your one-of-a-kind guy will love showing off with this Babies'R'Us Boys' 4-Pack of Short-Sleeve Bodysuits! Each suit features lap shoulders and snaps at the crotch for easy dressing and changing, while assorted full-color graphics offer too-cute touches for your little trendsetter.
The Babies’R’Us Boys 4 Pack Short Sleeve Bodysuits set features:

  • Includes 4 different bodysuits
  • Each features a colorful, unique design
  • Ribbed material at the crew neckline and leg openings ensures a snug fit
  • Lap shoulders and snaps at the crotch simplify dressing
  • Made of 100% cotton
  • Machine wash warm, tumble dry low
  • Imported

Babies'R'Us is the baby product authority and a trusted resource on the journey to and through parenthood. Our 4 pack bodysuits are the perfect wardrobe multiplier. Each comes with its own set of coordinated designs in the softest combed cotton including stripes, prints and embroideries. They make a perfect outfit worn back with our coordinating 2 pack pants.

Be sure to visit our Babies'R'Us Exclusive Brand Store for superior baby essentials, toys, nursery decor and more.

Product Features

Character Count Limit: 255

Limit of 5 Product Features

The bulletedProduct Features are displayed on the product page along with the Online Long Description. They should focus on important information and functionalityof the product.

What to include (when applicable): Item purpose, product capabilities, item type, theme/color/style, features, size/fit/age information, item materials, package contents, product weight, product capacity, product compatibility, product dimensions, assembly details

Hardline Example:

  • Polyester material is extra cuddly
  • Plastic pellets at rear and feet
  • Bear has plastic eyes, floppy arms and legs, and a cute tail
  • Height: 10"

Softline Example:

  • 4-piece bodysuit set is a trendy choice for your young man
  • Made of 100% cotton
  • Each features a colorful, unique design
  • Ribbed material at the crew neckline and leg openings ensures a snug fit
  • Machine wash warm, tumble dry low

Hardline Example On-Site:

Softline Example On-Site: