PES Institute of technology, South Campus
Dept. of MBA
Lesson Plan
Semester – I
Subject Code: 16MBA16 Total no of Lecture Hrs: 56
Subject Title: Managerial Communication IA Marks: 50
Faculty Name: Shankar Gopal Exam Hours: 3 hours
No of Hours / Week: 04 Hours Exam Marks: 100
Table - 1
Session Plan
Module No / Session No. / Contents / Pedagogical Tools / Presentation / Assignments / additional work / StudentLearning
Evaluation Technique / Cumulative Coverage
I / 1 / Objective - Role of communication – defining and classifying communication
Outcome- Understanding communication
Familiarity with types or classes of communication / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
# SIGNIFICANCE OF CASE STUDY / 12.5%
I / 1 / Objective - purpose of communication –
process of communication
Outcome – Understanding models, 2 way communication / Lecture / # RELEVANCE OF
DISCUSSION
# COMMUNICATION
ABILITY.
1 / Objective - Characteristics of successful communication
Outcome – Clarity on criteria for successful communication / Lecture / # RELEVANCE OF
DISCUSSION
2 / Objective - importance of
communication in management, Communication structure in organization
Outcome – Students should be able to understand the importance of effective communication / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
# RELEVANCE OF CASE STUDY
I / 2 / Objective - communication in
Conflict resolution, Communication in crisis, Negotiation, Cross cultural setting
Outcome –Students should understand the importance of conflict resolution, negotiation skills and working in a cross cultural environment / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
II / 3,4,5 / Objective – Meaning of Oral communication, Principles of successful oral communication, Barriers to communication, Conversation control, Reflection and Empathy, Modes of Oral communication, Listening as a communication skill, Non-verbal communication
Outcome – Students should be able to understand significance of Oral/Non-Verbal communication & improve on their oral communication skills thru role play and lectures / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
# RELEVANCE OF CASE STUDY / 20.83%
LAB 1 / Make students enact and analyze the non-verbal cues
LAB2 / Demonstrate the effect of noise as a barrier to communication
III / 6,7 / Objective - Purpose of writing – clarity in writing
Principles of Effective Writing, Approaching the writing process systematically
3X3 writing process for business communication, Pre writing – Writing, Revising – Specific Writing Features – Coherence – Electronic Writing Process
Outcome – Students to become proficient in effective writing / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# MEASURE EFFECTIVINESS ON CASE STUDY EXERCISE / 33.33%
LAB 3 / Give exercises for clarity and conciseness in written communication
IV / 8,9
10,11 / Objective
Introduction to business letters – types of business letters, writing routine and persuasive letters – positive and negative messages
Writing Reports – Purpose, Kinds and Objectives of reports
Organization & Preparing reports, short and long reports
Writing proposals: Structure and Preparation
Writing Memos
Media Management – Press Release – Press conference – Media Interviews
Outcome – Students to get proficient writing effective business letters, persuasive letters, clarity in writing, writing effective emails, writing meaningful reports / Lecture
Mock Drills
Student activity / # RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# WRITTEN COMMUNICATION
ABILITY. / 45.83%
LAB 4 / Group Activity: Form Student groups and ask them to write a persuasive letter and
Proposal for an innovative product or service.
LAB 5 / Students will be asked to evaluate the letters and proposal in line with possible responses to a letter
V / 12,13
14 / Objective
CASE METHOD OF LEARNING
Understanding the case method of learning –
Different types of cases
Overcoming difficulties of the case method
Reading cases properly
Previewing, skimming, scanning
Approaches – Systems, Behavioral, Decision, Strategy
Analyzing case – Do’s and Don’ts for case preparation
Outcome – Clarity on case method of learning, understanding significance of case study / Lecture
Case Study / # RELEVANCE OF
DISCUSSION
# EFFECTIVENESS OF CASE STUDY / 58.33%
LAB 6 / Role play exercise
LAB 7 / A suitable case is to be selected and administered in the class sticking to all the
Guidelines of case administering and analysis.
V / 15,16
17,18 / PRESENTATION SKILLS
What is a presentation – elements of presentation
Designing and delivering business presentations – Advanced Visual Support for Managers
Negotiation Skills
What is Negotiation
Nature and need for negotiation
Factors affecting Negotiation
Stages of Negotiation Process
Negotiation Strategies
Outcome
Build effective presentation and negotiation skills / Lecture
Live examples
Mock Drill
Case Study / # RELEVANCE OF
DISCUSSION
# COMMUNICATION
ABILITY.
# EFFECTIVINESS OF MOCK DRILL / 75%
LAB 8 / Video presentations on body language
VI / 19,20
21,22 / Objective
EMPLOYMENT COMMUNICATION
Introduction – composing application messages
Writing CVs
Group Discussions
Interview skills
Impact of Technological Advancement on Business Communication, technology enabled communication
Communication Networks
Intranet, Internet, Emails, SMS, Teleconferencing, Videoconferencing
Outcome
Students build interviewing, conversational abilities
Students get familiar using different vehicles of communication and choosing the right one for the situation / Lecture
Mock Drill / # RELEVANCE OF
DISCUSSION
# USE OF CURRENT
AFFAIRS
# RELEVANCE OF MOCK DRILL / 87.5%
LAB 9 / Students will be asked to write THEIR CVs using word format
VIII / 23 thru
24 / Objective
Practical Components
Students to run a meeting with agenda
Students to do an interview for a position
Meeting identifying areas of concern
Role play on Business Etiquettes / Mock Drills / # Effectiveness of Mock Drills
# For news paper clipping, students will be asked to collect management related articles in news papers
Table – 2
Presentation Topics
S.No. / Presentation Topics1 / Students will be asked to give a presentation on the below topics.
\
Presentation topics for Managerial Communication
1. How Colour Affects Communication
2. Audio and Visual Signals and Their Use in Communicating in Business and Industry
3. Non-Verbal Communications: Differences Between Cultures
4. Communication Problems in (xyz) Company and Solutions
5. Cutting Costs in Communications
6. How Telecommunications Will Change Management Communications
7. Techniques for Improving Listening
8. How Annual Reports Communicate to Stockholders (Specific communication tools used)
9. Developing Effective Graphic Communications (Choose a specific type of graphic)
10. How to Have an Effective Conference or Meeting
11. The Origins of Interesting Words
12. Subliminal Communications in Business
13. The Importance of Feedback for Effective Communication
14. Communication: The Effective Use of Audio-Visual Aids in Management Presentations
15. The Impact of the Computer on Communications in Business
16. The Relationship Between Communication Ability and Success in Business
17. General Semantics and Errors in Communications
18. How Business Uses Multi-Media Presentations to Communicate with (any group)
19. Semantics: How the Meanings of Words Affect Our Business Lives
20. The Office Grapevine and Management Communication
21. The Employment Interview: Making it Effective (From employee or employer view)
22. The Self-Concept and Writing Ability
23. How the Internet Aids Communication
24. How to Lead an Effective Discussion
25. Communication Networks in Organizations (or in a specific company)
26. Brainstorming as a Tool of Communications
27. Improving the Use of (punctuation, grammar, parts of speech, etc.)
28. Differences in Perception and Their Effect on Communications
29. Using Motivators in the Communication Process
30. How to Use E-Mail Effectively
31. Handwriting: The Need for Good Handwriting and How Handwriting Communicates (Handwriting Analysis)
32. Choosing the Most Effective Communication Medium for Varying Situations
Table – 3
Assignments & Additional Work
S.No. / Presentation Topics1 / Students will be asked to write the assignments on the below topics
2 / Group discussion exercise on current issues
Assignment topics for Managerial Communication
Module 1 : Introduction
1. Is the ability to communicate more important to the successful performance of a supervisor, than to the successful performance of a company president? Defend your answer
2. Describe the network of communication in an organisation which you are familiar . Discuss and explain.
3. Give an example of a word or phrases used in business and in the news, or in our general culture and explain why it can be constructed in several ways depending on the interpreters point of view.
Module 2 : Oral Communication
1. Recall any of the conversations in which you participated. Did you reflect your partner’s feeling during the conversation? If so, how did you do that? If not discuss why you did not.
2. Recall any of the conversation in which you participated as a listener and describe that how did you communicate to the speaker that you were listening.
Module 3: Written Communication
1. Write a clear and effective business message of about 100 words for each of the situation below:
a. The vice president of a business firm is impressed by the report submitted by her sales manager. Hence, she sends email message appreciating the efforts of the manager.
b. You are the senior manager, HR, of your company. You are away from Mumbai for important conference in Delhi. Just the day before you plan to return, you receive an important assignment at Dehradun. Now draft a message to be sent to the chairman of your company.
2. Critically analyze the given websites:
- http://www.infosys.com
b. www.bits-pilani.ac.in
Give Comments on homepage, headings, use of colour, reader friendliness.
What changes if any, would you recommend?
Module 4: Business Letters and reports
- Write a persuasive letter to your customer to buy your product.
- Write a rejection/ refusal letter for the same as a customer.
- Assume the role of HR manager in your company. You feel the need for introducing a refresher program for the secretaries of all managers. You need funds for running this programme. Prepare the proposal for the same.
Module 5: Case method of Learning
- A case will be given to the students and will be asked to solve the case.
Module 6 : Presentation and Negotiation Skills
1. Assume that you must prepare the speech on the importance of making good grads for an audience of college students. Develop some attention –gaining ideas for the introduction of this speech. Do the same for a climactic close for the speech.
2. One’s manner of dress, choice of hairstyle, physical characteristics and the like are personal. They should have no influence on Presentation. Discuss.
Module 7 : Employment Communication & Impact of Technology
- List 5 text messaging shortcuts (B4, BTW, B2U) that you use or know of along with your meaning. Then ask 5 different people to tell you what each shortcut means. Write a short report of your results.
- What can we expect to see in future technological developments that will affect business communication?
- Find a newspaper article about negotiation between two parties. Explain the situation and the process of negotiation and conclusions reached.
Module 8 Group Communication
1. You are the CEO of Johnson & Johnson. In a recent press release, reports of your baby powder has been released. It was stated that on lab investigations, cancer causing chemicals were found in your product. You are required to mange media. Explain how you will do it.
Table – 4
References & Additional Readings
S.No. / Mod. No. / Particulars1 / 1, 2, 4, 5 & 7 / Business Communication : Concepts, Cases And Applications – P D Chaturvedi,
Mukesh Chaturvedi Pearson Education , 1/e, 2004
2 / 3 / Business Communication , Process And Product – Mary Ellen Guffey –
Thomson Learning , 3/E, 2002
3 / 1, 2, 4, 5 & 7 / Basic Business Communication – Lesikar, Flatley TMH 10/E, 2005
4 / 6 & 8 / Advanced Business Communication – Penrose, Rasberry, Myers Thomson
Learning, 4/e, 2002
5 / Reference / Effective Technical Communication By M Ashraf Rizvi .- TMH , 2005
Table – 5
IA Pattern
Test / Presentations / Assignments60% / 20% / 20%
ü Both the tests are mandatory.
ü For Internal Evaluation average of T1 and T2 marks will be considered.
.
Question Bank
12MBA16: MANAGERIAL COMMUNICATION
3 Marks Questions:
1. Explain the meaning of business communication?
2. What is a business letter?
3. What do you understand by complementary clause? Give examples.
4. How is hearing different form listening?
5. What is teleconferencing?
6. What are graphics aids? Give examples.
7. What is a flow chart?
8. What is coherence?
9. Describe various approaches of listening?
10. Does memo differ from letter?
11. What is negotiation?
12. What is an adjustment letter?
13. What is a presentation? Explain different types in sentence or two?
14. What is grapevine?
7 Marks Questions:
1. Enumerate and explain the objectives of communication?
2. Explain briefly the principles to prepare a report?
3. What are the essentials of a good business letter?
4. Are seminars different from meetings? Give reasons.
5. Briefly explain the various types of reports?
6. Elaborate on the important features of a paper release?
7. List the different channels of communication and identify when they are most appropriate?
8. Is downward communication more important than upward communication in an organization?
9. Explain the procedure involved in arranging formal meeting?
10. Discuss 3 X 3 writing process?
11. How can various types of visual aids and their medium facilitate communication?
10 Marks Questions:
1. What is an interview? What are the different types of interviews?
2. The business world has become smaller with communication technology. Comments?
3. Describe the communication process and identify its key parts. Explain with an example how this process operates in oral and written messages.
4. What are the components of a long formal report?
5. What is a report? What are the steps involved in report writing? Explain in detail.
6. What is a group communication? What are the factors in the group communication? Explain different stages of group decision making?
7. How have advances in communication technology benn beneficial? What are the limitations?
8. Non verbal communication is often more significant than verbal communication. Comment elaborating on various types of non verbal communication?